Slidegenius, Inc.

Reinforcing Your Brand Identity

You’ve probably heard the terms “brand identity” and “brand image.” They’re both important. But do you know the difference?

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Your brand identity is how you want people to perceive your brand. Brand image, on the other hand, is how people currently see your brand.

At SlideGenius, we’ve spent years making sure that our clients are presenting themselves in the best possible manner. Each client gets their own dedicated design team.

If you’re a bit uncertain about telling your brand identity from your brand image, we have a few ideas for you.

Form Your Visual Signature

Humans are visual creatures. Our memories are deeply tied to what we see. We associate moments and feelings to colors, images, scenes. So, usually, when we talk about brands or companies, the first image that comes to mind is the logo.

Your logo will be an intrinsic part of your identity. It will appear on emails, stationery, ads and anything that connects to your company.

It must reflect the personality of your brand. Is it fun, creative and active?Or is it more subdued, minimalist and classic? Take the time to conceptualize your logo and, if you are able, hire a professional to design it.

Take note that your logo should reflect the company’s colors and your chosen typeface.

Choosing your company colors is as important as conceptualizing your logo.

Most people base their decisions on emotion. Apart from this, color psychology has been widely used in branding and marketing.

Consider what emotions you want your target audience to feel. Make sure that the chosen emotion also fits your brand’s identity.

The other element of your logo is the typeface.

Fonts carry layers of subliminal communication and meaning, much like color. Do you want your brand to exude strength and power? Consider a typeface with sharp and angled edges. Soft and graceful? Cursive might work well. Make sure that, like color, your chosen typeface matches your brand’s identity.

As a final touch, create your company’s tagline or slogan. Your tagline must be short, simple, and consistent with your brand’s identity.

If you’re having trouble with the design, consult with SlideGenius today. Branding is one of the areas we specialize in.

Content Is King

Once you have formed your visual signature, another avenue to reinforce your brand is to create a steady stream of content on all your company’s channels. Content is essential in your public relations, enabling the audience to know you better through blog posts, articles, white papers and other media such as videos and photos.

To create quality content, you have to determine your brand’s voice first. Is it friendly? Professional? Technical? Like your visual signature, your brand’s voice must match your brand identity so that your target market can relate and trust you more.

Once you have decided on a voice, use it to create your content, whether it be written, photos, or video. Keep it relatable but significant, whether in inspiring brand loyalty or upselling your services.

Social Expression

Finally, utilize social media to closely engage with your audience using your brand voice. Imprint your brand identity on your social media accounts. Utilize your logo, tagline, colors. Write and promote posts that align with your identity. Use your brand voice to converse with the audience.

Social media allows you to encourage conversation, providing a platform to promote and reinforce your identity to the world.

Find a Design Agency that Supports Your Brand Identity

Remember that you are telling your brand’s story. Integrate the elements of your brand’s identity in everything you do, whether it be on social media, presenting to a client, or talking to a large audience. Consistency is important, and in time your brand image will develop organically and inspire a loyal following.

At SlideGenius, we help businesses reinforce their brand identity and shape their brand image through presentations, content, and imagery. We have helped thousands of people create dynamic PowerPoint presentations that bring your value to the forefront while elevating your brand identity. We’ve helped people raise more than $500 million over the years. We can help you, too. Reach out to find out to find out if you can help.

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Four Elements of a Successful Presentation

What makes a successful presentation? When delivering a presentation, being a strong and confident speaker can help in engaging the audience.

The quality of your slides – the content and overall design – is another matter. You also have to consider other elements such as the venue and its effect on your delivery.

If it’s your first time to deliver a presentation, it’s okay to feel nervous. To help you overcome the jitters and ensure the success of your presentation, here are some tips that you may want to keep in mind:

Quality Content

Regardless of your topic, avoid making its scope too broad. Try to be specific by focusing on three or four important points. It would be great to tackle them in such a way that the first point flows logically to the next and so on.

Make sure that your information is clear and logical. Present what your audience is expecting to learn and stick to your agenda. In case they want to know more about your topic, they will ask for sure. Just be prepared for their questions, though.

Engaging Slide Design

Use appropriate colors when designing your slides. Avoid too many color combinations to maintain a clean and professional look.

The same goes for the text. Keep it to a minimum by aiming for one point for each slide. Be sure that the text is large enough to be read even by people at the back of the room.

To enhance readability, the slide’s background color and the text should have great contrast. Resist the urge to use fancy fonts. Plain and simple font types would do for better readability.

Don’t forget to use images. You can always use pictures or graphics to enhance your presentations, not to decorate the slides but to support your points. So make sure to use relevant and high-quality images.

Prepared Venue

When it comes to the venue, some variables can either enhance or reduce the impact of your presentation. If possible, visit the place in advance and check for the following:

Is the presentation going to be held indoors?
Will it be in a hall or a boardroom?
Will it be darkened?
Is the room carpeted? Or will the sound bounce off bare floors, instead?

To further get the feel of the place and be more confident on the big day, you may want to rehearse your presentation in the actual venue.

Impressive Delivery

Your delivery can make or break your presentation. Make sure you have practiced your speech and the timing of your slides.

If possible, practice in front of a colleague and ask them to give genuine feedback. Recording your presentation using the record function in PowerPoint is also a great idea.

It can help you hear how you actually sound. If you notice anything off with your pitch or enunciation, make the necessary adjustments.

What Makes an Effective PowerPoint Presentation?

An effective PowerPoint presentation can make a lot of difference in facilitating a business meeting or making a sales pitch.

Can you imagine spending the entire time speaking in front of an audience without something to attract their attention? Nothing beats having a visual aid to back you up, not to mention keep your audience awake.

Of course, you need to work on making your PowerPoint powerful enough to communicate your message effectively. So what makes a presentation effective?

Design

In terms of PowerPoint presentation design, the main consideration should be legibility. One of the most common mistakes that many presenters make is stuffing their slides with entire blocks of texts. PowerPoint presentation specialists would advise you to avoid this.

Apart from making the slides look illegible and boring, it creates the impression that you are not prepared. This could put a dent on your professionalism and credibility.

In general, the layout isn’t meant to detract the viewer’s gaze. It should be able to highlight your points. Keep the text large enough for easy reading, with the color contrasting well with the background.

If you’re using images, make sure they don’t detract from the message. They should work to support the text, not overpower it. According to Inc.com‘s Eric Markowitz, consistency is essential in establishing a visually engaging deck. Make sure you know your brand, and you stick to it.

Content

Regardless of the message you want to communicate, you need to make sure that the content is presented clearly. The best way to do this is by organizing whatever you have to say into three main points.

Whatever details you want to include, they should all lead to those points.

Creating an outline of your main points can help you organize the flow of your PowerPoint presentation. It can also help you determine the parts of your talk where slides are necessary so you can avoid overusing them. Presentation slides are extremely useful.

Overusing them, however, might confuse your audience.

Delivery

Whatever you do, remember to talk to your audience and not to your slides. As a mark of a lazy presenter, reading the slides can tune your viewers out. The important thing is to engage your audience by maintaining eye contact as much as possible.

Use your slides only as supporting tools. Just take your main points to heart (without disregarding the amount of time you spend on each of them) and you’re good to go.

PowerPoint is an essential tool for business communicators. It can make your life so much simpler.

Conclusion

No matter how animated you can be or how skillful you insert humorous lines in your script, you need a visual tool to bring your ideas to life.

Hopefully, these three elements should be able to point you to the right direction in creating an effective PowerPoint presentation.

 

Reference

Markowitz, Eric. “5 Tips for a Great PowerPoint Presentation.” Inc.com. 2011. Accessed May 8, 2014.