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3 Tips for Making Company Profile Presentations More Effective

The value of any business lies in the quality of the product or service it sells. Whether it’s a breakthrough device, an amazing piece of art, or a new concept, communicating your ideas effectively is important to earn a client’s trust. This all boils down to the importance of a corporate profile presentation.

A quick look at a company gives prospects a general idea on how a business meets and satisfies its customer’s needs. It puts your business in the spotlight, creating greater possibilities of gathering more sales leads and building new professional relationships.

Here’s a quick guide on how to make a good company profile:

Collate All Facts

Start by defining your company goals and objectives. Spell out your collective efforts, track record, and unique strengths. Demonstrate what your company does for its customers and employees. Explain what makes your business different and how it gives the organization its distinct character.

Besides your mission vision and corporate values, putting in a short history also shows your company in the best possible light. State when it was established, where it’s located, and its progress over the years. However, make sure that these items aren’t cluttered throughout your slides.

Don’t Forget the Structure

Once all topics are listed, arrange them in a logical manner to make more sense. Prioritize the important ones to start off your spiel with more impact. Your business profile must always begin with the About Us section.

The succeeding slides must be comprised of your products and services, specialization or company vision and mission, client testimonials, and call to action.

Group common topics together to limit your slides. This brings your creativity in using visual images to strengthen and support your message.

Keep the Branding Visible

Visual components—logo, colors, fonts, illustrations, and graphic themes—encapsulate your company’s identity.

In designing your business profile slides, it’s important to use visuals that highlight your brand. Use shapes and graphic designs that confirm your branding, not contradict it. This all applies in your organizational chart, global or multi-location operations, and portfolio.

Keeping your brand visible also gives your business a handful of benefits. It separates you from your competition, allowing people to reel in their personal opinions and preferences.

Conclusion

A company profile gives potential prospects a sneak peek on what a business has to offer. Just like actual presentations, a corporate background is also essential in generating leads and building professional relationships.

Learning how to create an effective company profile puts your business in the best light. Collate all the information needed for your presentation. Arrange facts in a logical manner, beginning with details of utmost importance. Use visuals that shape and confirm your brand.

Follow these tips and ensure a winsome pitch for your company’s growth and success!

References

Singh, Vivek. “7 Steps in Making your Corporate Profile Presentation.” JazzFactory.In. October 24, 2012. blog.jazzfactory.in/2012/10/7-steps-in-making-your-corporate.html

Featured Image: “Wordle clouds” by Achim Hepp on flickr.com

Save Time and Effort: 3 Reasons to Use PowerPoint Templates

A personalized PowerPoint always gets the job done, but what if you suddenly need a brand new deck ASAP? There’s a secret weapon to finish your slides before the deadline: custom PowerPoint templates.

Don’t let the term fool you, as they don’t need to look bare-as-bones, uninspired, and boring.

They still come in variations that are tailored to different needs.

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According to LogoYes founder, John Williams, creating a recognizable company brand requires you to project the image you want clients to associate with your company in all customer touchpoints. This includes your company logo, tagline, and yes—even PowerPoint templates.

Making use of templates allows you to reflect your company brand on the slide, and are available for repurposing when unpredictable deadlines strike.

They save time.

Pre-designed slide sets save you hours by not needing to worry about what goes into them.

After deciding on your content, you can plug it into a ready-made deck and run with it, giving you more time to polish your writing. Just make sure not to put too much text on your slides.

They offer consistency.

Speedy PowerPoint creation isn’t the only advantage of using templates.

These also ensure visual consistency, making your slides look professional. With quality in mind, every detail exists to speak best to an audience, keeping unnecessary fluff out.

However, don’t equate consistency with dullness.

There are many existing custom slides to fill different communication and storytelling niches. Pick one that best matches your general need.

Afterwards, change small details such as the colors and arrangement to better reflect your branding and intended message.

They can be repurposed.

Templates are well-made with flexibility in mind, making them applicable to varying values and visions, as well as differing purposes and assignments.

One won’t suit all occasions, but can be repurposed for future emergencies.

Anyone can finish a presentation within a few hours, but truly polished decks take more time. Well-customized templates are investments that ensure better results. Always prepare for emergency situations with custom PowerPoint templates.

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References:

3 Ways to Cut Back Your Text-Heavy PowerPoint Slides.” SlideGenius, Inc. 2015. Accessed June 1, 2015.
5 Tips to Help You Finish Your PowerPoint Deck on Time.” SlideGenius, Inc. March 11, 2015. Accessed June 1, 2015.
Williams, John. “The Basics of Branding.” Entrepreneur. 2005. Accessed June 1, 2015.