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Pantone Color of the Year 2016: Rose Quartz and Serenity

Pantone, the world’s leading authority on color and provider of color systems, surprised the world when it announced two colors for 2016’s Color of the Year.

Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919) made their way to the world of fashion and design for spring and summer. They create a secure and calm feeling when used both individually and together. These colors offer gentle color pairings. They also came with eight color templates you can use as a reference.

Play around with these colors’ contrast, balance, and harmony using the free color templates provided by Pantone on their Web site.

Peaceful and Inspirational: Rose Quartz and Serenity

hot air balloon color Rose Quartz and Serenity

Garr Reynolds, best-selling author and presentation consultant, explains in his article on TechRepublic how color can enhance your deck by calling up specific emotions. In this case, the pair of Rose Quartz and Serenity is reminiscent of dawn. This time of day is usually used as a metaphor for new beginnings and visually cues your audience to enter a more contemplative state.

According to Leatrice Eiseman, Executive Director of Pantone Color Institute:

“… Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

Invoke the peaceful and relaxing imagery of dawn using Rose Quartz and Serenity for your pitch. Study your deck’s narrative carefully and decide if the theme fits the imagery these pastel colors evoke.

Rose Quartz and Serenity Color Templates

Color Templates

These color templates provided by Pantone suggest other possible color pairings that’ll work very well with the Color of the Year. Notice how shades of gray appear prominently in all of the swatches. Gray is a neutral color placed strategically to prevent other colors in the palette from overpowering Rose Quartz and Serenity.

Something else to take note of is that a color other than the two is allowed to stand out. In the first set of palettes, this is Fig; in the second set, it’s Cream Gold. Then Blooming Dahlia, Lupine, Navy Blue, Marsala, Grapeade, and Maroon. Most of these colors are variations of violet or purple, colors created by a mixture of red and blue. Secondary colors mixed with these colors don’t overpower Rose Quartz and Serenity but highlight them further.

Rose Quartz and Serenity can complement your brand color especially if it runs along the shades of purple or violet. Complement your brand color with some of the free Pantone palette suggestions. A cool color like Serenity or Rose Quartz in the background of your slide will make the color recede, bringing forward the foreground as the focus. Use a dark, warm color for your text in the foreground, like Fig (Pantone 19-1718), so that your text moves forward visually and contrasts with your background for better readability.

These color combinations should inspire you to look at your brand from a different perspective. Achieve balance and mindfulness with the help of Rose Quartz and Serenity.

Attain Balance and Harmony

Color Templates of the year

These colors exemplify the concept of duality. They are carefully balanced opposing forces. Ancient philosophy talks about this relationship at much length, but what we can take from it is that balance is important to keep things in order.

Warm and cold colors are tricky to get right, but you can’t go wrong with Pantone’s complementary color pairing since they‘re taken from nature’s very own palette. Color harmonies are pleasing to the eyes, which can help the audience engage with your content further.

Create a sense of order and harmony with your deck’s brand colors. Balance it with the Rose Quartz and Serenity palette to highlight it further and enhance your own brand’s color scheme.

Experiment with Color

pantone color

The Pantone Color of the Year encourages you to be bolder with your perception of color and the role it has in shaping your environment. Rose Quartz and Serenity take a cue from nature in order to build a soothing atmosphere for your pitch.

Invite the audience to relax and engage effortlessly to your content by using the Color of the Year to highlight your brand’s color palette. Determine if the color templates provided by Pantone will suit your brand’s direction and narrative. The contemplative and peaceful aura the colors evoke might not be what your company needs right now.

Order, balance, and harmony are all the key qualities this color pairing provides. Associate your message with these qualities as you see fit.

 

References:

Reynolds, Garr. “10 Slide Design Tips for Producing Powerful and Effective Presentations.” TechRepublic. September 19, 2006. www.techrepublic.com/article/10-slide-design-tips-for-producing-powerful-and-effective-presentations/6117178
“About PANTONE.” About Us. www.pantone.com/about-us
“Introducing Rose Quartz & Serenity.” Pantone. www.pantone.com/color-of-the-year-2016

Pigment of the Imagination: How to Choose PowerPoint Color Schemes

A color scheme makes a huge difference in your PowerPoint design. You might not give it much thought, but colors evoke psychological responses in your audience, that may either make or break your presentation. Using the appropriate combinations can win people over and visually engage them.

But with such a wide selection to choose from, how can you know which colors work together?

A little research and experimentation can help you choose the perfect PowerPoint color schemes. Here’s a little nudge in the right direction:

You can find inspiration everywhere

Inspiration for color combinations can be found anywhere. Because color is so integral to our everyday lives, you’re bound to come across something that will work out for you.

Observe the colors on your favorite website.

2016-02-10-Replace_Pigment_of_the_Imagination_2014

Copy the colors that decorate your favorite outfit.

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Image: ModCloth

What colors are on the cover of the book you’re currently reading?

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Image: Goodreads

The best way to go about it is to consider the subject and core message of your presentation, and then find something related to what you want to say. If you’re not one for spontaneity when it comes to your deck, going with your company colors is a safe way of using color combinations on your deck will remind the audience of your brand.

Resources and tools

There’s also a rich trove of resources online that you can tap into for some professional, matching schemes. You can visit sites such as COLOURlovers to find the latest trends in colors, palettes, and patterns. Below are some of their expertly arranged palettes for your use:

Color palettes from COLOURlovers

Another option is ColorSchemer.com. The website has an extensive ‘scheme gallery’ composed of color combos created by the website’s community through its free software.

Palettes from ColorSchemers

Inspiration comes in everywhere, but remember that having a tried and tested color scheme to apply on your deck can ease some of the trouble for you.

Other things to keep in mind

Once you’ve made the initial color choices, there are still other factors to keep in mind.

It’s important that your presentation is legible, so the colors you choose for font and background should contrast. Similarly, make sure that the pictures you use do not clash with the color scheme you’ve chosen.

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Image: designsojourn.com

You may also have to cut a few of the colors from your final palette. It’s best to use a few different colors in your PowerPoint presentation in order to avoid overwhelming your audience. You don’t have to limit yourself to only two colors, but don’t go with 10!

If you don’t have time to pore over a deck right before an important presentation, you can always ask the help of professional PowerPoint designers to whip up an amazingly color-coordinated deck just for you.

 

Featured Image: Carmelo Speltino via flickr

Choosing the Right Colors for your PowerPoint Design

Recently, the Pantone Color Institute chose Radiant Orchid for 2014’s color of the year. The color is described as a “captivating harmony of fuchsia, purple and pink undertones”. It perfectly expresses confidence, creativity, and imagination.

Colors play an important role in visual communication. Our personal experiences and cultural associations affect how we perceive them. Imagine if stop signs were colored blue instead? Do you think it will convey the same kind of urgency we associate with the color of blood?

On their own, colors might seem like a rather inconsequential decision in the larger scheme of your deck. But it’s an important part of your slide, which could influence prospect decision-making and your business’ favorability in people’s eyes.

Note that some of the most prominent brands are already recognizable color alone. Just like Pantone’s color of the year, the color you use on your deck will have a larger impact on clients’ perception of you.

Communicating with Colors in PowerPoint Design

A study conducted by The Michael Allen Company found that customers responded more to businesses with colored receipts. Similarly, marketing researchers from Virginia Tech observed that colors have a considerable impact on consumer behaviors.

Because it’s become so integral to the business world, PowerPoint can also benefit from the psychological biases of color. Using meaningful and appropriate color combinations can help reinforce the message you want your audience to receive.

Things to keep in mind when choosing the perfect colors

1.) Your color palette must complement your topic.

Just like the images you use, your very color palette should be related to what you’re going to say. Don’t just choose colors on a whim. As we’ve seen from Pantone’s color choices every year, different colors represent different things, and can symbolize different things as well.

Let’s say you’re presenting a project on water conservation. You can reinforce your message by sticking to the different shades of blue.

2.) The colors of your PowerPoint presentation should also complement the occasion.

It’s not just your appearance or language that should be appropriate to the occasion at hand. Your colors should always exude the mood and aura of the event you’re presenting in.

For example, If your presentation is in a formal business setting, you might want to avoid using vibrant shades.

3.) Consider the personal preferences of your audience.

Similar to complementing the occasion, knowing your audience preferences is also necessary in picking the right color for the occasion. In basic color theory, brighter colors would call the attention of a tired audience, while cool colors would put an anxious audience at ease.

As a more concrete example, if you’re a teacher lecturing to a class of teenagers, you can choose to go with bright color accents.

Conclusion

Keep in mind how each color is positioned in the color wheel. This will help you decide which combinations work together.

Make sure that everything about your deck can be tied back to your pitch. If you want to convey strong points, use strong colors to express yourself. Your choices should also take into consideration both the location and your audience’s personal preferences.

Create a winning deck with a pitch to match!

 

References

Marketing Researchers Study Effect of Red on Consumer Behavior.” Virginia Tech. Accessed June 3, 2014.
PANTONE Color of the Year 2014 Radiant Orchid 18-3224.” PANTONE. Accessed June 3, 2014.