Body language helps significantly when delivering your message.
It doesn’t matter whether you have an interesting topic to tackle, an engaging PowerPoint deck to display, or a captivating story to tell. How you communicate nonverbally affects the entire performance.
Most people don’t see how observing others influences our actions. This is where the magic of mirror neurons takes place.
What is a Mirror Neuron?
A mirror neuron is a type of neuron that allows people to empathize with others’ conditions. This happens when someone observes another person, thus mirroring his behavior. If we notice a stranger who bumps into a concrete wall, our brain is wired to empathize and experience the same feeling the stranger does.
[easy-tweet tweet=”A mirror neuron is an effective technique to use when getting your message across.” user=”SlideGenius” hashtags=”content, strat” url=”https://www.slidegenius.com/blog/how-to-engage-audiences-with-your-mirror-neurons/” template=”light”]
When someone feels down, we tend to sympathize with the person involved, letting our brains respond with comfort.
We might be unaware of this kind of response, but for presenters, this is an effective technique to use when getting your message across.
What Makes it Effective?
Moving towards the audience doesn’t just help you physically interact with them. It also allows you to engage them using eye contact, facial expressions, movements, and gestures. In this case, you are more likely to convince your audience by reflecting some of their reactions.
This is useful when you want to connect with a large crowd. You might not be able to achieve it, but connecting with them without going near them physically is possible. Selecting a few members of your audience to engage, particularly those who are in front, will help you do this by activating their mirror neurons.
If one of your audiences look at another member, his brain tends to react the same as if you’re talking to him as well.
How Can You Apply This?
This technique can be used to create interest, focusing their attention on your performance. E-learning expert, Vicki Kunkel cites in her book Dr. Wayne Dyer, a well-known speaker and author, who is an expert at applying this technique to his performances.
Every time Dwyer presents, he’s able to make his audiences feel part of a story. He does it by describing the event itself and projecting body movements, showing people how it made him feel. Another way he manages this is by walking around in one part of the stage while tackling a subject.
When he changes or moves on to another topic, he transfers to a different area. This is to emphasize what he’s discussing and to make it easier for his audiences to follow the discussion.
Summing It Up
Master this technique to connect with your audience’s emotions, keeping them engaged and allowing them to fully understand your message. Take advantage of mirror neurons to influence your listeners’ reactions for a convincing pitch they can’t refuse.
To help you with your presentation needs, SlideGenius experts can offer you a free quote!
Kunkel, Vicki. Instant Appeal: The 8 Primal Factors That Create Blockbuster Success. New York: AMACOM, 2008.
Featured Image: Wikimedia