Slidegenius, Inc.

The Core Four: Developing your Company Story in 4 Slides

The business world moves lightning fast in our internet-driven environment, which often makes it a struggle to keep anyone’s attention for too long. When pitching your company’s story, you may only have minutes to entice potential clients.

The challenge here is to draw them in with an original, effective idea and a compelling story that will stand out, but at the same time, the presentation needs to be concise enough to keep the interest of potential clients.

SlideGenius uses what we’ve dubbed the “Core Four” method, where you can tell  potential clients all they need to know about a company in just four easy-to-understand slides.

As you can see, we’ve divided the four slides up very deliberately, and the Core Four slides: Who We Are, The Problem, the Solution, and The Result, can be customized and tailored to any company. Here’s how to create your Core Four to display your guaranteed success.

Who We Are

Use this to explain your company in the simplest terms possible. Simplicity is the key here. The late Apple mastermind Steve Jobs was a favorite of the Twitter-headline method, which was apparent in the presentation of each of his products. The basic idea behind this is that if you can’t compress your business or product idea into a tweet (140 characters) then it’s too complex to be presented effectively. This is apparent in some of his product descriptions, such as introducing the MacBook Air in 2008 simply as “The world’s thinnest notebook.” Or the iCloud last year as, “The iCloud stores your content and wirelessly pushes it to all your devices.”

Jobs sought to make each product or idea as simplistic and easily digestible as possible, which is an excellent strategy when presenting your business.

The Problem

This slide is vital for identifying why your business is necessary. Identify the need for your service or product and the troubles one encounters without it. If this slide isn’t strong and convincing, your business may be perceived as an unneeded luxury.

The Solution

Now that you’ve identified the problem, in SlideGenius’s case, this is that most businesses and corporations do not have the time, personnel, and expertise to create dynamic, impactful presentations, it’s time to define how your company will solve this.

This seems like a no brainer: “Duh, they’ll make great PowerPoints.” But it’s much more than this. You must explain how you will go about doing this. This may involve outlining your process, detailing your expertise, or even showcasing your professional staff. Get creative. You’ve shown there’s a problem, now you need to prove that you’re the solution.

The Result

Talk about past successes with clients. Show them tangible results–something that gives them confidence. SlideGenius simply showed the vast list of corporate clients who have successfully outsourced for a professional presentation. The impressive list of recognizable company logos should assure potential clients of SlideGenius’s reliability.

3 Tips for an Effective Investor Presentation

There’s nothing to it, just walk in the room full of potential investors—don’t worry about your appearance, you’re probably fine just wearing a t-shirt—and say, “My idea is great. Trust me, just fork over the dough.” That’s always worked for us.

Okay, maybe there’s a little more to it than that.

Obviously a huge amount of time and effort is required for the formation of your business model, building resources, and the plethora of other milestones before one gets in a room full of angel investors. We won’t spend time on that vital aspect of the process, instead, we’ve got a few often overlooked tips for when you’re in the room with the investors.

Know Your Audience

Walking into an angel investor presentation blind will not only diminish from your presentation, it’s a huge risk. Know the people you’ll be presenting to: their educational background, what fields they’ve worked in, what businesses they’ve been a part of. Identify the ones that you feel your pitch will resonate closely with and cater your presentation to them.

The Q&A session that will follow your presentation will play a key part in gaining the trust of potential investors. Anticipating what questions you may be asked will go a long way in putting their collective mind at ease. Predicting what questions you’ll be asked ties back to knowing your audience. Rehearse your responses to potential questions just as you would your actual presentation.

Be confident, Assertive, and Passionate

These are important qualities when giving any presentation, but especially in an investor presentation, where the sell is often difficult. Presenting an assured front is imperative to show that you truly believe your pitch.

But you need to go further than just showing the likely success of your business model, you need to be passionate about your idea, about your product. Don’t forget that your investors are investing in the financial viability of your idea, not the idea itself; still, don’t underestimate the selling power of visibly caring about what you’re doing. It can go a long way in building confidence in potential investors.

Be particularly assertive with those you’ve researched and identified as likely to resonate with your idea. They deserve extra attention because of the higher probability of investing.

Prove that your idea is unique

It’s vital to identify a specific problem and your proposed solution to it (i.e. your business idea.) And remember to show, not tell. Rather than saying, “this is a unique idea and a once-in-a-lifetime opportunity;” it’s much more impactful to present concrete examples and evidence showing why that’s true.

Explain why your business model will succeed where others have failed, what makes your management team distinguished and capable, and tell a compelling story. Focus on the who, what, and why.

Investor presentations may seem daunting, but if you’ve put in the adequate time and effort (and followed these tips on crafting a professional presentation) then showing the merits of your pitch should be a walk in the park.