Every company experiences a rut. Perhaps it’s because of the ever-changing world, technology (and the lack of desire to adapt), and/or a new management. It may even be the work of external circumstances. A strong yet underhanded competitor, maybe?
If this happens to your company, don’t lose hope. There is a way, but it won’t be easy.
It’s a long campaign, and taking shortcuts may very well compromise everything: years of history, customer trust, employee loyalty, etc.
Any self-respecting entrepreneur knows that those are just as important as every ounce of effort you put into your business. That alone makes it risky from the get-go, but any miscalculated step you take is a potential snowball waiting to roll down.
Rebranding success isn’t achieved overnight. Every person involved must be on the same page. For each process, everybody should work towards the same short- and long-term goal.
This, then, is corporate communication. Because you have pointers, conditions, and rules you need to cover, transparency and reachability are definite musts. And what’s a better communication and presentation tool than Microsoft PowerPoint? Nothing, according to an awesome presentation design agency. Check this infographic on how you could leverage communication with your people in the best way possible.