3 Ways a Blue Ocean Strategy Applies to a Sales Presentation
In a highly competitive environment, only the best businesses survive. You’ll have a harder time establishing your own brand in an already crowded market. But what if you create your own niche, a place that only you have total control over? The blue ocean strategy, or the creation of an...
4 Ways to Boost Your Likeability in Business Presentations
A likable image has nothing to do with physical beauty. Looking the part might give you a charismatic appeal, your characteristics as a speaker are what actually attract interest, and engage your listeners. Make a winning impression and boost your business relationships by working on what keynote speaker Tim Sanders...
3 Ways to Live Stream Your PowerPoint Presentation
Distance shouldn’t be a barrier between you and your audience. Bring your pitch out of the boardroom and into the Web. Reach out to a wider audience with your deck without sacrificing your presence. Live-stream your PowerPoint in three ways: 1. Share as a Link In his article on digital video hub...
3 Steps to Developing an Efficient Marketing Strategy
Marketing is the lifeblood of any organization. However, making your brand stand out isn’t easy. Competition is tight, and people’s demands and interests rapidly change with the times. Developing a solid marketing strategy attracts prospective customers and clients. To effectively market yourself, you’ll have to follow a structured plan with...
The 6 Presentation Design Trends of 2017
Presentation design has come a long way since PowerPoint first launched in 1990. Clip art and bullet points are a thing of the past. For 2014, trends point toward eye-catching visuals, digestible content, and audience participation. The following are the six presentation design trends we’ve observed during the first half of...
3 Ways to Improve Public Relations for Your Business
A good product stays just that – a good product – unless it gets a boost that enhances its marketability. Don’t let the fruits of your labor slip into anonymity. Access your target market through a strategic marketing plan and effective public relations effort. Increased publicity will give your business...
Product Demo 101: Learning the Basics
What’s one of the best ways to convert potential clients into paying customers? Aside from presentations where you get to wow your audience, there’s another scenario where you can achieve the same results. Imagine it: You already have a prototype of the product you’re trying to market, and you’re looking...
Presenting Your Business Pitch with Confidence
Not everyone has what it takes to be an entrepreneur. There’s a wide set of skills and traits you have to possess in order to become an effective business leader. Among those traits is self-confidence, a natural magnet that can draw people to you and make them want to listen...
Are Mind Games Still the Secret to an Effective Sales Talk?
If you’ve been in direct sales, then you know what it’s like to: 1) get the initial attention of a potential buyer, 2) maintain said attention on you, 3) promote your product, 4) keep the customer from walking away, 5) end your spiel, 6) somehow manage to induce your prospect...
4 Ways to Promote Your Business in a Trade Show
If you’ve been to the more mainstream conventions of recent years, like Electronic Entertainment Expo (E3), Mobile World Congress, and The International Consumer Electronics Show (CES), then you know what the experience is like. Right off the gate, you have long lines of participants waiting to get in. Upon entering,...
