What are Designers’ Go-To Fonts for PowerPoint Presentations?

Your performance as a speaker, with the effective integration of powerful visuals, make a good presentation. If you want to get the branding right, you should balance these two in every pitch.

SlideGenius Blog Module One

We redesign PowerPoint presentations.

Get your free quote now.

get a free quote

If you’re going to use a PowerPoint presentation for your pitch, you have to remember that the content of your deck should reflect your overall message.

One way to emphasize the content is through using the right fonts. This aspect of visual design is one of the most important choices you have to make. Arranging the text strategically in your presentation can help you send a powerful message.

Getting a customized PowerPoint presentation? Here are a few things you should know about font styles?

Serif vs Sans Serif

These are font styles that you should familiarize yourself with. You can use these for various parts of the presentation, differentiating one part from another, or putting emphasis to retain information.

If you see small elements extending from the letters, these are called “serifs” and fonts with these are commonly used in magazines, books, or anything related to print. Sans serif lacks the projecting elements jutting from the edges. You can see this style dominating most web-based experiences.

To give you a visual representation of the two styles, take Garamond and Arial for example. Garamond is characterized by the small lines at the ends of its characters while Arial has none of these.

While on the topic of various font styles, fonts are categorized in five different ways: Geometric, Humanist, Old Style, Transitional, Modern, and Slab Serif.

Font Alternatives

Times New Roman had been the default font for Word Documents for decades, only to be replaced by Calibri in Office 2007. If you would like to veer from the norm, here are some fonts you can use as alternatives:

  • Libertad
  • Carrig
  • Helvetica
  • Raleway
  • Open Sans
  • Alégre Sans
  • Roboto
  • Futura
  • Lato
  • Centabel Book

Before you choose your font, however, here are factors you need to consider before:

Theme

The font you choose should go well with the theme of your presentation—it should match the message you’re trying to convey—because if it doesn’t complement the look and feel of your deck, it will be noticeable.

Demographics

Know who your audience is—their age range, their interests. It’s important that you engage them through things they understand and like. For example, if you’re presenting to a group of young people, make sure that you’re using a typeface that can be easily understood.

Legibility

To make sure you hold the readers’ attention, make sure the text is readable. Save the fancy-looking fonts for headlines and more prominent usages.

Mood

This is what you get when you combine the aesthetics of the typeface to the readability of the text. The font you choose evokes an emotion, but its readability can take communication to a whole new level.

There are plenty of fonts to choose from, which is why you should stick to just one. Two to three types should suffice—no point in combining two fonts that look the same. Improve your design by combining the ones that complement each other and let your presentation stand out.

SlideGenius Blog Module One

Download free PowerPoint templates now.

Get professionally designed PowerPoint slides weekly.

Sign Up Now

References:

Saltz, Ina. “Serif vs. Sans Serif.” LinkedIn Learning. February 1, 2013. linkedin.com/learning/graphic-design-foundations-typography/serif-vs-sans-serif

Mann, Meredith. “Where Did Times New Roman Come From?” New York Public Library. December 9, 2014. www.nypl.org/blog/2014/12/09/times-new-roman

Friend, Joe. “Why Did Microsoft Change the Default Font to Calibri?” Forbes. December 18, 2013. www.forbes.com/sites/quora/2013/12/18/why-did-microsoft-change-the-default-font-to-calibri/#11a89f613e06

Bonneville, Douglas. “How to Choose a Font—A Step-by-Step Guide.” Smashing Magazine. March 24, 2011. www.smashingmagazine.com/2011/03/how-to-choose-a-typeface/

Need a powerpoint presentation designed? And Soon?

We can help. Get your free quote now.

San Diego:
1660 Hotel Circle North Suite 175
San Diego, California 92108

New York:
18 Bridge Street 4th Floor Suite 4G
Brooklyn, NY 11201


Contact Us

SlideGenius is the worldwide leader of on-demand presentation design servicing over 2,000 clients around the globe. Our in-house graphic designers are certified experts in Microsoft PowerPoint, Apple Keynote, Google Slides and Prezi. We are the only presentation design agency that operates 24 hours a day 7 days a week providing unparalleled customer support. Beyond presentation design we offer a comprehensive suite of other design solutions including video, print, infographics and web. To learn how SlideGenius can assist your team please schedule a quick 15 minute phone call at www.slidegenius.com/consultation

up