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Get Back in the Game: Regain Your Sales Presentation Skills

It’s challenging to get back on your feet after losing your touch. Failing to deliver is unacceptable when rejected sales pitches result in lost profits.

Humans are prone to mistakes, and they happen with sales presentations, too. You might trip, lose your touch and wonder how you even got there in the first place.

While there’s no set timetable for recovery or rock-solid formula to regaining your edge, there are three factors to assess if you want to get back in the game: what makes you different, what makes you relevant, and what gives you credibility.

1. What Defined Your Style?

Over time, presenters develop their own personal brand. These define you as a presenter.

Remember which presentation skills worked for you. Review your old PowerPoint sales presentations and identify what made them work.

Were your slide designs simplistic?

Did you share any relevant stories from personal experience? Did you connect to your audience with shared beliefs?

Find answers by looking at your past performances. Know your style, take notes on what you can improve on, and start practicing again.

2. How Can You Make Yourself Relevant?

Look at how successful brands sold their products through advertising.

According to Interbrand group chief executive, Chuck Brymer, effective branding techniques define what a business stands for.

Coke is a refreshing drink, Nike is for sporty go-getters, etc. They understand what their customers want and adjust their ads to stay relevant in the market.

As presenters, you also represent your company’s brand.

How you do your sales pitch reflects how your company does business with others, whether you speak professional or casually.

You embody what your company stands for and bank on those beliefs to re-establish a connection with your clients.

3. How Can You Rebuild Credibility?

Successful companies stay that way is because they never compromise their core beliefs.

As cited in Jim Aitchison’s book, Cutting Edge Advertising, Avis consistently positioned its message as the number two brand for car rentals. This gave customers the impression of a hard-working company.

In order to stay relevant, companies continuously understand how their customers behave to pitch their products effectively.

Take this same practice and apply them to your sales pitches. Remain consistent with what your company stands for and understand how these can relate with what your clients believe in.

This builds up that relationship with promises and trust.


Regaining your edge shouldn’t be limited to these three factors. Keep practicing and trying out new ways to make yourself unique.

Focus on how you want your listeners to see you and what they’d miss if you quit.

To get that edge, call a presentation partner to help you out. All it takes is fifteen minutes.



Aitchison, J. (2004). Cutting Edge Advertising: How to Create the World’s Best Print For Brands in the 21st Century. Singapore: Prentice Hall.
Brymer, Chuck. “WHAT MAKES BRANDS GREAT?Marketing Magazine. Accessed May 11, 2015.
Sales Presentation Skills: Stay Relevant to Pitch Ideas.” SlideGenius, Inc. May 11, 2015. Accessed May 15, 2015.

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a graphic design agency servicing over 1,000 global customers. Rick currently oversees an experienced team of talented graphic designers, software engineers and support staff that specialize in creating high-end custom presentations and marketing collateral for business executives and corporations.

Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@)

About SlideGenius is your PowerPoint specialist for business. SlideGenius services customers all over the globe and has helped enhance the presentations of more than 1000+ clients including J.P. Morgan, Comcast, Mastercard, Facebook, and Reebok, among others. Let us help you with your presentation design needs!

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