Unique and interesting PowerPoint designs can do a lot for your presentation. Your PowerPoint deck can be the best marketing tool in your arsenal, but only if you know how to utilize it to your advantage. Knowing the best tricks and techniques is definitely a step in the right direction.
We’ve already discussed quick ways to enhance your PowerPoint designs in the past. This time, we’re going further into details. Elevate your message by using these five methods when working on your slides:
1.) Stop using too much text and bullet points
We’ve made this point time and again, but it’s worth repeating. A PowerPoint deck can excel with the most minimal amount of text. People are visual learners, and are inclined to retain information relayed to them through images, like diagrams or pictures.
Remember Guy Kawasaki’s 10/20/30 rule? The only thing you should be adding to your slides are information that is key to your presentation.
2.) Don’t bore your audience with the same themes and templates
Tailor fit your PowerPoint designs to the occasion or the topic you’re discussing. Learn how to customize PowerPoint templates. Chances are, your audience has heard multiple pitches, and would appreciate a more innovative deck on screen.
It only takes a bit of effort, and you get to practice your creativity. If you’re pressed for time, you can ask professional PowerPoint designers for help.
3.) Choose color schemes that create balance
Your PowerPoint designs will look polished if you’re smart about color choices. Go with a background color that contrasts with the text on your slides. Color can influence people’s perception of your presentation. Certain colors evoke different emotions in different people, so make sure you know how to utilize them.
If you want to play it safe, use a white or light-colored background works against black text. This may make your PowerPoint design seem too simple, so make sure you add a few color accents.
4.) Illustrate points with interesting images
The Internet is a great source for images, and you’re bound to find dozens that fit the theme of your presentation. Take the time browsing through sites like Flickr.
Don’t settle for the dated and cheesy stock clip arts on PowerPoint. But don’t write them off just yet, because you can take the time to redesign them into unique icons.
5.) Be mindful of fonts
You have plenty of choices when it comes to fonts, but make sure that you settle with something that complements the rest of your PowerPoint design.
There are also fonts that work better for certain types of presentations. We’ve written about this in the past. Another important point: make sure that your fonts are readable. Going back to Guy Kawasaki’s rule, make use of fonts that are no smaller than 30 points.
“The 10/20/30 Rule of PowerPoint.” Guy Kawasaki. 2005. Accessed July 17, 2014.