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Developing an Introduction for Your Business Presentations

Introductions are crucial parts of business presentations, capturing the crowd’s attention before the presenter proceeds to his main topic. Your introduction should fulfill two purposes: to win your audience’s attention and clarify your topic and purpose.

Favorable Attention Step

Communicologist Eugene White (1960) suggested the following tips on how to receive favorable attention:

Using one or a combination of the previous methods can guarantee total audience engagement.

Clarification Step

After you have their eyes and ears, connect your opener with what you need to say. Clarify and link your introduction to your main topic with the following tricks:

This phase acts as a transition that guides your listeners’ initial curiosity into rapt attention. You can’t simply jump from attention-grabbing straight into your presentation’s main body.

Tying Them Together

When used in conjunction, these two processes make for effective introductions that attract and engage while keeping in line with your message and purpose. They’re like a one-two punch combination, where you set up and measure the range before dealing the most significant blow.

Open your discussion with a favorable attention step that suits your audience, occasion, and topic. Afterwards, ease your listeners into the body of your speech by proceeding to the clarification step.

Conclusion

A well-designed deck and a well-planned presentation fall flat without an effective introduction for a lead-in.

Always begin by getting your audience’s attention. Raise the stakes, use humor, ask provocative questions, sympathize with your audience, or pander to them. Then, cap off the introductory stage by clarifying the connections between your main topic and your introduction. This way, you get an engaging and memorable opener that makes sure your listeners are all eyes and ears for you.

Practice crafting this part to hook your audience right from the beginning.

Need help refining your business presentation? Contact our presentation experts now and receive a free quote!

 

References

Introductions: 5 Creative Ways to Start Your Presentation.SlideGenius, Inc. November 30, 2014.
The Role of the Introduction.” Boundless. Accessed July 20, 2015.
White, Eugene. Practical Speech Fundamentals. New York: The McMillan Co, 1960.

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