Slidegenius, Inc.

Jumpstarting Your Construction Company

If you need to raise funds to jumpstart your construction company, you might need the help of a pitch presentation consultant to aid you in getting your target capital for your business.

Construction companies are a lucrative business, essential in building infrastructures. It is one of the fastest growing industries, doing their part to satisfy the housing demand. Apart from residential, there is also a demand for commercial construction as more businesses grow and require their very own office space.

If you are thinking of starting a construction company, here are a few things that can help you jumpstart your business.

Create a business plan

A business plan helps you determine the direction you want your business to take. It provides clarity and help you win over investors for your construction company.

Ask important questions like “Are you going to focus on remodeling or will you build a homes from the ground up?”

During this phase, you should also decide on your company’s structure. Are you going for a sole proprietorship? Or do you want a partner to help you with the company? Consult with your company’s attorney or accountant to determine which option would be best for your business.

Hire a professional PowerPoint service

Once you have polished your business plan and have a clear vision of your company, you will need capital to put all those plans into action. You may finance your business through several ways… you can go traditional and acquire the capital you need by tapping into your savings, applying for a bank loan or you can attract investors for your business.

Remember that investors are looking for businesses that have the potential for growth. This is where your business plan comes in. Back your ideas up with data and don’t forget to highlight your company’s story to set yourself apart from other startup construction companies.

If you want to increase your chances with investors, consider hiring a business presentation PowerPoint expert to help you create a first-class presentation. This gives you the extra push you need so you can open your dream construction company.

If you’re not sure how to make your own, don’t worry! You can have one made for you at affordable rates by clicking here.

Get legal

The next step in starting your company is to file the required documents to become a legal entity. Don’t forget to register your business, acquire the necessary documents (the name of your business, Tax ID number, etc.) and your business account.

Since the requirements needed vary from state to state, do not hesitate to inquire what papers are needed. Make sure you acquire all the needed licenses (business license, tradesman license) and permits before you operate your business.

Take note of the specific licenses that you will need. You will need to know the type of licenses that are required at the local, state and federal levels. If you’re unsure as to which Tax ID or licenses would be applicable to your company, it’s best to ask assistance from your attorney or a certified public accountant (CPA).

Part of the paperwork is getting your business and your employees insured. This protects you from liability and the interests of your employees.

If you already own construction equipment, it’s best to insure it so your business would not take a financial hit in case they get damaged. Check the insurance requirements for the state that you live in.

Set it up

Now that you’ve taken care of the paperwork, set up your company by acquiring tools and equipment. Construction equipment is expensive, but you can opt to lease them temporarily. If you can afford a few larger pieces, go for yard ramps and forklifts as they are a good investment for any construction firm.

As for laborers, you may source them by hiring employees, independent contractors, subcontractors or labor brokers.

Market it

Last but certainly not the least, start your online presence and connect with people to grow your professional network. Set up your website, make sure that all info is present and correct. This includes a short description of your company, services offered and contact details.

Set up your social media accounts and establish a network in the construction industry. Market your company online by churning out relevant content, promos and connecting with people.

To aid your marketing campaign, you can opt to create a PowerPoint presentation to help communicate your plans, whether in product management, promotions and advertisement of products. They can also help you show how you plan to price your services and merchandise.

Feel free to check out our PowerPoint Templates here—or give us a call should you need a business pitch presentation consultant!

Infographics: Helping Businesses Attract More Clients

Today is the age of images of any form. Memes, videos, portraits, selfies, etc. There are many statistics that support their effectiveness. Imaged tweets are retweeted 150% more than regular tweets. Facebook posts with pictures are engaged by users more than twice than without. Infographics are shared three times more than other kinds of content.

The last part is very interesting. What is it with an infographic that makes it shared more than videos and memes? Perhaps it’s because of the visual manner that quality information is presented or because of how a really good one looks. There are many examples of great infographics, each different from the other, used for different purposes.

In your case, you’d want it for your business. But why an infographic? There many benefits to using one. Below are some.

Infographics: Cater to the Visual

Caters to the Visual

As is often said, humans are visual creatures. It’s how the human race survived for millennia. Seeing the world and decoding, deciphering, and learning from the information allowed us to be wary of our surroundings and determine whether there was imminent danger or not. Dark? You bet. But it also works on the positive side.

How humans interpret color and design plays a huge part on the overall perception of an object. If it’s aesthetically appealing, then chances are it will be treated better. This is especially true for an infographic. The better its design, the more positive the reaction it will solicit. Pair that off with great content and you’ve got on your hands a powerful medium that can turn situations around.

As with everything in life, there’s a caveat with using either too many or too few elements: they, respectively, can be grounds for over- and underwhelming the viewer. Having too many runs the risk of losing focus on subjects that are supposed to be focused on; having too few—but not being minimalist, per se, or a bad impression thereof—can be seen as just plain at best. You don’t want to create a bad one, don’t you?

Infographics: Good Way to Dump Information

Information Dump … in a Good Way

Look back on the roots of infographics. There’s a reason why it was made into the visual-oriented image it is understood today: it’s a better way of presenting data that would otherwise have been plain, dull, or outright boring.

Imagine graph upon graph, chart upon chart, of cold numbers and percentages, and you can’t make sense of it because you only have a vague idea of what they’re about. Infographics fix this by masking all the data behind creative use of design. How about long texts that are otherwise bothersome to the point of difficult to read? Appropriate and powerful images can do the same for a fraction of the time.

There are many different ways you can replace text with images. And if you can do that exactly with facts and figures, then you’re a step closer to using infographics to your greatest advantage.

Infographics: Shareable Online

Social Media Shareability

This is where the word “viral” comes in. When your infographic is exceptionally great, it will receive more attention than a subpar one. And when it gets more attention—and reaction, as a direct result—people are more likely to share it on social media to spread the good news. Think of it as digital word-of-mouth. The more your piece spreads, the farther your influence and reputation can go. The more people you will reach thus prompting another round of shares. Then you’ll be known in different parts of the world.

Your infographic becoming viral is more than just about creating one of the better ones, though. There’s a meticulous process that follows, but that part is more on you and how you follow through. Don’t let it do all the work. You’re just as responsible for its relevance and maintenance as you are with its shareability.

So, back to your business. How is it affected by those three above? It leads to a wider base of people that get to know your brand. Think of it as a brand reputation manager/expander/propagator. That’s the very least you could gain. But imagine the consequences.

Once you’ve got more people thinking about your brand, you’ve got more choices for leads—and eventually, conversions. All because of a viral infographic. An exaggeration, perhaps, but it’s plausible. And that may be the biggest push you need to work that much harder, that much better. You up for it?

 

Resources:

Barkins, Kyle. “Infographic: Why Are Infographics So Shareable?” Tech Impact. February 19, 2016. blog.techimpact.org/infographic-infographics-shareable

Cleary, Ian. “How to Make an Infographic that Attracts Massive Attention.” RazorSocial.com. March 16, 2016. www.razorsocial.com/how-to-make-an-infographic

Doyle, Latasha. “Value Content over Creation: Make Your Infographic Useful.” Easely. January 6, 2017. www.easel.ly/blog/make-your-infographic-useful

Knopfler, Hack. “The Top 10 Worst Infographics of All Time.” Mammoth Infographics. July 21, 2015. www.mammothinfographics.com/blog/the-top-10-worst-infographics-of-all-time

Mawhinney, Jesse. “42 Visual Content Marketing Statistics You Should Know in 2017.” HubSpot. January 3, 2017. blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.0001frknxr3k3dlkqq22lsqtd9h7a

McCue, TJ. “Why Infographics Rule.” Forbes. January 8, 2013. www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/#4224ed16353c

Mineo, Ginny. “The Anatomy of a Highly Shareable Infographic.” HubSpot. May 12, 2014. blog.hubspot.com/marketing/the-anatomy-of-a-shareable-infographic#sm.0001frknxr3k3dlkqq22lsqtd9h7a

Patel, Neil. “5 Ways to Get Your Infographic to Go Viral.” Quicksprout. June 11, 2012. www.quicksprout.com/2012/06/11/5-ways-to-get-your-infographic-to-go-viral

Popovic, Aleksandra. “Another Way to Use Infographics: E-Courses!” Easely. September 19, 2016. www.easel.ly/blog/another-way-to-use-infographics-e-courses

Looking for creative presentations that can leverage your business? Enjoy free PowerPoint templates from SlideStore! Sign up today.

Pantone’s Color of the Year and How You Can Use It for Business

Pantone calls itself “the world-renowned authority on color,” and perhaps rightfully so. The company has been in business since 1963, when its founder devised the Pantone Matching System, a standard scheme for identifying and communicating different shades and hues.

At the turn of the millennium, the company launched the project, “Color of the Year.” For seventeen years now, Pantone’s color forecasting has been a self-fulfilling prophecy. Different industries worldwide refer back to it when releasing new trends.

The Art of Color Forecasting

Although Pantone’s Color of the Year is widely anticipated and supported by a number of industries, the science behind it is still obscure. As Pantone senior vice president Ron Potesky said, “The complexity of the logic behind Color of the Year is greater than interior design or fashionit’s a forecast, a reflection of what’s happening in the world.”

The process of color forecasting is not a simple one, although it’s highly subjective in nature. For months on end, the Pantone team gathers what they call “proof points” from all over the world. They go to car shows, runways, decorator showcases, and other important events that define culture and lifestyle. They try to make sense of meaningful overlaps so they can distill the mood and state of the times into a single color.

Pantone’s yearly selection serves no direct purpose to the consumer world, but its influence can be observed in many sectors. Owing to its longevity and the power of social media, the project has reinvented itself as an authority in color trend selection.

If you’re into the colors game, check out this infographic about Greenery, Pantone’s 2017 Color of the Year.

[vc_raw_html]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[/vc_raw_html]

Colors and business always go hand in hand. The consumer world is about trust and persuasion, and it’s hard to accomplish either or both if your brand is portrayed in a dull and dismal way. Choose a vibrant and fresh palette this yearone that includes Greenery, perhapsand you might just see your customers showing more interest in your business.

Back up your skills with a well-designed PowerPoint presentation by letting our team to assist and offer you a free quote!

 

Resources:

Beals, Rachel Koning. “Nature and New Beginnings Inform Pantone’s 2017 Color of the Year: Greenery.” Market Watch. December 8, 2015. www.marketwatch.com

Budds, Diana. “Pantone’s New Color of the Year Is Weird and Perfect.” Facto Design. December 8, 2016. www.factodesign.com

Friedman, Vanessa. “Color of 2017? Pantone Picks a Spring Shade.” New York Times. December 8, 2016. www.nytimes.com

Hazzard, Tracy Leigh. “Why Pantone’s Color of 2017 Matters to Your Business.” Inc. December 9, 2016. www.inc.com

Hua, Karen. “Pantone’s Color of the Year 2017 Is Inspired by Nature and Influences Design.” Forbes. December 9, 2016. www.forbes.com

Pasquarelli, Adrianne. “How Pantone Picks Its Color of the Year.” Advertising Age. December 22, 2015. adage.com

Stewart, Jude. “Pantone’s 2017 Color of the Year: Greenery!” Print Mag. December 8, 2016. www.printmag.com

Stock, Kyle. “How Pantone Is Still Turning Color into Money.” Bloomberg. August 27, 2015. www.bloomberg.com

Weiss, Dyanne. “Does Pantone’s Color of the Year Influence Marketing?” Chron. n.d. smallbusiness.chron.com

“Color Can Influence Emotions in a Way that Few Other Mediums Can.” Digital Skratch. n.d. digitalscratch.com

“Color Psychology: How Does Color Affect Us?” Pantone. n.d. www.pantone.com

“Color Psychology: The Emotional Effects of Colors.” Art Therapy. n.d. www.arttherapyblog.com

“Introducing Greenery.” Pantone. n.d. www.pantone.com

“Shinrin Yoku.” Shinrin Yoku. n.d. www.shinrin-yoku.org

Looking for creative presentations that can leverage your business? Enjoy free PowerPoint templates from SlideStore! Sign up today.

You’re Doing It Wrong: PowerPoint Rules You Should Be Following

For years now, people have been relying on PowerPoint to communicate ideas, sell products, facilitate meetings, and conferences. Many presenters, however, still fall short and end up with lousy, poorly designed slides that do nothing but torture their audience. Thankfully, there are experts in the field who have set the rules or standards for others to follow.

SlideGenius Blog Module One

Get hundreds of PowerPoint slides for free.

Sign up for your free account today.

Sign Up now

After a quick search, we found two sets of the most popular PowerPoint rules that many people subscribe to. Both may not be all-encompassing but they are excellent guidelines, nonetheless.

Guy Kawasaki’s 10/20/30 Rule of PowerPoint

Guy Kawasaki is a venture capitalist, among other things. If we’re going to talk about quality and importance of simplicity in presentation design, he’s the go-to, well, Guy. He practically listens to hundreds of pitches all the time, making him knowledgeable of what works and doesn’t. For him, a PowerPoint presentation should:

  • Feature 10 slides or less
  • Last no more than 20 minutes
  • Contain font not smaller than 30pt

This rule is applicable to pitches and office meetings. And because most people cannot absorb more than 10 concepts in a single meeting, it is best that you limit your presentation to 10 slides. The 20-minute duration should give you enough time to host a Q and A discussion afterwards. A 30-point typeface will make information on a slide large enough to be readable without making it look too crowded.

Seth Godin’s Five Rules for Creating Amazing Presentations

Seth Godin is a man of many interests and as a public speaker, he’s no stranger to PowerPoint presentations. He even wrote an e-book about it.

If you want to create an amazing presentation, here are the points we have taken from the book:

  1. Use no more than six words on every slide (If you include too much text, the audience will simply read the slides ahead of you).
  2. Do not use cheesy images and look for professional stock photos instead.
  3. Avoid fancy transitions such as dissolves, spins, etc, as these can be distracting, making you seem less professional.
  4. Use sound effects, but not the built-in types. You may want to rip from CDs or use the “Proust effect.”
  5. Do not provide print collateral at the start of the meeting. You want your audience to focus on the presentation, not read ahead of you.

Great presentations can trigger the right emotions, inspire change, and move people. These two sets of rules can raise the level of your next presentation from boring to life-changing. You don’t need to choose between the two, though. Applying both of them is sure to produce excellent results. But whatever you do, here’s another rule for you to remember. This one’s from presentation expert Nancy Duarte:

Never deliver a presentation you would not want to sit through.

Now, if there’s One PowerPoint Rule to rule them all, that would be it.

SlideGenius Blog Module One

Download free PowerPoint templates now.

Get professionally designed PowerPoint slides weekly.

Sign Up Now

PowerPoint Design Lessons from Iconic Brand Logos

A logo is crucial for any brand. The most iconic ones are easily recognizable, encompassing the story of an entire brand. Consumers don’t need to take much time to discern it. A good logo can tell them a lot about a certain product or service with just a single look.

The same thing should be said about your PowerPoint design. Like McDonald’s famous golden arches and Nike’s Swoosh, an effective PowerPoint deck can speak volumes without being too complicated or overwrought.

Here are a few PowerPoint design lessons we can learn from the most iconic brand logos:

Be consistent with your message

In 2010, Gap launched a new logo on their official website, but it didn’t last long. Customers took to social media to complain about the change. Loyal fans threatened to stop shopping at Gap stores. They felt the new logo didn’t portray the classic American feel they’ve come to love about the clothes. A week later, after an attempt to crowdsource a better design, the company reverted back to its original logo.

 

powerpoint design lesson: gap new logo vs old
The current Gap logo was momentarily replaced until fans took to social media and complained.

Gap’s mistake was to move away from the message their consumers love most about their brand. The stories their clothes told was that of timelessness. The new logo certainly felt disjointed from their identity.

Similarly, your PowerPoint design should always be coherent with the core message you want to impart. Choose colors, images, and other design elements that are consistent with the theme of your presentation. For example, if you’re presenting in a more corporate setting, it would be inappropriate to use loud and bright colors.

Tell a good story

Did you know that Apple’s iconic logo was inspired by Isaac Newton’s discovery of gravity? Seems pretty fitting for a company who has pioneered several innovations in the past several years. Apple’s first logo showed a picture of Newton under an apple tree and incorporated a quote from Wordsworth that said, “Newton… a mind forever voyaging through strange seas of thought…alone.” Steve Jobs later asked to have it replaced with a sleeker and simpler design that still represents the same narrative.

powerpoint design lesson: apple logo black
The Apple logo has changed through the years but it kept its iconic single icon.

As we’ve mentioned previously, a presentation can benefit from a great story. But you can also apply the same philosophy to your PowerPoint design by following the example of Apple’s logo. Enhance your slides with images or illustrations that have their own story. Choose an icon that may have symbolic significance (like the apple), or a picture that is composed with its own narrative. Don’t go with easy choices like cheesy stock photos.

Keep it simple

The original Google logo was created in 1998 using GIMP, a free graphics program. It showed the word Google in the Baskerville typeface with each letter in a different color. The logo evolved over time, but it kept its simplicity. Today, the Google logo is among the most recognizable. Despite its minimal design, it tells a powerful story. Ruth Kedar said of her design: “We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.”

powerpoint design lesson: Google logo 2013
The Google logo was updated to follow the ‘flat design’ trend in 2013.

Just like Google’s logo, your PowerPoint design should remain simple. It’s not just about keeping your design easy on the eyes. It’s also important to make sure that your audience can easily pick up your key points without getting distracted by too many elements.

 

References

Ellis, Blake. “New Gap Logo Ignites Firestorm.” CNNMoney. Accessed July 21, 2014.
Weiner, Juli. “New Gap Logo, Despised Symbol of Corporate Banality, Dead at One Week.” Vanity Fair. Accessed July 21, 2014.

 

Featured Image: Miguel Vaca via flickr.com
Logos from Wikimedia Commons 

Map Out Your Presentation With Mind Mapping

Designing an effective PowerPoint requires careful planning and preparation. You can start by writing an outline with a pen and paper.

If you’re more comfortable using a computer, then you may use a word processor such as Microsoft Word. If you want to take it up a notch, think about using a mind mapping tool instead.

Visual Representations

Mind mapping offers you a great way to brainstorm and give your ideas visual representations. It’s a process that combines imagery, color, and strategic arrangement of other visual elements.

Compared to manual note-taking, mind mapping has been proven to improve information recall mostly due to the use of images. With a large number of the population leaning towards visual learning, graphic representations of data is more easily processed than just walls of text.

In other words, it’s a perfect way not just to plan but also to deliver your PowerPoint presentation. It’s not just for your audience’s eyes, either. You yourself can benefit from this by looking at organized ideas that are easier to digest.

Powerful Program

Although you can create mind maps manually, there are different mind mapping tools available online that you can either purchase or download for free. Leverage your mind mapping skills with the use of powerful programs that help you organize your ideas more efficiently.

iMindMap, for example, is one of the most powerful mind mapping programs available today.

With this tool, you can create topic “branches” organically as if you are manually drawing a visual map. The program will draw and arrange the topics as you focus on typing the keywords of each topic.

mind mapping

One of the best features of iMindMap is its presentation mode. This feature animates your maps easily, allowing branches of topics to grow spontaneously. It also features a “presenter” view.

As you present, your own notes are made visible to you along with the menu bar that controls the presentation. What your audience can see, however, are just your mind maps.

iMindMap also offers the capability to make a recording of your voice, which you can then attach to a map branch.

Exportable Ideas

Another advantage of using mind mapping software is that your ideas become more exportable and accessible to collaborators.

ConceptDraw is an example of an efficient mind mapping tool that works by connecting mind maps and business processes such as sending tweets and making a presentation.

Using ConceptDraw’s presentation mode, you may zoom or pan around your mind map and collapse or expand the nodes in ways that would make sense to your audience.

conceptdraw

If you prefer to deliver your presentation using PowerPoint, you can simply export your mind map, either as a text outline or as a series of slides.

There’s a good reason why mind mapping is suitable for creating presentation. It can engage the audience’s attention faster, thanks to its visual structure. The process also allows you, the presenter, to explore ideas in a larger space.

 

Reference

Mind Maps®: A Powerful Approach to Note-Taking.” MindTools.com. Accessed June 13, 2014.

Why It Matters to Have a Quality Healthcare PowerPoint

As the healthcare industry continues to grow, more and more medical professionals are relying on PowerPoint presentations for various purposes. Healthcare PowerPoint presentations are used to train residents and students, inform the market, or pitch to investors. The problem, however, is that many presentations lack the professional edge to inspire, motivate, or convince effectively.

If you’re satisfied with an underwhelming presentation, be warned that it can do more harm than good – especially to your professional image.

Boosts the Learning Process

As with any training materials, the design of your PowerPoint presentation must be appealing enough to motivate the participants to listen and learn. Moreover, your slides should make it easy for your audience to absorb information easily. Otherwise, they’d end up experiencing information overload.

When you create your presentation, it’s important that you consider those factors. If you’re having trouble converting your training topics into an engaging PowerPoint, you may want to ask the help of professional PowerPoint designers.

SlideGenius Blog Module One

Get hundreds of PowerPoint slides for free.

Sign up for your free account today.

Sign Up now

The learning process is improved when you focus your audience’s attention on important parts of the presentation. With a professionally designed presentation, you’ll get slides that are free from unnecessary details, such as inappropriate background sounds, fancy animations, or slide transitions, etc.

Simplifies Information

Medical and healthcare professionals tend to use industry-related jargon and data when communicating with each other. This can be unfavorable, however, when presenting new products to the market. Presentations with too many technical terms can alienate the audience and thus, fail to achieve results. One effective work around that professionals do is to use minimal text and employ graphics.

healthcare powerpoint 2

Graphs and charts are useful as well.

healthcare powerpoint 4

The whole idea is to make all information simple enough to be understood by the client.

Grabs Attention

Whether you’re pitching to fellow medical professionals or people outside your industry, your healthcare PowerPoint presentation should be engaging enough without relying on too many bells and whistles. Colors, animations, and background sounds can be helpful, but they should be used with great care. Otherwise, they will distract your audience or worse, annoy them.

Colors, animations, and background sounds can be helpful, but they should be used with great care. Otherwise, they will distract your audience or worse, annoy them.

You should also remember that quality healthcare PowerPoint presentations generate a “wow” reaction as early as the first slide.

With a well-designed first slide, the audience members will just sit back, relax and say “Tell me more,” as you begin your introduction – instead of being compelled to impatiently blurt out, “Next slide, please.”

healthcare powerpoint

 

Conclusion

Designing PowerPoint presentation for any industry comes with challenges. The key is to know enough about your subject and plan your every step.

There are lots of resources available online to help you out should you hit a snag. Or better yet, get the assistance of professional PowerPoint designers. You can always count on them to create well-designed, high-quality PowerPoint healthcare presentations.

SlideGenius Blog Module One

We redesign PowerPoint presentations.

Get your free quote now.

get a free quote

References

Berman, Jillian. “Health Care Industry Will Create 5.6 Million More Jobs By 2020: Study.” The Huffington Post. June 21, 2012. Accessed May 28, 2014.

Designing a ‘How It Works’ Slide That Works

Do you find it difficult to explain to someone how a product, service, or process works? If your business involves selling new products or you’re constantly introducing new service features, then you’ll need an easy way to explain things. This is where the “How It Works” slides come in.

Explaining how certain things work is one of the most common uses of presentation slides. Done right, a “how it works” PowerPoint can be effective for product demos, process flow illustrations, or pitching a business idea. To help you get started out, here are some ways you can make this type of slide work:

Lay it out

PowerPoint has several types of slide layouts. The default type comes with two boxes: The text box at the top, which is for the title of the slide, and the middle box, which is a multipurpose placeholder for text, graphics, or any content types.

For this purpose, however, you may choose the blank layout type and then simply insert the content that you need. Or better yet, as with the above slide, choose the Title Only template before putting all the other elements. To enhance the effect of your slide, feel free to choose from the Shapes and SmartArt Graphics.

Be consistent with colors

This one is pretty basic although there are still those who take it for granted. Buffer‘s Leonhard Widrich writes about how color schemes can affect our perception of a brand. The more recognizable colors have effectively been associated with specific brands, while those that were more difficult to point out didn’t have such a good color combination.

Similarly, presentation slides should have similar color schemes as they can affect the overall impact of your message.

Using varying combinations for different slides can confuse your audience. So for best results, make the color scheme of your How It Works slide consistent with the rest of your deck. This also applies to the slide itself. Looking at the above sample, you’ll notice that the color of the iVoteLIVE logo is consistent with that of the template. Apart from that, most of the imagery (i.e., photos and graphics) have similar shades of colors. This makes the slide pleasant to look at.

Take it easy with texts

This is another common concern and when it comes to How It Works slides, we can’t stress enough its importance. The purpose of slides is to describe visually something you can’t explain verbally. Why spend 15 minutes explaining a new feature, when a couple of images will take you just a few seconds, right?

If you’re going to include some texts, make sure not to mix up the fonts and font sizes just for the heck of it. Otherwise, your slide will appear visually confusing. Take a look at the sample again. While the format of the texts describing the consumers is different from the texts indicating the features (iVoteLive computer interface, Live Program Broadcasts), they still work because each group has specific purpose.

In short, they are not randomly mixed up.

The Takeaway: Engage with imagery

In general, images can make it easier for people to understand and remember ideas. So use relevant imagery instead of text in parts where you think a visual element would work better. When using images, though, be sure that they are of appropriate quality.

For scanned images, the ideal resolution is between 150 dpi (when precise color reproduction is not required) and 300 dpi (if you need higher quality images).

As much as possible, do not take images from the Internet as they usually of a very low quality and might pixelate when projected on a screen.

 

Reference

Widrich, Leonhard. “Why Is Facebook Blue? The Science of Colors in Marketing.” The Huffington Post. January 16, 2014. Accessed May 20, 2014.

Why We Are Different: Highlighting Your Competitive Edge

Today, most mainstream markets are becoming more saturated and difficult to penetrate, especially for budding entrepreneurs. This leads to companies and brands simply imitating each other in terms of features and benefits. But for those in these precarious market situations, customers have heard it all, and they’re not that impressed.

Defining your competitive edge can help establish your unique position in the market. With clearly defined benefits and features, your customers will know what really makes you a cut above the competitors and what steps you need to take to maintain that position.

SlideGenius Blog Module One

Get hundreds of PowerPoint slides for free.

Sign up for your free account today.

Sign Up now

Here’s how you can craft a slide stating your specific advantages:

Say it Fast

The “Why We Are Different” slide is a common fixture in corporate profile presentations.

Ironically, many organizations use the same strategy in describing the things that differentiate them from the crowd: They use bullet points. Enumerating your best qualities isn’t exactly the best way to present your competitive edge. If you can say it one sentence, the stronger your impact will be.

This doesn’t mean that you’ll be leaving out important details from your slide. It only means compressing the important points in one non-highfalutin and simple-to-understand sentence. Since we’re talking about customers who are tired of hearing the same things over and over, a brief but enlightening slide is a breath of fresh air for their tired gaze. Try to be as concise as possible in your slide. Don’t go off on tangent unless necessary.

why we are different

Back it Up

Another effective way to describe your edge over the competition is this: Don’t make it about the competition.

Make it client-driven. You can do this by identifying your customer base and describing the solution to their problem.

For most of your customers, you are the ideal provider not because of flashy advertising or due to popular choice, but because you are able to address their needs and challenges. In an interview with LoyalBlocks’ Ido Gaver, Kevin Daum enumerates the ways you can back up your statements and show your sincerity.

Show people that their loyalty to you has perks—whether it’s in terms of addressing them personally, or giving them perks like promos and freebies. Build and maintain your competitive edge on that opportunity.

Say it Loud

Now that you have an idea of what your competitive edge really is, it’s time to declare it to the world using your slide. You don’t need to use big, highfalutin words.

Simple words would be enough, as long as they sound sincere, not condescending and inappropriate. Use images to support your text. Make sure they are relevant and do not detract from what you want to say. An effective slide that aims to set you apart from the competition will only succeed if you bring together strategic techniques to the table.

SlideGenius Blog Module One

Download free PowerPoint templates now.

Get professionally designed PowerPoint slides weekly.

Sign Up Now