Slidegenius, Inc.

Case Study: Creating Professional PowerPoint for Email Professionals

Email Professionals is an email marketing company.  Their services include developing winning email campaigns for clients by creating a unique email strategy, writing winning copy, and performing quality assurance on every email. Part of their strategy is to track results in order to know how to improve their campaign, if necessary.

What they essentially do is match their email marketing services according to their client’s situation. As every client has different needs, they propose different strategies. Incidentally, when we were tasked to create a PowerPoint presentation for their company, it was the same thing that we had in mind. Well, because naturally, that’s our principle as well.

We at SlideGenius strive to meet our clients’ expectations by creating presentations that are tailored exactly to their needs. We don’t just create slide decks from ready-made templates. Our goal is to create unique presentations, whether we are building from an existing one or creating from scratch.

The Challenge

Our task is to create a PowerPoint presentation that highlights the benefits of doing business with Email Professionals and at the same time, encourage an emotional response from the target audience. The audience members, by the way, are most likely other business entities. So the “challenge” that we have here is to make the slides look professional yet keep them from looking dull and boring. Since we’re going to talk about emails, we don’t want to simply spam the audience, so to speak.

The Solution

Even with our years of experience creating unique PowerPoint presentations, our team handled this project with utmost care. We don’t want to rest on our laurels. We just want to do an excellent job. With that in mind, we started by looking into the qualities of Email Professionals, what makes them unique and then put those thing front and center..

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Basically, we made sure that the colors and font styling were consistent in order for the slides to convey a level of professionalism. We also managed to make the entire presentation interesting by adding snappy, copy. In the end, we were able to achieve what we had set out to do. To give the slides a professional look and feel without making it too dull and boring.

Acme Construction Uses SlideGenius for Huge Client Bid

Acme Construction is a California-based construction company with a knack for big projects. With an impressive history dating back to 1947–and more recently a couple high-end school and hospital extensions under their belt they were ready to go after what could potentially be the company’s biggest client to date (Details on the project off limits). acme2

Acme Construction was qualified for the project, but they needed a way to effectively visualize and present their expertise, experience, and capabilities, so they used SlideGenius to build them a deck based around the required criteria and interview questions for their project. SlideGenius was able to provide a complete, detailed picture of the company in a visually dynamic, high-impact presentation deck.

acme1When you need your company’s prowess to be known, don’t risk losing business because your potential client can’t tell how capable you are of the job. SlideGenius knows how to create presentations that make the sale by highlighting the most impressive aspects of your business in a dynamic way.
 

 

 

 

Aflac Uses SlideGenius to Present a New Data-Heavy Sales Strategy to Its Team

Recently, Aflac, the largest provider of supplemental insurance in the United States, utilized our PowerPoint prowess to create a presentation deck for internal use to promote a new sales strategy for their team. aflac2

Aflac has approximately 76,900 licensed sales associates in the U.S. and covers more than 50 million people worldwide, so internal training can be a daunting task for them.

An Aflac Insurance Agent needed to convey his effective new strategy to other sales associates. Insurance sales is drenched in statistics and probabilities, thus his presentation deck had a lot of data to incorporate in order to present his message effectively.

aflac1As we’ve said in the past, data and statistics can be very difficult to incorporate into a presentation in an engaging way, but when the prosperity of your company depends on getting these complex figures across clearly, this salesperson saw that he needed a professional PowerPoint designer to help visualize his data effectively.