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Determining Your Brand’s Identity

Brand image is everything. Customers prefer companies they identify with. Your brand image is the fastest way for customers to connect with you.

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At SlideGenius, we’ve been working with clients since 2012 to develop their message and reach customers while staying within their established brand identity.

Relatability fosters trust, which inspires loyalty. Brand image is how the consumers perceive your brand, and this perception is derived from your brand identity.

That said, how do you determine the right identity for your brand?

Define Your Principles

Decide what kind of company you are. What makes you different from your competitors?

Identify the unique element that you can bring to the table.  Before you can project the kind of image that you want to your consumers, you must know yourself first.

Ask yourself the following:

  • What are your company’s mission and vision?
  • What is your company’s core philosophy?
  • What are your company’s critical business goals?
  • Is there a key message that you want to advocate?

You need to carefully consider and answer the questions above. You are forming the foundation of your identity, the basis of the audience’s perception of your brand.

If you have the answers pat down, you can start outlining your PowerPoint.

Define Your Target Audience

After getting to know your company, the next step is determining the people you are selling to. Who is your target audience? What kind of consumers do you want to attract? What are their demographics?

Go into specifics. Take into consideration their age, their income bracket. Define all the possible data. Research your chosen audience so you can customize a strategy that will address what they want and what they need.

Once you have set the parameters on the kind of audience you would like to attract and have done the research, determine the elements that would appeal to them. Playful? Relaxed? Exclusive?

Define Your Brand’s Personality

What five words would describe you best? It’s a good time to sit and brainstorm on keywords, descriptors, adjectives that would apply to your brand. Consider the emotion or feeling that you want to evoke when people mention your brand.

Never underestimate the power of emotion, the driving force of human actions and motivations. Consumers purchase from brands they are comfortable with and have the same principles as they do.

To create a more compelling identity, take the descriptors that you have come up with and form a brand persona from there.

A persona can range from “cool hip uncle” to “health conscious millennial.” The persona you create should be consistent with your company’s core principles, mission, vision, and the type of audience that you want to attract. Keep your persona simple but significant to the message that you want to put across.

Once you have defined your brand’s principles, audience and persona, you now have a brand identity.

To reinforce the identity, design your logo, establish you company colors, craft the tone of your content and choose the typeface that will be identified with your brand.

Remember the identity that you have determined when making your visual choices, as every element will reinforce your identity.

Here at SlideGenius, our expertise in constructing PowerPoint presentations helps businesses reinforce their brand identity through presentations, content, and imagery. We’ve helped thousands of people stay true to their brand identity while helping to bring their value to their forefront of their messaging. If you find yourself struggling, contact us for a free quote today!

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Reinforcing Your Brand Identity

You’ve probably heard the terms “brand identity” and “brand image.” They’re both important. But do you know the difference?

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Your brand identity is how you want people to perceive your brand. Brand image, on the other hand, is how people currently see your brand.

At SlideGenius, we’ve spent years making sure that our clients are presenting themselves in the best possible manner. Each client gets their own dedicated design team.

If you’re a bit uncertain about telling your brand identity from your brand image, we have a few ideas for you.

Form Your Visual Signature

Humans are visual creatures. Our memories are deeply tied to what we see. We associate moments and feelings to colors, images, scenes. So, usually, when we talk about brands or companies, the first image that comes to mind is the logo.

Your logo will be an intrinsic part of your identity. It will appear on emails, stationery, ads and anything that connects to your company.

It must reflect the personality of your brand. Is it fun, creative and active?Or is it more subdued, minimalist and classic? Take the time to conceptualize your logo and, if you are able, hire a professional to design it.

Take note that your logo should reflect the company’s colors and your chosen typeface.

Choosing your company colors is as important as conceptualizing your logo.

Most people base their decisions on emotion. Apart from this, color psychology has been widely used in branding and marketing.

Consider what emotions you want your target audience to feel. Make sure that the chosen emotion also fits your brand’s identity.

The other element of your logo is the typeface.

Fonts carry layers of subliminal communication and meaning, much like color. Do you want your brand to exude strength and power? Consider a typeface with sharp and angled edges. Soft and graceful? Cursive might work well. Make sure that, like color, your chosen typeface matches your brand’s identity.

As a final touch, create your company’s tagline or slogan. Your tagline must be short, simple, and consistent with your brand’s identity.

If you’re having trouble with the design, consult with SlideGenius today. Branding is one of the areas we specialize in.

Content Is King

Once you have formed your visual signature, another avenue to reinforce your brand is to create a steady stream of content on all your company’s channels. Content is essential in your public relations, enabling the audience to know you better through blog posts, articles, white papers and other media such as videos and photos.

To create quality content, you have to determine your brand’s voice first. Is it friendly? Professional? Technical? Like your visual signature, your brand’s voice must match your brand identity so that your target market can relate and trust you more.

Once you have decided on a voice, use it to create your content, whether it be written, photos, or video. Keep it relatable but significant, whether in inspiring brand loyalty or upselling your services.

Social Expression

Finally, utilize social media to closely engage with your audience using your brand voice. Imprint your brand identity on your social media accounts. Utilize your logo, tagline, colors. Write and promote posts that align with your identity. Use your brand voice to converse with the audience.

Social media allows you to encourage conversation, providing a platform to promote and reinforce your identity to the world.

Find a Design Agency that Supports Your Brand Identity

Remember that you are telling your brand’s story. Integrate the elements of your brand’s identity in everything you do, whether it be on social media, presenting to a client, or talking to a large audience. Consistency is important, and in time your brand image will develop organically and inspire a loyal following.

At SlideGenius, we help businesses reinforce their brand identity and shape their brand image through presentations, content, and imagery. We have helped thousands of people create dynamic PowerPoint presentations that bring your value to the forefront while elevating your brand identity. We’ve helped people raise more than $500 million over the years. We can help you, too. Reach out to find out to find out if you can help.

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Fascinating Financiers For Your Financial Firm

Starting a financial firm requires more than a good name. It might be daunting at first but a good business plan can put you on the right track. Once you have a solid business plan (which includes a strong marketing plan) for your dream company, it’s time to get some funding.

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Getting your startup financed is quite challenging as you might need to knock on every door, both literally and figuratively.

Where do you find investors?

Startup companies are more prevalent today as more and more millennials try and break away from the traditional big company careers. To answer this demand, the number of investors has risen, particularly angel investors, individuals that invest in entrepreneurs and startups.

There are networking sites that can connect you to angel investors, venture capitalists, and crowdfunding sites where you would need to present your product concept so that interested consumers can fund for its completion.

You may also go the more traditional route… go to private equity firms and small business administrations with passion in your heart and your proposal in your hand.

Research is Key

Before you reach out to investors, it’s essential that you first do market research to determine your target market and if there’s a demand for your financial services. If you have a target in mind, determine if there’s a demand in that sector. This is the stage where you solidify your company goals and the audience that you will cater to, what they want and what appeals to them. Market research can also help you shape your marketing plan and lay the groundwork for your pitch deck.

Put Together a Solid Marketing Plan

Whether it’s a financial consulting firm or a financial planning firm, you will need to attract investors to finance your dream company. One way to do so is to show that you can attract potential clients and grow your company’s presence with your marketing strategy.

Once you have formed your strategy, make sure to place it on a PowerPoint presentation to show to your potential investors. They will be interested to find out how you’re going to get your name and services out there. For maximum impact, you may avail the services of a PowerPoint expert (you could do so right now by clicking here).

Impress Them with a Pitch Deck

Along with your marketing strategy, it’s also advisable to create a pitch deck to present to your potential investors. A pitch deck is particularly important for startup companies as they are a way to communicate the vision you have to your investors. The deck gives a snapshot of the company along with the products and services that you offer. A compelling pitch deck starts with the problem that you are trying to address. Make sure that you have the numbers to back your claim.

Once you have highlighted the severity of the problem, explain the demand and that your solution is the ideal among your competitors. For a more in-depth discussion on creating pitch decks, feel free to read one of our articles here.

Show Them What You’ve Got

You’ve got a great pitch deck and marketing plan. You’ve done the research and you’ve found an investor. Now it’s time to show them your passion and commitment to your cause. Since they are basically taking a risk with their finances, they will want to get a feel for your dedication to your company’s work.

Investors are taken with people who speak positively and will do whatever it takes to succeed with their ventures. They are also looking for companies who are committed, who are all-in one hundred percent.

If you want your pitch deck done professionally to save yourself the effort, you may contact companies that provide assistance with investor presentations.

We at SlideGenius make it a point to help starting businesses achieve their goals by providing top-notch presentation services and resources. Feel free to check out our PowerPoint Templates here or give us a call should you wish for us to help you out!

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Jumpstarting Your Construction Company

If you need to raise funds to jumpstart your construction company, you might need the help of a pitch presentation consultant to aid you in getting your target capital for your business.

Construction companies are a lucrative business, essential in building infrastructures. It is one of the fastest growing industries, doing their part to satisfy the housing demand. Apart from residential, there is also a demand for commercial construction as more businesses grow and require their very own office space.

If you are thinking of starting a construction company, here are a few things that can help you jumpstart your business.

Create a business plan

A business plan helps you determine the direction you want your business to take. It provides clarity and help you win over investors for your construction company.

Ask important questions like “Are you going to focus on remodeling or will you build a homes from the ground up?”

During this phase, you should also decide on your company’s structure. Are you going for a sole proprietorship? Or do you want a partner to help you with the company? Consult with your company’s attorney or accountant to determine which option would be best for your business.

Hire a professional PowerPoint service

Once you have polished your business plan and have a clear vision of your company, you will need capital to put all those plans into action. You may finance your business through several ways… you can go traditional and acquire the capital you need by tapping into your savings, applying for a bank loan or you can attract investors for your business.

Remember that investors are looking for businesses that have the potential for growth. This is where your business plan comes in. Back your ideas up with data and don’t forget to highlight your company’s story to set yourself apart from other startup construction companies.

If you want to increase your chances with investors, consider hiring a business presentation PowerPoint expert to help you create a first-class presentation. This gives you the extra push you need so you can open your dream construction company.

If you’re not sure how to make your own, don’t worry! You can have one made for you at affordable rates by clicking here.

Get legal

The next step in starting your company is to file the required documents to become a legal entity. Don’t forget to register your business, acquire the necessary documents (the name of your business, Tax ID number, etc.) and your business account.

Since the requirements needed vary from state to state, do not hesitate to inquire what papers are needed. Make sure you acquire all the needed licenses (business license, tradesman license) and permits before you operate your business.

Take note of the specific licenses that you will need. You will need to know the type of licenses that are required at the local, state and federal levels. If you’re unsure as to which Tax ID or licenses would be applicable to your company, it’s best to ask assistance from your attorney or a certified public accountant (CPA).

Part of the paperwork is getting your business and your employees insured. This protects you from liability and the interests of your employees.

If you already own construction equipment, it’s best to insure it so your business would not take a financial hit in case they get damaged. Check the insurance requirements for the state that you live in.

Set it up

Now that you’ve taken care of the paperwork, set up your company by acquiring tools and equipment. Construction equipment is expensive, but you can opt to lease them temporarily. If you can afford a few larger pieces, go for yard ramps and forklifts as they are a good investment for any construction firm.

As for laborers, you may source them by hiring employees, independent contractors, subcontractors or labor brokers.

Market it

Last but certainly not the least, start your online presence and connect with people to grow your professional network. Set up your website, make sure that all info is present and correct. This includes a short description of your company, services offered and contact details.

Set up your social media accounts and establish a network in the construction industry. Market your company online by churning out relevant content, promos and connecting with people.

To aid your marketing campaign, you can opt to create a PowerPoint presentation to help communicate your plans, whether in product management, promotions and advertisement of products. They can also help you show how you plan to price your services and merchandise.

Feel free to check out our PowerPoint Templates here—or give us a call should you need a business pitch presentation consultant!

Boosting Your Body Language for Better Presentations

Preparing the content of your deck is only half the battle in delivering a presentation. You can have the most beautifully designed and eloquently written presentation in history, but if your public speaking skills are not up to snuff, then it will be all for naught.

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As the saying goes, “it’s not about what you say, but how you say it.”

Simply put, delivering a good presentation takes demonstrating good body language. Presentation experts will tell you, beyond simply knowing your content, it’s important to be able to show confidence and relatability in front of your audience. When your body language complements your content, then you’re sure to deliver a great presentation.

In this article, we’ll tackle the key aspects of body language that will boost your presentation skills to the next level.

Posture

Whether you’re sitting down or standing up, how you carry yourself greatly affects the entire mood of your presentation. You never want to be caught slouching, as it makes you look lazy and unprofessional.

Maintaining an upright and open posture presents a confident and charismatic stance to your audience. It also makes you feel more confident.

A good tip is to loosen up before your presentation. It’s meant to release all the nervous tension that may cause you to stand or sit in awkward positions.

Eye contact

Perhaps one of the most neglected steps in presenting is establishing a good connection with the audience.

The stronger the connection, the more receptive your audience will be to what you’re presenting. The quickest way to develop that is with eye contact. It sends a subtle message that you are paying attention to them, making you deserve their attention.

It may seem like a small detail, but it also subconsciously tells them how confident you are in your presentation.

Facial expressions

While we’re on the topic of connections, remember to be aware of your facial expressions.

When it’s appropriate, you’ll want to smile as much as possible. No one enjoys sitting through a presentation from someone who looks like they do not want to be there.

Remember that audiences tend to mimic or feed off the emotions of the presenter facing them.

With a smile on your face, you have the power to uplift the room you step in front of.

Gestures and Movement

As the presenter, it’s your mission to keep your audience engaged. Incorporating hand gestures and movement can be what makes the difference between a dull presentation and a captivating one.

Think of your arms and legs as storytelling tools. Hand gestures add emphasis to your speech while movement along the stage can guide the attention of your audience. And like any tool, you must handle these with care and precision. You need to strike a balance in your use of gestures and movements so that they come off as part of your natural motions and not overly rehearsed.

While presentation styles may vary from person to person, body language is universal. It’s a form of communication that speaks beyond words and potentially adds to the impact of your presentation.

To presentation specialists, using subtle hints in body language is an invaluable skill in communication and public speaking. With enough practice, you’ll be instinctively using your body language to deliver more dynamic presentations.

To learn more ways to elevate your presentations, you can contact us anytime! At SlideGenius, it’s our passion to design exceptional PowerPoint presentations. We believe that good business starts with a well-made presentation.

Let us handle the designs, while you can practice on your delivery!

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Breaking Boring: Making Dull Presentations More Engaging

Let’s face it. When done poorly, a presentation can be very boring to sit through. Be it because of bland slide design, uninspired content or monotone delivery. Dullness can kill both a presentation and a business. The harsh reality is that delivering a boring presentation is a trap that most people don’t realize they are fall inside off.

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As presentation experts, we believe any deck is capable of being engaging and effective. As the old saying by G.K. Chesterton goes: “There are no boring subjects, only disinterested minds.” With enough practice and know-how, anyone can develop the skills to deliver attention-grabbing presentations to advance their business. Here are some tips to help in beating out boring:

Ask questions, questions, questions

Pique the interest of your audience by playing with their curiosity. Start your speech by asking a thought-provoking question. An example would be, “How can I ‘wow’ someone with my presentation?” By directly addressing your audience, it immediately engages them into the topic at hand while establishing a connection between you and them. You can use that first question to guide your overall presentation by structuring your content to slowly provide the answer as you go along.

However, you should not be the only one asking questions in the room. Present information in such a way that it encourages your audience to ask questions themselves to help further feed their curiosity.

Laugh it up

Never doubt the power of a good laugh. When it’s appropriate, feel free to inject your presentation with a little humor. This can be as simple as a quip or a pop culture reference. These jokes can help break a monotonous flow and add a nice flavor to your presentation. It also helps your audience be relaxed and comfortable with you as the speaker. Delivering a joke that lands a good reaction will leave a nice impression on your audience, making your presentation more memorable.

The value of developing good comedic timing goes beyond work. Humor will always be a good trick to fall back on to brighten up most dull situations.

Be photo-friendly

The fastest way to grab your audience’s attention is to give them a visual treat. Replace typical blocks of text and countless numbers with photos and images to illustrate your points. This takes advantage of the fact that people are naturally drawn to remember distinct visual cues. Also, being more visually-oriented gives you the space to speak freely to your audience, as you are not caught up with reading through too much text on the slides.

Another tip would be to practice utilizing colors in your slide design that complement the overall feel of your presentation. This harmony of color and content can garner a greater emotional response from your audience.

Stay fresh

When crafting the content of your presentation, it’s important to boil the information down to what’s fresh and most relevant to your audience. Presenting dated or derivative content is a sure-fire way to lose your audience’s attention. Make sure to study your content well enough to be able to discern its more interesting points that will spark the minds of your audience.

In the case of presenting content that’s mundane, such as market reviews and quarterly data, add a twist to things by providing a new context or perspective. This way you can still deliver a feeling of newness to an otherwise routine presentation.

While your subject matter may not always be the most glamorous, that’s no excuse for your presentations to not be interesting. When given the chance to make an impact on your business, never settle on a presentation that’s just adequate.

The next time your presentation needs a boost, give us a call! It’s our pleasure, and expertise, to clean up presentations of every kind of boring. We’ll have you ready to deliver an engaging presentation the next time you step in front of an audience.

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Make It Pop: Utilizing Color Theory in Your Presentations

More than making the world look stylish, colors impact the way we understand visual information all around us. We know that a green light means go, a blue sky means a pleasant day and a brown banana means it’s probably time to throw that out. Because colors can say so much at just a glance, choosing the right ones is always a crucial decision a PowerPoint specialist must make.

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When delivering a presentation, you’ll want to keep your audience engaged with captivating visuals. People are more likely to remember distinct visual stimulants than blocks of text or rambling speeches. Color theory is one of the foundations of graphic design. Knowing how to utilize colors effectively is key to making your presentations more impactful. It’s the first step to becoming a more refined presentation specialist.

Set the mood

You may not realize it every time, but colors have the power to evoke a wide range of emotions. Warm colors can have you feeling excited and optimistic while cool colors give an impression professionalism and elegance. This subliminal effect on our minds is something not all visual mediums are capable of. Whether you’re designing a PowerPoint presentation, brochures/handouts or infographics, applying colors that match the mood and tone of your content can add more depth to the story you wish to tell.

Make information pop

Most of the fun in understanding color theory comes from experimenting with different color combinations to achieve the most effective design. By playing with contrasting or complementary colors, you can easily draw your audience’s attention to any slide’s most important piece of information. This way you can ensure the information flows out naturally to the eyes of your audience.

Build structure

Apart from simply coloring your fonts and backgrounds, colors can create a clear structure to your slides. Using shapes, lines or negative space, you can further take control of the flow of information by distinguishing sections your audience can easily understand. As a presenter, structuring your slides will aid your mental flow as well.

Contrast and complement

As mentioned earlier, playing with contrasts and compliments can greatly impact the flow of information in your presentations. It’s important to know which colors pair well with one another to effectively bring out the information most relevant to your audience. Developing this skill will ultimately make your presentations feel much easier on the eyes.

Keep things simple

When it comes to design, it’s best to keep it simple and balanced. Having less can mean much more. Choose a palette of three to four distinct colors and you should be all set. Maintaining that palette helps build color association for your audience the further you get through your presentation. Color coding elements like headers or data makes filtering through information quicker and easier.

The 60-30-10 rule

This rule has its roots in interior design but its basic philosophy can be applied to various other fields of design. It’s a matter of knowing how to portion your colors in a certain space: 60% for primary colors, 30% for secondary and 10% for accents. By assigning colors according to importance, it makes distinguishing sections of each slide easier for you to design.

One more thing. Any presentation expert will tell you, don’t forget to dress accordingly! Try color coordinating your outfit with the palette of your slides. This detail will add a nice touch in making your overall presentation be more memorable.

Still need some help? Colors can be tricky. There is always more than meets the eye. If you feel like you’re at an impasse in your presentation design, just give us a call. We can help you give your slides an extra bit of “oomph!”

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The Good & the Bad: Presenting to a Gen X Audience

The Pew Research Center released a study saying that millennials are dominating the U.S. labor force. That’s more than one in three people or 56 million millennials working or looking for work.

However, it’s those who were born between 1965 and 1981 (Generation X) that are changing the nature of work. Those who belong to this generation are dominating the playing field, having founded more than half of all new businesses.

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These are the people you should be presenting and marketing to.

America’s Neglected Middle Child

Despite the nickname, the appeal of Gen Xers has significantly risen due to their growing influence. People don’t hear much about them because all eyes are on the continuous rise of millennials and the slow retirement of baby boomers.

In a recent report provided by CNBC, however, it revealed that this generation is thriving, playing a critical—somewhat underappreciated—role in leadership while markets continue to grapple with digital transformation.

The Global Leadership Forecast 2018 showed that out of 25,000 leaders across 54 countries and 26 major industry sectors, Generation X accounts for 51% of leadership roles. And because they have an average of 20 years in the workforce, they are primed to quickly assume most executive roles.

The Advantages

Gen Xers have more money to spend than any other age group. Why? Because they are at the peak of their careers and income, which is why it’s no surprise that they have more cash to burn compared to the generations that preceded and succeeded them.

Apart from this, those who belong to this age group make up the majority of startup founders. This characterizes them as big thinkers who are unafraid to explore uncharted territory—always ready to absorb and try new ideas.

Lastly, they value authenticity. Be transparent with your presentation—be forward with your intentions. This age group holds strong family values, fueling their desire for safety and security. If your message reflects those values, then you’ll surely engage them.

The Drawbacks

Deemed as the “latch-key” generation, this age group doesn’t like being told what to do. They grew up in a time where they were left to their own devices while their parents were struggling to get new jobs because of a surge in nationwide layoffs.

Also, they’re not known to be the most tech-savvy, which is why you may want to keep it clean and simple on you customized PowerPoint presentation and focus on the execution of your delivery.

When marketing to a multigenerational crowd, not only will you have to tailor your topic to the appropriate audience, but your PowerPoint presentation has to be customized to suit their tastes, too.

Consider catering to Gen Xers. They may not be millennials, which make up the majority of the labor force, but they are at the peak of their careers and income. If you want to deliver an effective presentation to this age group, then make sure to look over this list of pros and cons to sell, compel, and inspire.

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References:

“Survey Report: 2015 State of the Startup.” Sage. 2015. www.sage.com/na/~/media/site/sagena/responsive/docs/startup/report

Anovick, Paul and Merrill, Theresa. “Eight Effective Elements for Engaging a Multigenerational Audience.” American Management Association. October 18, 2011. www.amanet.org/training/articles/eight-effective-elements-for-engaging-a-multi-generational-audience.aspx

Neal, Stephanie and Wellins, Richard. “Generation X—Not Millennials—Is Changing the Nature of Work.” CNBC. April 11, 2018. www.cnbc.com/2018/04/11/generation-x–not-millennials–is-changing-the-nature-of-work.html

Fry, Richard. “Millennials Are the Largest Generation in the U.S. Labor Force.” Pew Research Center. April 11, 2018. www.pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/

Presentation Don’ts: Bad Presentation Habits

Most blogs would provide tips on how to successfully engage your audience through public speaking and visual aids, effectively garnering more investors and potential customers.

Surely, you’ve seen and conducted numerous presentations, but as stated on a previous blog post, spectators will always remember the bad ones. Oftentimes, even more so than the core of the discussion itself.

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Do you think there’s room for improvement in the way you conduct a presentation? Then, here are things you shouldn’t do during a sales pitch:

Starting with an apology

You’re late, missing a few of your discussion materials, your equipment malfunctions—these are just some of the things that can go wrong before you start your presentation. The usual reaction of speakers is to apologize in advance for how these mishaps may affect the presentation.

An apology sets a negative tone, which distracts your audience from what really matters—your presentation. Skip the minute-long explanation as to what the cause of the delay is and instead, handle it discreetly, take a deep breath, and start on a good note—begin how you usually would. This shows how you handle yourself under pressure.

Reading your slides/handouts

Eye contact and actively engaging with the audience is vital in making presentations effective. If your eyes are glued to either your slides or handouts, you won’t have a chance to interact with your listeners.

Glancing at your PowerPoint or notes is acceptable, but you must remember that knowing your material like the back of your hand is more favorable than relying on handouts because then, you’d be able to answer questions on top of your head.

Winging it

Stream of consciousness sometimes works on paper, but when you’re presenting in front of an audience, it isn’t recommended. If anything, this only makes you appear disorganized to your audience.

The more you stay off-topic, the less time you’ll have to focus on your presentation.

While winging it works for some, it’s better not to risk it and stick to what actually works: practicing. Instead of rambling on and on, which has the tendency to steer you away from your main point, practicing and internalizing your presentation helps you deliver information in a more concise and accurate manner.

Cluttering slides

Your slides should only contain the key points of your topic. When you present a wall of text, you’re wasting the usefulness of the tool. Remember: your slides are supposed to provide visual support to your claims.

If you don’t know which parts to retain, consulting with PowerPoint experts is the best way to go.

Forgetting to proofread the content of the presentation

Another problem is realizing that you have typos in your presentation when you’re already in front of your audience.

Once they notice these mistakes, you’re going to come across as unprepared or you’ve done your PowerPoint in a rush—both situations will not help you gain the customers you need.

Mistakes, when done repeatedly, become habits, and these are difficult to break when you’ve become accustomed to it. It’s better to take note of these tips before conducting another presentation so you can improve and be more effective.

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References:

Morgan, Nick. “Should You Prepare Your Speech or Should You Wing It?” Forbes. October 25, 2016. www.forbes.com/sites/nickmorgan/2016/10/25/should-you-prepare-or-should-you-wing-it-the-perennial-public-speaking-question/#538f61b5c4fe

Spacey, Andrew. “How James Joyce Developed His Stream of Consciousness Novels. Owlcation. June 14, 2017. owlcation.com/humanities/Edouard-Dujardin-James-Joyce-and-Stream-of-Consciousness-Writing

Stachowiak, Dave. “Don’t Start Your Presentation Like This.” Coaching for Leaders. n.d. coachingforleaders.com/dont-start-like-this/

Does Storytelling Work? Well, It Worked for Many TED Speakers

Storytelling is the best way to engage your audience during a presentation.

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Apart from a custom PowerPoint, it’s important that you establish a connection and elicit powerful emotions. This allows your audience to relate to and understand the need for your products and services because you’ve gone through the same thing at some point in your life.

TED speakers are some of the best people to ask when it comes to the most effective public speaking tips. They tell stories, which is the core of their mission during each presentation. Telling stories, after all, is one of the most effective forms of communication.

Human rights attorney and public speaker Bryan Stevenson has received the longest standing ovation ever given at a TED Talk. Carmine Gallo from Harvard Business Review shares that when he asked Steven about his speaking style, he says that he imagines talking to a friend over dinner, talking at an average of 190 words per minute, as compared to a motivational speaker who may go at 220 words per minute.

That said, he must have had something up his sleeve if he’s capable of coaxing his audience to a lasting standing ovation.

In March 2012, Stevenson held a TED Talk called We Need to Talk About an Injustice. Here, he talks about his grandmother and other people in his life, allowing him and the audience to establish a personal connection. What made it successful was its emotional arc—a compelling story of overcoming a relatable struggle.

If you don’t have a personal experience to share with your audience, tell them stories about real people—previous customers that have benefited from your company. Relevant real-life case studies are irresistible because the audience knows these are from other customers and not just opinions based on your thoughts alone.

Does your brand have an interesting origin story? You never know, this could be engaging and entertaining, like Airbnb’s—three guys making a few bucks by letting attendees at a local conference sleep at their place. Not only did this pay for the steep rent, but it also sparked a $30 billion-dollar idea.

TED Talks have stood out as an effective medium because it provides extensive information that’s easy to understand. But what else makes TED Talks special? Carmine Gallo boils its core elements down to three. He notes that the success of these presentations can be attributed to these three qualities:

  • Emotional
  • Novel
  • Memorable

Apart from these, top quality visuals are also necessary in engaging the audience. Consider consulting with PowerPoint presentation experts, it will prove a valuable step in the long term, especially for sales pitches.

Can you imagine having the power of TED speakers during presentations? To engage people until the end, making memorable pitches every time?

Storytelling is an art—an effective presentation technique. With passion, novel ideas, and memorable delivery, you’ll be able to pitch like a TED speaker. Keep these in mind and rehearse, rehearse, rehearse!

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References:

Bonnell, Sunny. “5 Powerful Storytelling Tips to Build a Brand People Pay Attention To.”  Inc. November 30, 2017. www.inc.com/sunny-bonnell/supercharge-your-brand-with-these-5-powerful-storytelling-tips.html

Conner. Cheryl. “How to Increase Your Success in Business by ‘Talking Like TED’.” Forbes. April 1, 2014. www.forbes.com/sites/cherylsnappconner/2014/04/01/how-to-increase-your-success-in-business-by-talking-like-ted/#130cb16a13aa

Dajczman, Helene. “Why Are TED Talks So Effective and What Lessons Can Be Taken from This Method of Presentation?” LinkedIn. May 16, 2017. www.linkedin.com/pulse/why-ted-talks-so-effective-what-lessons-can-taken-from-dajczman

Gallo, Carmine. “5 Ways to Project Confidence in Front of an Audience.” Harvard Business Review. May 28, 2018. hbr.org/2018/05/5-ways-to-project-confidence-in-front-of-an-audience