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Case Study: Creating Professional PowerPoint for Email Professionals

Email Professionals is an email marketing company.  Their services include developing winning email campaigns for clients by creating a unique email strategy, writing winning copy, and performing quality assurance on every email. Part of their strategy is to track results in order to know how to improve their campaign, if necessary.

What they essentially do is match their email marketing services according to their client’s situation. As every client has different needs, they propose different strategies. Incidentally, when we were tasked to create a PowerPoint presentation for their company, it was the same thing that we had in mind. Well, because naturally, that’s our principle as well.

We at SlideGenius strive to meet our clients’ expectations by creating presentations that are tailored exactly to their needs. We don’t just create slide decks from ready-made templates. Our goal is to create unique presentations, whether we are building from an existing one or creating from scratch.

The Challenge

Our task is to create a PowerPoint presentation that highlights the benefits of doing business with Email Professionals and at the same time, encourage an emotional response from the target audience. The audience members, by the way, are most likely other business entities. So the “challenge” that we have here is to make the slides look professional yet keep them from looking dull and boring. Since we’re going to talk about emails, we don’t want to simply spam the audience, so to speak.

The Solution

Even with our years of experience creating unique PowerPoint presentations, our team handled this project with utmost care. We don’t want to rest on our laurels. We just want to do an excellent job. With that in mind, we started by looking into the qualities of Email Professionals, what makes them unique and then put those thing front and center..

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Basically, we made sure that the colors and font styling were consistent in order for the slides to convey a level of professionalism. We also managed to make the entire presentation interesting by adding snappy, copy. In the end, we were able to achieve what we had set out to do. To give the slides a professional look and feel without making it too dull and boring.

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a graphic design agency servicing over 1,000 global customers. Rick currently oversees an experienced team of talented graphic designers, software engineers and support staff that specialize in creating high-end custom presentations and marketing collateral for business executives and corporations. Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@) slidegenius.com

About SlideGenius

SlideGenius.com is your PowerPoint specialist for business. SlideGenius services customers all over the globe and has helped enhance the presentations of more than 1000+ clients including J.P. Morgan, Comcast, Mastercard, Facebook, and Reebok, among others. Let us help you with your presentation design needs!

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