A company’s brand is an integral part of its identity. For this week’s Prezi feature, we discuss a few ways you can incorporate branding to make sure your presentations stand out from the competition.
Whether it’s a small business or a multinational corporation, branding is always a process that’s integral to any organization. That’s why it’s important to make sure your brand is in the presentations you deliver. No matter how well-designed, it’s not enough to use stock templates and illustrations. You need to present visuals that highlight your company’s story and experience. If you want to stand out from your competition, branding your presentation is a step you can’t afford to skip.
In Prezi, an easy way to start branding your presentation is by uploading your own custom logo. If you’re either a Pro, EDU Pro, Enjoy, or EDU Enjoy user, you can replace the Prezi logo that appears by default in the lower left corner.
All you have to do is head to the Theme Wizard by clicking on ‘Customize’ and choosing ‘Advanced’ from the right sidebar. From there, you’ll easily find the “Upload custom logo” feature. You can watch this video tutorial for a step-by-step review of the process.
Of course, uploading your logo is only the first step to fully branding your presentation. After all, the logo is only a single component of your company’s entire brand. You still need to make sure that the rest of your design remains consistent with your company’s core message and identity. To do that, you need to create a prezi that tells the complete story.
Here are some things you can keep in mind when building a presentation to leverage your brand:
Look to your logo to make font and color choices
One of the easiest ways to brand your presentation is by looking to your logo for some quick inspiration. It’s important to keep your integral design elements consistent with the visual representation of your brand. Head back to the Theme Wizard and customize your prezi by choosing colors and fonts that work well with your logo. Your choices doesn’t have to be directly similar. In fact, a bit of variety can add some interest to the look of your presentation. However, keep in mind that the fonts and colors you pick should still be compatible with the overall look of your logo.
Use images that fit your brand’s personality
You should also make sure that the images in your presentation are a perfect representation of your brand’s personality. You can check this resource to uncover more details about this. Once you have everything figured out, sit down for a quick brainstorming session. List down the words that come to mind when you think of the qualities that make your brand unique. You can then use your list to come up with keywords that will facilitate your search for the perfect pictures and illustrations.
Think of a visual metaphor that describes what you do
You can also turn your story into a visual metaphor that will give the audience more insight about what you do. Designer Meghan Hendricks created a presentation to illustrate how an architecture firm made use of Prezi to pitch to a big client. In order to tell a story that corresponds to their brand, she used a blueprint as the design’s central metaphor. For your own presentation, think of an object or symbol that perfectly describes the service or product you’re offering. If you want to make sure that your presentation is as unique as your brand, stay away from cliches by taking the time to brainstorm and hash out your ideas.
Presentations are the perfect opportunity to leverage your brand. Make sure your design remains consistent with your core message and identity by following these tips.
Featured Image: Featured Image: Death to the Stock Photo / Prezi logo via Wikimedia Commons
