Slidegenius, Inc.

Pitch Decks vs Investor Decks: Is There a Difference?

Every successful startup begins with an idea. The only way to get that idea off the ground is to have a killer pitch behind it. Depending on who you’re pitching to, there are two types of decks that need to be considered: “Pitch Decks” and “Investor Decks.”  

Let’s break down the key slides they both have in common: 

  • Problem 
  • Solution 
  • Introductions  
  • Mission and Vision 
  • Market Opportunity  
  • Value Propositions 
  • Business Plans  

While they share many similarities, there’s more going on below the surface. Thinking that pitch decks and investor decks are the same is a common misconception, leading to failed presentations. There are fine lines between pitch decks and investor decks that need to be realized to fully maximize their impact.

Knowing Your Audience 

The key difference between the two is that they are each created for specific audiences.  

Investor decks are for the business and financial decision-makers of companies. With that in mind, one can assume that the audience of an investor deck bears a significant amount of knowledge about starting and running a business.  

Pitch decks, on the other hand, are for general audiences. Because their backgrounds and knowledge are more varied, pitch decks need to be broader and more accessible with their messaging.  

Understanding your audience is the first step to delivering more effective messages. 

Ask yourself: What does your audience want to hear? How does your business/product add value to their lives? In what ways do you meet their demands?

The answers to these questions will greatly vary depending on who you are talking to.  

Express Value Differently  

The clearer the idea you have about your audience, the more you can tailor your content and messaging to better fit their expectations. The perceived value of your presentation fully depends on what your audience is looking for.  

Investors will want to a clear scope of your financial projections as well as business plans for the months after your launch.

Presenting that same kind of technical information may not be as effective within the context of a pitch deck. Whereas investors are concerned about a business’ profitability in a measurable sense, general audiences are more concerned about how a product or service can greatly benefit their daily life and the lives of others.  

These skews in proposing value vary greatly across the various aspects of your presentation. Even in how you differentiate yourself against competitors, it all should fall within the same criteria that most concerns your target audience.

Tell Your Story  

Every great pitch needs a narrative. Structuring your presentation with a narrative greatly increases the impact it makes on your audience.  

Consider the 3-act narrative structure. Act 1 is your setup. Your opening slides should create context for what you’re about to pitch. “What problems need to be solved?” “What things can be done better to improve lives?” Proposing questions like these create a natural segue into the next act of your story.   

Act 2 is “confrontation.” This refers to your business’ action in solving the problems proposed in Act 1. This is where you go into the finer details of what you have to offer. 

Act 3 is the resolution. This ties the information together summarizing the points that make your products or services so special. 

This simple structure guides the attention and interests of your audience regardless of their background or knowledge. It taps into every human’s innate interest in listening to stories reach their conclusions.  

We Are SlideGenius, Your Valuable Partner  

As a start-up design company since 2012, we know the value of a well-made PowerPoint presentation. Through our hard work in presentation design, we’ve helped our clients in growing their business in big ways.

From our artists, writers, web developers, animators, and project managers, we all come together with a shared passion for being an invaluable spark towards business growth. The thousands of slides and presentations we’ve created have all been part of our pursuit of being better designers and storytellers. 

At SlideGenius, we are eager to be a valuable partner to all who needs our services during this challenging time. Contact us today for all your presentation needs! 

Leave Design to the Professionals: Hiring Trained PowerPoint Designers

Graphic design is an often-misunderstood aspect when running a business. The uninitiated assume that designs, be it logos or marketing content, can be created easily and quickly. These are deadly assumptions to make considering the significant role graphic design plays in branding. Companies with rock solid offerings can risk floundering in competitive markets if their designs look cheap or unappealing. Graphic designers are highly skilled professionals capable of strengthening a brand’s image.   

In this article, we will focus on an overlooked aspect of branding: PowerPoint presentation design. Discover how the work of a professional PowerPoint designer can help reshape the way your business is perceived in the boardroom.

Designers Deliver Messages Visually 

PowerPoint design is more than simply creating aesthetically pleasing slides. Professional designers are experts of visual communication. They can take heaps of bland looking data, like monthly sales reports, financial projections, or survey results, and transform them into more visually engaging pieces of content. Their discerning eye for information helps them filter out anything that serves no value to the design and message of the presentation.  

Ever felt like your presentation has too much text? Often, it probably does. Text heavy slides are still one of the most common problem most people make when creating their own pitch presentation. Professional designers are keener on showing over telling. They effectively utilize visual design elements to convey messages with only a fraction of text. This decreases clutter on the slides, making it easier for audience to interpret what being presented.  

Controlling the Flow of Information 

When in the hands of someone with little to no design skills, it’s very common to see the slides looking haphazardly put together with no sense of flow. Overwhelming information muddies your intended message. What good would all that information be if your audience can’t even make sense of it? 

Presentation designers deliberately take control of the flow of information. From the colors, text composition, and pictures/graphics, every element serves the purpose of being more visually intuitive. It’s a matter of using these visual cues to draw the attention of someone’s eyes. They effectively put all these elements together to ensure that your audience keys into every piece of relevant information without feeling overwhelmed by it all.

Save Yourself the Headaches  

There’s plenty at play when creating an effective PowerPoint. Which template should you use? Should the presentation have animations? Which visuals, tables, and graphs best illustrate your points? Professional designers can answer all these questions for you with ease. Their experience allows them to know what styles and visual flair work for every kind of presentation. Their knowledge of the ins and outs of PowerPoint enable them to fully maximize the capabilities of the program.  

In times when you simply have too much work on your plate to handle creating another presentation, professional PowerPoint designers can bear that load. More so, their highly developed skills in the matter ensures a greater final product than what you could have accomplished on your own. Having designers handle creating your presentation gives you the extra time and energy to focus on areas that better fit your own expertise.  

We Are SlideGenius, Your Valuable Partner  

As a start-up presentation design company since 2012, we’ve experienced our fair share of work and productivity struggles. In fact, our full team is split between four different offices around the world. Meaning, we all work “remotely” from one another daily. These barriers have become normal for us, but we continuously adapt and overcome. What pulls us together is our shared passion for helping our clients succeed. From our artists, writers, web developers, animators, and project managers, we utilize our expertise in presentation design to spark invaluable growth.  

At SlideGenius, we are eager to be a valuable partner to all who needs our services during this challenging time. Contact us today for all your presentation needs! 

Working from Home: Getting Your Business Started from Anywhere

Even in the face of a global pandemic, lockdowns, and work pivots, businesses and entrepreneurs continue to find ways on how to succeed.  

We are facing a future that most of us did not expect when we entered 2020. COVID-19 has caused massive paradigm shifts in how we work and live our daily lives. With customer preferences and habits now changed, companies have had to adapt drastically. Numerous supermarkets and restaurants now offer delivery services, without any prior experience beforehand. Schools of all kinds have started offering more online classes just to make up for campus closures. 

If you’re working on starting a new business venture, developing a new idea, or simply trying to find ways to improve your marketing, don’t give up hope. While 2020 has kept us all on our toes, it also created new opportunities for growth.  

One of the biggest hurdles that companies have had to overcome is adopting a full work-from-home system. Many have embraced the flexibility of working from home, while others still prefer the routine and structure of office settings. Regardless, your ability to commit to your business goals remain.

Adjusting to such massive change is never easy, but as we have seen from others around the world, success is still achievable. In this article, we will tackle some of the best tips to remember about making the most out of working from home while pursuing your goals.

Be Mindful of Your Productivity  

Let’s not kid ourselves here, working from home comes with many distractions. The temptation to just boot up Netflix and watch a few (or many) episodes of your favorite show is easy to succumb to.  Therein lies the stigma towards those who work from home: relaxing while on company time. 

The truth about working from home is that it’s a true test of one’s work ethic. Remember to always be mindful of your team’s goals and deadlines. At the end of the day, you are beholden to yourself to make sure your they are being met. Where you do your work should not change that.  

Use being at home to the advantage of your productivity. To avoid distractions, create for yourself a “sacred” space in your home that is fully devoted for work. Whether it’s on your desk, couch, or kitchen table, it should be wherever you feel is your most ideal working environment. It’s where the switch in your head flips when you know it’s time to get down to work.  

Reach Beyond Your Duty 

COVID-19 has created a litany of problems, both known and unknown. No one is leaving their homes. Traveling is highly prohibited. Cleanliness protocols are at an all-time high. Take all these problems as a personal challenge to provide your company or value proposition with new and inventive solutions. It’s fully within your power to add more value to your vision and organization. 

While companies are looking to continue operations “like normal”, you can take the extra step by performing with greater effort than before. Try getting a head start on the goals you’ve slotted for tomorrow or next week. The flexibility of working from home allows you to fully maximize the time and effort you can put into your business each day. Brainstorm a few more ideas, write a few more emails, communicate a bit longer with teammates. This is your opportunity to come up with something big.

Take Advantage of Time  

Perhaps the danger of working at home is blurring the boundaries with work. You may feel the need to waste invest the hours you spent on the road to the virtual office.

Some people take pride in putting every available hour into their work. But the truth this behavior can lead to burnout, which hurts productivity and morale. This will create impediments to success, whether in the long- or short-term.

If you didn’t use to make time to get away from your desk in the office, it’s all the more reason to do so now. Take a bit of time each day to start a new workout program, or even spend more time connecting with loved ones. Spending time on things that bring you joy will help reduce stress levels, especially when pursuing your dream gets too overwhelming. This balance will be crucial in maintaining your ability to keep performing work at your very best.  

SlideGenius Helps You Reach Your Business Goals  

As a start-up design company since 2012, we’ve experienced our fair share of work and productivity struggles. We know the struggle so we know what it takes to succeed. Aside from gumption, that means having a professional designed pitch deck if you’re raising money, immaculate sales assets for bringing in new clients, or even a spot-on video that will help your potential customers or investor understand your value offer.

We are dedicated to helping our clients succeed by helping them tell their story better. From our artists, writers, web developers, animators, and project managers, we utilize our expertise in presentation design to spark invaluable growth for you. At SlideGenius, we are eager to be a valuable partner to all who need our services during this challenging time. Contact us today to get a free quote!

Emerging Strong During Recession

Economic hardships aren’t always a bad thing. Some businesses rise from the ashes and pivot their strategies to come out stronger. Some people become their own bosses, taking the leap to start their own companies. 

Recessions are not without opportunity. Risks may be higher and advantages fewer, but for the thought leaders and entrepreneurs who put in the hard work, success can still be found. 

Miracle Whip Emerges from Great Depression 

In the early 1900s, Richard Hellman introduced mayonnaise to the world. But not everyone found their product of the sandwich condiment to be economical.

During the Great Depression, however, people could no longer afford it because of the ingredients used to make them were expensive. Kraft’s sales were slipping.

Determined to succeed, Kraft took a new production approach. They developed an alternative to mayo using new emulsifying technology, creating Miracle Whip. By adapting an trying a new method, they were able to help keep the company alive during historic struggles.

Domino’s Pivots Towards Success Following 2008’s Economic Downturn

A similar thing happened to Domino’s pizza in 2009, when they announced they were making significant changes to their signature recipe. The new pizza was a massive success, driving up both sales and profits of the company.

Netflix used to be a DVD-by-mail service provider in the mid-2000s, but have you ever wondered how they’ve become the streaming powerhouse of the world? During the Great Recession, Netflix defied expectations and found the way to its subscribers’ hearts, attracting 3 million more by the end of 2009. Its stock price rose to 57%, and the rest, as they say, is history. 

The first-generation iPod hit the shelves in October 2001. Even though it cost $399, 600,000 people bought one by the end of 2002, and 2 million a year later. While it wasn’t manufactured because of the recession, it provided a cheaper alternative to stereos and going to concert.

With the Recession Comes Reinvention 

Lockdowns, canceled events, panic-buying—these are just several setbacks caused by the coronavirus. Apart from the health risks posed by the pandemic, however, a global recession is in the midst. 

It’s a domino effect—a pandemic causes lockdowns, which affects businesses in terms of laying off employees and losing customers. 

This decade is comparable to the Roaring Twenties, where big businesses will be disrupted and some will eventually collapse, which will create opportunities for small businesses. 

Do you want fool-proof solutions to surviving a recession

  • Find opportunities in the root of the recession and company disruptions. 
  • Present an alternative. 
  • Get profitable quickly. 
  • Grow with in-house cash. 

You have to remember, however, that these are achievable if you have a sound mind and if you’re bringing you A-game even if you’re at home.

Leading Your Company Through Dark Times 

Your leadership will go through trial by fire as you face daily challenges in the system during quarantine.  

Aptly called the “Black Swan of 2020,” businesses will only survive if they act quickly and decisively.  

You might be asking, “How is that possible when there’s so much uncertainty revolving around this global threat?” 

Well, right now, it’s only the strongest who will prevail, but those most adaptable to change. 

Here are things you can do as a leader to navigate through this crisis and emerge stronger than the competition: 

  • Communicate brutal facts to your team while having confidence that you will get through it together. 
  • Allow your people to voice their fears as the crisis persists. 
  • Get ready for chaos. 
  • Envision the future. 

At SlideGenius, we want to help you get back up on your feet. Other companies may be on pause right now, but not us. We’re still here to lend a hand to those who want to get their message out there. 

Contact us today and let’s talk about what we can do to help.

Business Success in Lockdown with Good Mental Health

The lockdown has been a great challenge for us all. It has created immense feelings of uncertainty, personally as well as professionally.  

As COIVD-19 disrupts the economy, you may wonder if success is even possible. The market feels increasingly frightening. Yet opportunities to succeed and grow have not disappeared. 

Consider this a call to bring your “A-game”, to purse your professional (or personal) dreams. Success often means being the first person to move forward when others step back. That time is now.

Succeeding in Economic Hardship

Take the history of shipping giant, FedEx. During the 1970’s recession, they worked harder and smarter to persevere. The company strived tirelessly to ship packages despite rising oil prices. 

Risking bankruptcy for two years, they burned through $84 million in capital. However, the company’s overnight delivery guarantee kept them afloat. The effort put in by FedEx eventually paid off in full. Invaluable customer goodwill resulted in nearly $40 million in profits by 1980.  

When faced with an insurmountable crisis, hard work and mental fortitude shine through. This opportunity is now yours. What can you do to succeed?

Lockdown Success Secrets

Right now, the things you can’t control seem overwhelming. However, it is not time to give up on your aspirations just yet.

Here are several mental health tips to help you overcome the challenge of being in lockdown.

Mental Health Starts with a Quarantine Ritual  

One of the immediate benefits to working form home is having more flexibility with your time. Hours normally spent on your daily commutes are now freed up for new practices. After all, a healthy mind drives a successful business person.  

The right routine can be beneficial to your business pursuits. Exercise, meditate, read, or even connect more with loved ones. Whatever you decide on, be mindful of integrating it as part of your daily routine.  

Fresh activities you enjoy enrich your overall mental health during lockdown. Isolation can quickly lead to bouts of anxiety. Don’t look at the lockdown as being “stuck” or “trapped inside.” See it as a chance to focus more on yourself and the things that truly bring you joy. Especially if you’ve been feeling like work has been consuming your daily life.

This is your time to balance out the scales.

Lockdown can harm your mental health, but there are steps you can take.

Call Telehealth Operators 

You are not alone in this situation. Online therapy, or telemental health, can help improve lockdown productivity. This practice involves trained mental health professionals providing counselling over the internet using email, video chat or phone. 

Despite social distancing, this enables access to valuable care without leaving your home. These services are essential as we seek to overcome anxiety and pursue our business goals. Professionals have bolstered their efforts to help you navigate your day to day.  

There things we can do on our own to manage mental health. But it always helps to get some additional professional assistance. If you are seriously about turning this crisis into an opportunity, you will need help.

Business Will Continue, Who Will Lead?  

At SlideGenius, we know your struggle. Our start-up began in 2012, in the wake of the Great Recession. Growing into world’s leading design agency hasn’t always been easy. We’ve been met with our fair share of struggles. But we’ve also used our design skills to help people overcome their own.

Fortunately, it’s that perseverance that has helped us to grow. Now it’s your turn to succeed.

The world will continue to need business leaders. This is your chance to move forward while everyone else moves back. A professional design presentation is what will set you apart from everyone else.

Contact us today for to find out how we can help! 

Success During Coronavirus: How Businesses Are Coming Out on Top

Our health and economy have been greatly affected by Coronavirus. Though the news may make us feel differently, the world hasn’t come to a standstill yet. 

Though many businesses are struggling, others are thriving. How are they thriving? The trick seems to be the same always.

Take a moment, look at the market, and figure out what you have to offer. Sometimes, the difference is as simple as just appearing more prepared for the circumstances than your competitor.

Here are several companies allocating their resources to help medical workers and families at home during the Coronavirus outbreak. 

World-Renowned Companies Respond to Pandemic Demands 

Major car makers Ford, GM, and Tesla are alleviating the shortage amid the pandemic by making ventilators and other vital equipment for the medical community. 

The world’s biggest fashion brands and institutions are contributing to the battle against the coronavirus in big ways as well. Balenciaga, Gucci, and Yves Saint Laurent, to name a few, are manufacturing face masks and medical overalls as well as providing financial donations to support COVID-19 research.

Turn the challenges of Coronavirus to your advantage. SlideGenius can help.

The Body Shop, while its shops are closed for the meantime, are dropping off care packages to local hospitals, shelters, and senior citizens communities in North America and in the UK. 

Small Businesses Lend a Helping Hand During COVID-19

Local businesses, in Utah, for example, are also doing what they can to help people cope with the negative side effects of the pandemic. Five Wives Vodka is making hand sanitizers and donating profits to the Food and Beverage industry. 

These may be temporary solutions, but the payoff would probably be significant in the long run. 

Fundraising During the Pandemic 

Crisis often presents its own opportunity. Having the right solution for the market’s needs can still lead to success. Olive, an automation tool for healthcare administration, has raised $51 million so far. 

Fundraising for products such as eBikes, indoor farms, and portable power on Indiegogo have long surpassed their goals in a matter of minutes. 

Stories of financial distress are common, but there are still opportunities. That’s what makes having a well-designed investor deck that stands out is more important than ever.

Ideas, products, services, are all still getting funded. You just need to Plenty of people are still looking to the future, investing now while other people are stepping back. Don’t think it’s too late to make your plans happen. Just make sure you’re creating a business plan that reflects the needs of the future, not the past.

Mental Health Check 

Apart from a healthy body, you’ll need a healthy mind during these times.

SlideGenius can help you build your  path to success even during the Coronavirus.

Here are several ways to keep your mental health in check during quarantine: 

  • Stay close to your normal routine; or 
  • Start a new quarantine ritual 
  • Talk to a health professional via telehealth if your anxiety becomes unmanageable 
  • Stop over-researching about the pandemic 

You may be bringing work home with you, but it’s still important to maintain a healthy work-life balance. Otherwise, you’d be putting yourself at risk of burnout. Yes, even when you’re working from home

When you were going to work, there was a clear distinction of your work and personal life. Now that you’re working from home you can end up working more hours than you’re supposed to. 

Those who feel the lack of control over their schedules are at most risk of burning out. 

SlideGenius Helps Move Your Business Forward

Things are hard but they’re not hopeless. If you are trying to get your business off the ground or trying to grow your sales when times are tough, SlideGenius can help.

At SlideGenius, we have built our business helping people in your position. We can help you to catch the eye of potential investors by creating a more dynamic presentation or by creating sales assets that communicate your value in an engaging way.

Don’t give up just because the world feels challenging. Reach out to get a free quote and start growing your business.

5 Data Visualizations Every B2B Executive Needs

In 2014, scientists from MIT discovered the brain processes an image in as little as 13 milliseconds. 

In short, it’s better to use an image when discussing complex concepts. Visuals are more relatable than text. The past few years have proven it. Reporting tools have significantly reduced the burden of reading material. 

This is great. After all, most B2B executives are overbooked. Between meetings and all-day conference calls, there’s no time to review long reports.

But, as every transaction and every site visitor creates data, expressing the data correctly can be a “life and death” decision. After all, you don’t want to miss a key insight your competitor uses to their advantage.

With data visualization tools, key details are conveyed in a non-time-consuming manner. It is more efficient and accurate than other means of data representation. 

5 Business Graphs Every B2B Executive Needs to See 

Company Dashboards 

Company dashboards align teams to core business goals, tracking shared progress. This benefits morale and encourages teamwork. 

Visuals are easier to follow when combined with animations, trend charts, and color-coded marks. Always remember to tie all relevant data to larger goals.    

Account Revenue Reports 

Start by identifying the best and worst performers by account. Use these when making informed decisions.

Focus on the how much people engage and usage rates. Update the ideal customer profile you want to focus on. Low-performers also present opportunities for improvement and growth. 

Quarterly and Monthly Revenue Reports 

Revenue reports provide a quick overview of the progress made towards goals. 

Consider day-by-day breakdowns and revenue attributed to each department, product, and service. The reports can create greater insights into the trends that are guiding your business. They can also help you plan for the future, and understand the past. 

B2B Sales and Service Leaderboards 

A little friendly competition among sales and customer service teams reinforces good behavior. It motivates them to improve their approach. 

Tracking these data points identifies the highest performers and specific qualities to impart to others, improving the team’s overall process. This also highlights training opportunities and best practices. Comparing your teams is less about who is better and more about the synergy of the entire group.

Capacity and Resource Planning  

Capacity and resource modules provide internal stakeholders with visually accurate representations of their employees. They also lend insight into the material requirements of each project. These modules help take care of scheduling and track budget requirements. 

Data visualization tools are ideal for unifying relevant information.

Make your data easy to understand and analyze. Use data visualization tools not only to make your presentations more pleasing to look at, but to ensure that everybody is on the same page. 

If you need assistance, let us know. At SlideGenius, we’ve helped countless people in your position to represent data in the most effective and communicative fashion. Just reach out for a free quote. We’ll be happy to help.

Transforming Your Sales Pitch into a Video 

Given the current state of the world, entrepreneurs need to adjust their ways of getting business done. Traditional pitches and in-person meetings are taking a back seat for now, making way for email-only pitch presentations. While it may seem like an impersonal method for landing deals, there are methods of optimizing your pitch to achieve the best results. 

Instead of simply emailing your presentation to prospects, you can transform it into a video.  

We at SlideGenius have made it a business being presentation experts. Our team of PowerPoint presentation designers know how to craft winning pitches from the ground up. Our experience allows us to apply the knowledge we’ve built to other presentation mediums like videos and graphic design.   

In this article, we will delve into elements that make transforming your PowerPoint presentation into a video more effective.

Record Your Speech 

Pitches are best delivered with a speech. However, that luxury is lost when you need to resort to email-only presentations. Turning your presentation into a video allows you to inject your speech back into your pitch.

Recording your speech should be the first step to creating a presentation video, as it will act as a timing guide for your slides. This process will also help you review areas of your pitch that could possibly be shortened or extended. 

Ultimately, having a voice to guide along the message will help your prospects gain a stronger grasp of your pitch.   

Customize Depending on Your Client 

You will eventually land multiple opportunities with different prospects, and while you may have one core presentation to offer, that does not mean each video should be the same. You can create custom versions of your video that directly addresses different clients.  

First, review your speech for any areas where you may feel like addressing clients by name. Mark these sections as lines that you will record multiple versions of for each of your clients. It will then become a matter of editing in these unique lines into the different versions of your video. 

This will take a bit of extra time to complete, but adding in more personalized touches will go a long way. 

Be in the Video 

The main goal of utilizing video is to replicate the in-person meeting experience as much as possible. Recording a voice-over to accompany you pitch will help guide your message, but prospects will still want to know who exactly they’re dealing with. To solve this, start your pitch with footage introducing yourself and your company. No need to use footage of yourself throughout the entire presentation, as that may end up being both time consuming for you and distracting for your client. Having introductory footage will be enough to “put a face” on your presentation.  

You’ll be making a clear appearance to your audience, so carry yourself with the utmost professionalism in these snippets.

Remember to dress as if you’re meeting with your clients personally, and make sure your background is free of anything distracting or discriminating. Use this time to project how you want to be perceived by your client.

Finish with a Call-to-Action 

Be sure to feature another snippet of yourself delivering a strong call-to-action to your prospect. CTAs are effective on their own in directing audiences to what their next move should be. Using a video of yourself once again delivers that final punch with greater impact. It will also give your prospects something more personal to latch on to as the video concludes.

SlideGenius Is Your Presentation Expert

Need help in creating a video? Our team of presentation designers, writers and animators all collaborate diligently to consistently create winning presentation materials. The refined skills of our team has led to over one million slides for 3,000+ global clients

Our wealth of experience ensures clients are treated to world-class design standards that boost credibility in the boardroom.

As the world’s premier PowerPoint presentation design agency, let us help you inject new life into your presentations and raise your business towards new heights. We have helped spark million-dollar growth for businesses around the world. We believe that the growth of our clients is our biggest measure of success. Reach out now to get a quote free of charge.

Contact us today!

Visualizing Data for Better Marketing Presentations

Marketing is about analyzing and applying data to provide consumers with the products they want.

Advancements in technology and computer science have been providing marketers newfound access to incredible amounts of data to capitalize on. However, it emphasizes the need for marketers to effectively visualize their data to better express their messages.

For most people, raw data can be overwhelming and unappealing to look at. Not everyone is a data wiz, after all. 

Visualized data amplifies key pieces of information and communicates clearer messages, saving both time and brainpower.

When there’s just too much data for any ordinary person to handle, visualizing it can make things easier to swallow. People need to understand what they are seeing for them to start acting on it. In this article, we will break down the best practices when visualizing your data.

Tell a Story 

You must be thoughtful in your use of data. Look at each bit of information as if they were carefully placed pieces in the overall narrative of your presentation.

Having too much information risks muddying your desired message. This is a common issue that many marketers fall into.  

Having a concrete narrative structure to your presentation helps audiences follow the flow of information. Visuals, especially when used to extrapolate large chunks of data, greatly improve the audience’s ability to internalize what is being conveyed in front of them.  

Adjust for Your Audience  

As you craft your presentation, consider to whom you’ll be talking. Potential consumers or C-level investment partners? Or maybe it’s just your internal marketing team? Whoever it may be, each of these groups have their own sets of expectations and level of understanding. 

The average Joe has no immediate concern about current spending trends in the market. He wants to know how a product can significantly improve aspects of his daily life. The data you provide must match accordingly with the type of people you will be talking to.

Design for Comprehension  

The beauty of graphic design is that it can make big data more digestible. However, there’s no “one size fits all” when it comes to effective visual design. Charts are a good example for presenting data, but it’s important to know about the various types and their best uses.

  • Bar – for comparing discrete examples  
  • Line – for continuous data sets
  • Pie – for illustrating pieces of a whole  

Here are some tips for making more effective designs: 

  • Label everything featured on the chart. Audiences must know what all the pieces are before they can understand the whole. Someone who needs to clarify what data set is being talked about will always put a halt on your presentation.  
  • Use colors to create cohesion in your design. Contrasting colors will make elements stand out, thus helping audiences pinpoint the specific information they’re looking for. Be wary of the associated meanings behind certain colors (e.g. red as a signifier for danger), depending on your intended message.  

Create Greater Context  

It’s good to assume that your presentation can (and will) be passed along to others without the benefit of accompanying verbal narrative. Having this in mind means that it rests heavily on the visuals to communicate as much information as possible in a manner that can be understood on its own. It’s important to create designs with enough context so the impact of your message can be felt with or without verbal support. 

For example, let’s say you are charting marketing-qualified leads (MQL’s) over time. Plot that against other variables which may drive fluctuations in MQL’s, like website traffic, paid investment or frequency of events. This might help you determine whether overall web traffic is irrelevant, but paid investments are critical.

Don’t Mislead Your Audience 

Be consistent with how you present data. Once you start using graphs that show zero as the baseline, then all graphs that follow should be uniform to that standard. Don’t change your scale unless it’s pertinent to the data set, and then call it out. While it can be tempting to make that 3% increase look like 50%, it can come off as deceitful. 

If you (or your team) is pulling data from tools like Google Analytics or Hubspot, be sure you fully grasp the details of your data points (e.g. what’s included in the site conversion rate, how you’re categorizing a new user, what is the criteria for SQL versus MQL.) Having a better understanding of data will ultimately lead to better designs.  

SlideGenius is Your Presentation Expert 

Need help visualizing data?

We are the world’s premier PowerPoint presentation design agency. With over one million slides for +3,000 global clients under our belt, we’ve amassed a wealth of experience about creating winning presentations. 

Our team of presentation designers, writers and animators collaborate diligently to ensure every presentation is a successful sales tool. Let us help you inject new life into your presentations and raise your business towards new heights. Contact us today! 

Transitioning to a Virtual Work Environment

In recent years, the technology behind virtual conferencing has greatly advanced. Some of the world’s biggest companies have made it a norm to broadcast conferences seamlessly for the whole world to see. Take Apple, for instance. Millions seemingly pause their lives to tune into the company’s bold product reveals every year. 

These events are connections made on a global scale and will only improve along with the advancements in technology. 

In an office setting, virtual meetings and workspaces can be as easy as logging into your email.

Solutions are so robust that collaboration can take place at nearly any scale. 

As high-speed data becomes more widely accessible, setting up reliable online workspaces becomes easier. People no longer need to fully rely on enterprise-grade Wi-Fi systems to provide them with powerful connections. 

With the right tools and protocols, professionals can work seamlessly from anywhere.

Why Transition to Virtual Work Environments? 

There are several factors to consider when transitioning to virtual spaces. 

Uncontrollable Circumstances

Sometimes, creating a remote work environment is the only feasible option to keep business operations going. Travel issues, workforce availability or even unforeseen disasters can greatly hinder an organization’s ability to be physically present for an ordinary office setting. 

Online workspaces provide employees newfound agility by enabling them to work from where they’re most comfortable. Even when situations may seem dire, having a robust online system will allow a company to keep moving forward.  

Costs Need to Be Reduced

Running an office space can become very costly in the long run, especially for startups or downsizing companies. Applying virtual workspaces for staff to work remotely will ultimately save the company on rent costs. Alleviating this heavy burden allows companies to reallocate their resources to more valuable assets.  

Integration with Virtual Systems

As technology advances, it’s natural for growing companies to show interest in following the same path. New platforms and solutions are constantly emerging, boasting more effective methods of boosting productivity. The proposition making work easier is always an exciting offer to companies seeking to maximize the time and capabilities of their workforce.

Can Face-To-Face Meetings Be Replaced? 

Programs like Skype, Zoom and Slack allow seamless and protected collaboration from anywhere in the world. The capabilities of these platforms have enabled businesses newfound connectivity and productivity.

Team leaders can dutifully rally their sales team using just their laptop. Training sessions with oversees employees can be conducted seamlessly. Deals with new clients can even be closed without ever having to step into the same room.  

There are, however, still some aspects of face-to-face meetings that cannot be fully captured by these new virtual meeting environments.

Participants are more engaged in physical environments because of tangibility. Nonverbal cues are also more effective when meeting face-to-face. These aspects carry great weight for people who desire to experience more personal connections in their work environment.

Technology is greatly moving forward, but there are still some experiences that are near impossible to replicate. 

The Do’s and Don’ts of Virtual Meetings

Virtual meetings may not involve physical presence, but professionalism is still a must. When conducting an online meeting, whether with internal or external parties, it’s important to consider the following: 

Dos 

  • Display a dynamic, attention-grabbing presentation
  • Use multiple engagement technologies 
  • Come prepared 
  • Eliminate distractions 
  • Dress the part 

Don’ts 

  • Make overly long presentations
  • Engage for the sake of engaging 
  • Speak too fast or too slowly 

SlideGenius Is Your Presentation Expert 

Are you planning to hold your next big meeting online? 

From PowerPoint presentations to animated marketing videos, we create a variety of presentation materials that boost the communication capabilities of our clients.

We make it our mission to help companies drive better business. We have helped spark million-dollar growth for businesses around the world… our greatest measure of success.

Reach out now to get a quote free of charge.