For the 2nd Year In A Row, SlideGenius Inc. Appears on the Inc. 5000, Ranking No. 3357
Inc. magazine today revealed that SlideGenius is No. 3357 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. The list is a distinguished editorial award, a celebration of innovation, and a network of entrepreneurial leaders, of which SlideGenius is proud to be included on.
“We are honored to be recognized on the Inc. 5000 list for the second year in a row,” said SlideGenius CEO Rick Enrico. “This achievement could only be achieved through the dedication and hard work of our talented employees who bring a positive, growth mindset to work each day. We’re extremely proud of what we’ve accomplished on our journey and we’re excited about our future.”
2020 was a year of unprecedented change for all companies across the nation, but through it all SlideGenius has been happy to be able to continue growing, even increasing it’s workforce by 32% in the past year. And with a 106% 3-year growth rate, SlideGenius is primed for all the future holds.
“2020 was definitely a year that we won’t forget. It was also a year that we decided to take some big steps to prepare for our future, giving us the opportunity to take the chances that land us on a prestigious list like this, two years in a row.” – SlideGenius Vice President of Operations, Jeremy Sebastien
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.
About SlideGenius: Founded in 2012 by entrepreneur Rick Enrico, SlideGenius Inc. is among the world’s premier presentation design agencies. The company has focused on helping clients express the stories of their business through expert design. What started as a team of fewer than 10 people has grown into an international company with over 150 full-time employees. The ever-growing team has continuously improved and refined its skills in project management and presentation design to meet the unique needs of its clients. With offices in San Diego, New York City, London, and the Philippines, SlideGenius’ global team offers clients around-the-clock coverage for any of their presentation design needs. The company shows no signs of slowing down, as it has its sights set on establishing more international offices.
More about Inc. and the Inc. 5000
Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020. To qualify, companies must have been founded and generating revenue by March 31, 2017. They must be U.S.-based, privately held, for-profit, and independent–not subsidiaries or divisions of other companies–as of December 31, 2020. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2017 is $100,000; the minimum for 2020 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons.
About Inc. Media
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.
An often overlooked aspect in presentation design is the use of negative/white space. Anyone can admit to sitting through a presentation with slides filled to the brim with text or images.
Think back to the many slides you’ve seen that look more like pages of a book. No rhyme or reason behind the slide design. They are merely used as a repository of information that will be talked over during the presentation.
Slides like that come off as extremely cluttered and unintelligible. But more importantly, they are prime examples of why the proper use of negative space is so important.
What is Negative Space?
Negative space refers to areas that are devoid of any sort of design element.
While, by definition, the word “empty” may sound like it’s a bad thing, there’s purpose behind these spaces. Negative space is what literally defines and organizes the content featured on any given slide. Properly using negative space can greatly improve the visual impact of slides and further elevate the core message.
Creating Balance in Design
As mentioned earlier, a common mistake that many people make is to just fill slides to the brim with content. Just blocks of text or a mishmash of images thrown into a single slide.
Not only do these kinds of slides look visually sloppy, but they can also make things harder for audiences to understand what is being presented. Information overload is a very real concern that presenters should always consider. When there is just too much going on within a single slide, people will be left confused and unsure of what information they should be focusing on.
By applying the use of more negative space, it forces you to rethink and rebalance the content of your slides. When a slide looks too busy or loaded, consider trimming down the copy further or creating a new slide altogether to move information into.
This “less is more” approach gives you more breathing room to balance the content of your slides with its overall design. It will come down to a matter of what you are saying, not how much you have to say.
Guide the Eyes of Your Audience
If you find yourself staring at a crowded slide, remember this: When everything is being spoken loudly, nothing will be heard.
Negative space allows you to partition information and guide audiences to your desired message. There’s a greater sense of importance when content is singled out and given the space it needs to shine. When done right, negative space is a great tool for effectively developing a narrative within your presentation.
Imagine flipping from slide to slide in a quick pace with no speech to guide the presentation. By structuring content using negative space, audiences can identify key information from any given slide.
Negative space helps you establish a visual roadmap that guides audiences across your presentation. When audiences can keep track of what’s being talked about, it’s easier for presenters to effectively get their point across.
Despite being an “overused” term, minimalism remains a very effective design practice. From both design and copy standpoints, crafting a concise and minimalist presentation has greater potential to be memorable than one that seems to say too much.
The use of negative space is synonymous with minimalism because it provides structure and emphasis to the featured content. As naturally visual beings, humans are more likely to appreciate imagery that’s elegant and pleasing to look at.
While it is always tempting to pack slides with as much information as possible, taking a more measured approach is more effective in engaging people’s attention.