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10/20/30: Why the Rule Should Be Used in Presentations

Are you familiar with the 10/20/30 rule? It states that a presentation should have 10 slides, last no more than 20 minutes, and should not have a font sizes less than 30 pt. 

This rule was made due to the gradual decrease of people’s attention spans. Making presentations concise and straightforward will save time while still getting the core message across. 

Let us elaborate.

10 Slides 

It can be quite a challenge to comprehend more than 10 concepts during a meeting. 

The 10/20/30 rule suggests using 10 slides to discuss your core message. It details the following flow of topics for investor proposals and venture capitalist presentations:

  • Problem 
  • Your solution 
  • Business model 
  • Underlying magic/technology 
  • Marketing and sales 
  • Competition 
  • Team 
  • Projections and milestones 
  • Status and timeline 
  • Summary and call-to-action 

Remember these if you want to get your point across in a concise and straightforward way. Depending on the type of presentation you’re giving, you can tweak these to fit your purpose, but try to keep your slides to a 10 slide minimum, with a visible flow like the one above.

20 Minutes 

Ideally, a 10-slide presentation would only take 20 minutes to finish. Beyond that and you’ll start losing your audience’s attention. 

Keep your presentations short so you can address questions and other concerns at the end. 

30pt Font Size 

People usually use smaller font sizes to cram chunks of information into their slides. Doing so might distract your audience from listening to you. Being unfocused, your audience will not retain much information from your presentation. They may also question whether you are familiar with your own material.

Use a larger font and remove the unnecessary details. Remember, your presentation shouldn’t do the talking for you, but instead, be there to guide your audience. 

A straightforward presentation will assure the audience that you know the topic well enough to explain it in a way that they will understand, especially if they’re new to the concept. 

Use the 10/20/30 rule as a consistent baseline for your next presentation. Working within its boundaries will push you to craft a more refined presentation that focuses purely on the essentials, leaving out any distractions for your audience. It’s important to remember that people naturally have a limit to their attention span. This simple and effective rule is meant to guide you to creating a presentation that fits fully within the time people’s attention is at their peak. It’s at that point when your message is most effective.  

Custom Fonts? Add Them to Your PowerPoint Presentation!

Custom fonts evoke emotions, making them as essential tool for PowerPoint presentation . Some fonts may portray traditional aesthetics, others modern taste, and others give communicate grace and elegance. Brands strategically utilize fonts to help visually define their overall identity. Considering fonts can express a distinct “personality” it’s important to choose one that fits well with the brand and message you want to convey.

After all, who doesn’t want to stand out? When using a unique, distinctive font, the brand gains a more nuanced personality. It becomes part of the brand as a collective. 

Employing custom fonts can help revitalize your design. Standard fonts are fine, but experimenting with different font styles can unlock new aesthetics for your PowerPoint presentation. 

Looking for Custom Fonts 

You can find a ton of custom fonts online: 

Some custom fonts may cost money. Some may even be offer limited usage, so be careful and read the fine print before using your font of choice. 

After carefully selecting your font, you’ll have to install them on your computer. Go to Control Panel > Fonts, then drag-and-drop or copy-and-paste the fonts into the Fonts Manager. Make sure the files are unzipped before you do. 

Using Custom Fonts in PowerPoint 

When you use custom fonts, there’s a possibility that PowerPoint will replace them if you share the deck with others. 

There are two ways you can avoid this: 

Try embedding the font in the presentation. PowerPoint allows this as long as the font file type is TTF or OTF. All you have to do is to click File > Option > Save, and then check the box that says, “Embed fonts in this file.” 

Keep in mind that this will likely increase your file size, so choose “Embed only the character used in the presentation” if you need to be wary of your file size. 

Sharing the font file itself when you’re sending the deck to others provides you a means to make sure the deck can be viewed as you intend. PowerPoint will replace custom fonts with standards ones. Be careful and keep the file in an easy to find location for when you need to send it out.

Embedding Custom Fonts 

This is especially helpful when you want to share your PowerPoint via online hosting. Your audience may or may not have installed in their version of PowerPoint. But by taking this route, it can be ensured whatever font is used will appear on the audience’s end without worrying if the custom font has been installed. 

Companies with digital asset management platforms (DAMs) or learning management systems (LMS) often allow readers to view their content online. Broadcast Slide Show is a feature that lets you livestream your presentation to an online audience. 

Much like picking colors for your brand, fonts also play a huge role in representing who you are as an organization. The most important rule in picking a custom font is making sure that it’s legible, clear, and unique enough to remember. 

3 Ways to Livestream Your PowerPoint Presentation

Don’t let distance get in between you and your audience. Standing directly in front of your audience, presenting your PowerPoint may be what you. But circumstances change. With in-person interactions at a premium, are you forced to simply let your deck be viewed without you there to give the presentation?

Livesteaming your PowerPoint allows you to still be the face of your presentation. While many people may have figured out someway around this, the truth is their are many options. Most of are reasonably straightforward.

Several online platforms can bring your pitch out of the boardroom and into digital spaces. These enable you to reach a wider audience without having to sacrifice your personal presentation style. Now, without catching a plane or sitting in traffic on your way to a meeting, you can personally present to any audience no matter where they are.

Here are three ways you can livestream your next PowerPoint presentation.   

Broadcast Online from PowerPoint 

Microsoft offers a safe, reliable means crossing the barrier between you and your audience. Their website describes how you can broadcast your PowerPoint presentation online to remote audiences. Don’t worry if your software is outdated. This tutorial is applicable to PowerPoint 2013 and newer versions. 

First, find your presentation and open it up. In the File tab, you can start livestreaming your presentation through the Share button.  

Now click the Present Online button. A dialog box will generate a custom URL for your presentation. You can then copy the link to send directly to your audience.  

Once they’ve received the link, click Start Presentation. Viewers will then be able to see your presentation as you guide them through each slide in real time. 

This highlights how Presenter View will appear only on your screen. Your audience will see your slide show as you present it. 

Once you’re done, simply hit the End Online Presentation in the Present Online tab. 

This option is convenient when meeting in person is not possible. However, the slight downside is that some of your original deck’s features may be compromised. All transitions will automatically be set to “fade” from the audience’s view and the file size may be imposed on your upload. 

In this situation, a concise deck is more advisable for livestreaming to minimize the lag in your loading times. 

Use Office Mix  

Office Mix is a free downloadable add-on for Office 365 subscribers. It makes livestreaming presentations much easier.  

Office Mix retains more content such as audio, video, polls, and quizzes than PowerPoint alone. These features are helpful for presenters seeking to maximize audience engagement. using their deck. Consider reviewing each feature to see which will work best to your advantage.

In the Mix tab, you can see Quizzes Video Apps

The platform also features “live digital inking.” This is a more hands-on approach that enables you to guide the audience using video, audio, and illustrations. 

You can visit the official site of Office Mix for tutorials on how to navigate through its very useful features.  

Office Mix requires an internet connection to share your presentation. However, your audience will be able to review your slides well after you’ve concluded the presentation. 

Of course, different people will find different benefits. For example, a teacher can track their students’ progress outside the classroom. 

Mix seamlessly crosses the boundaries between the Microsoft Office programs. You can effectively gather audience data and feedback for a more in-depth analysis. 

Upload to Online Platforms 

This third option offers the least audience interactivity. But it may be the easiest to execute. 

If the previous options are unavailable, you can upload and design your presentation on deck hosting platforms such as SlideShare. 

Publishing your slides online will allow you to reach out to a wider audience. While you can configure the presentation to be viewed by selected viewers only, default settings keep your deck open for public viewing. Adding tags to your presentation makes it easier to search online, further enabling mass sharing. 

This technique combines the two previous methods. It’s limited in file size, but audiences will be able to view them at their own pace. These online platforms require compressing your presentations to a size that websites can handle. 

How Can You Prepare for the Unexpected?

Your deck plays a key role in the impact of your presentation. It’s important to have the means to share it when distance becomes a concern. There are many ways to make your presentation accessible. Try different options for a to ready for anything in any live streaming setting.

When you livestream your deck, several design elements may benefit from it. Because the presentation is being streamed from your source, you won’t need to worry about losing any of your custom fonts. That’s a common pain when people send their decks via email. Here are a few other assets that add value and enhance viewer experience: 

  • Interstitial Graphics: Controls broadcast flow and breaks it into segments 
  • Overlay Graphics: Media that plays over the main content  
  • Alert Overlays: Pulls live data from online sources and displays over the stream 

You may notice these things on streaming platforms like Twitch. Moving forward, you may want to learn these in and out. This is only more true since most decks are now shown online. These skills can give you a leg-up over other presenters and help you stand out as the better speaker.

Planning for the Future

Being able to present your deck in any setting will help you succeed more often. It will amplify your message and raise it above other decks your audience may see. Even worse is to be the person behind. As others are forced to live stream their decks more often, the advantage will be theirs. Do not wait to learn these skills.

Working from home continues to be the norm. It’s essential to utilize all the tools you have at your disposal. Livestreaming solutions have made it so much easier to deliver a smooth online presentation experience. Take these tips as unique chances to improve your skills for you next big presentation.

Have any other ideas? Is there one we missed? Let us know in the comments below! Maybe we can add it a future blog post. We always appreciate learning new things!