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Why the 10/20/30 Rule Should Be Used in Presentations

Are you familiar with the 10/20/30 rule? It states that a presentation should have 10 slides, last no more than 20 minutes, and should not have font sizes less than 30 pt. 

This rule was made due to the gradual decrease of people’s attention spans. Making presentations concise and straightforward will save time while still getting the core message across. 

Let us elaborate: 

10 Slides 

It can be quite a challenge to comprehend more than 10 concepts during a meeting. 

The 10/20/30 rule suggests that you use 10 slides to discuss your core message, and that you should focus on the following: 

  • Problem 
  • Your solution 
  • Business model 
  • Underlying magic/technology 
  • Marketing and sales 
  • Competition 
  • Team 
  • Projections and milestones 
  • Status and timeline 
  • Summary and call-to-action 

Remember these if you want to get your point across in a concise and straightforward way. Depending on the type of presentation you’re giving, you can tweak these to fit your purpose, but try to keep your slides to a 10 slide minimum, with a visible flow like the one above.

20 Minutes 

Ideally, a 10-slide presentation would only take 20 minutes to finish. Beyond that and you’ll start losing your audience’s attention. 

Keep your presentations short so you can address questions and other concerns at the end. 

30pt Font Size 

People usually use smaller font sizes to cram chunks of information into their slides. Doing so might have your audience confuse your presentation for a teleprompter. They wonder if you’re not familiar with the material.  

Use a larger font and remove the unnecessary details. Remember, your presentation shouldn’t do the talking for you, but instead, it’s there to guide your audience. 

A straightforward presentation will assure the audience that you know the topic well enough to explain it in a way that they will understand, especially if they’re new to the concept. 

Use the 10/20/30 rule as a consistent baseline for your next presentation. Working within its boundaries will push you to craft a more refined presentation that focuses purely on the essentials, leaving out any distractions for your audience. It’s important to remember that people naturally have a limit to their attention span. This simple and effective rule is meant to guide you to creating a presentation that fits fully within the time people’s attention is at their peak. It’s at that point when your message is most effective.  

Custom Fonts? Add Them to Your PowerPoint Presentation!

Fonts, like the other design elements in your presentation, evoke different emotions. Some may portray tradition, others modern, and there are those that give off an elegant vibe. 

Who doesn’t want to stand out? When you use a unique, distinctive font, it gives your brand personality. It becomes part of who you are as a collective. 

Have you ever tried sprucing up your design with custom fonts? Using standard fonts are fine, but experimenting with different font styles can unlock new design aesthetics for your PowerPoint presentation. 

Looking for Custom Fonts 

You can find a ton of custom fonts online: 

Some custom fonts may also cost money. Apart from that, some may even be limited when it comes to terms of usage, so be careful and read the fine print before using your font of choice. 

Before you can use them, however, you’ll have to install them on your computer. Go to Control Panel > Fonts, then drag and drop or copy and paste the fonts into the Fonts Manager. Make sure the files are unzipped before you do. 

Using Custom Fonts in PowerPoint 

When you use custom fonts, there’s a possibility that PowerPoint will replace them if you share the deck with others. 

There are two ways you can avoid this: 

Try embedding the font in the presentation. PowerPoint allows this as long as the font file type is TTF or OTF. All you have to do is to click File > Option > Save, and then check the box that says, “Embed fonts in this file.” 

Keep in mind that this will likely increase your file size, so choose “Embed only the character used in the presentation.” 

Another way is to share the font file itself when you’re sending the deck to others because PowerPoint will replace custom fonts with standards ones. 

Embedding Custom Fonts 

This is especially helpful when you want to share your PowerPoint via online hosting. Doing this ensures that whatever font you use, that your audience may or may not have installed in their version of PowerPoint, will appear on their end without them having to install the custom font. 

Companies with digital asset management platforms (DAMs) or learning management systems (LMS) often allows readers to view their content online. Broadcast Slide Show is also a feature that allows you livestream your presentation to an online audience. 

Much like picking colors for your brand, fonts also play a huge role in representing who you are as an organization. The most important rule in picking a custom font is making sure that it’s legible, clear, and unique enough to remember. 

3 Ways to Livestream Your PowerPoint Presentation

Don’t let distance get in between you and your audience. Through several online platforms, you can bring your pitch out of the boardroom and into digital spaces. These enable you to reach a wider audience without having to sacrifice your personal presentation style. 

Here are three ways you can livestream your next PowerPoint presentation.   

Broadcast Online from PowerPoint 

Microsoft describes how you can broadcast your PowerPoint presentation online to remote audiences. 

This tutorial is applicable to PowerPoint 2013 and newer versions. 

In the File tab, you can start livestreaming your presentation through the Share button.  

By clicking the Present Online button, a dialog box will generate a custom URL for your presentation. You can then copy the link to send directly to your audience.  

Once they’ve received the link, click Start Presentation. Viewers will then be able to see your presentation as you guide them through each slide in real time. 

This highlights how Presenter View will appear only on your screen. Your audience will see your slide show as you present it. 

Once you’re done, simply hit the End Online Presentation in the Present Online tab. 

While this option is highly convenient in situations when meeting in person is not possible, the slight downside to it is that some of your original deck’s features may be compromised. All transitions will automatically be set to “fade” from the audience’s view and the file size may be imposed on your upload. 

In this situation, a concise deck is more advisable for livestreaming to minimize the lag in your loading times. 

Use Office Mix  

Office Mix is a free downloadable add-on for Office 365 subscribers, and it makes livestreaming presentations much easier.  

Unlike streaming directly from PowerPoint, Office Mix retains more content such as audio, video, polls, and quizzes. Having such features available is helpful for presenters seeking to maximize audience engagement using their deck. For educators specifically, they can track their students’ progress outside the classroom. 

In the Mix tab, you can see Quizzes Video Apps

The platform also features “live digital inking.” This is a more hands-on approach that enables you to guide students using video, audio, and illustrations. 

You can visit the official site of Office Mix for tutorials on how to navigate through its very useful features.  

Office Mix requires an internet connection to share your presentation. However, your audience will be able to review your slides well after you’ve concluded the presentation. 

Because Mix seamlessly crosses the boundaries between the Microsoft Office programs, you can effectively gather audience data and feedback for a more in-depth analysis. 

Upload to Online Platforms 

This third option offers the least audience interactivity, but it may be the easiest to execute. 

If the previous options are unavailable, you can upload and design your presentation on deck hosting platforms such as SlideShare. 

Publishing your slides online will allow you to reach out to a wider audience. While you can configure the presentation to be viewed by selected viewers only, default settings keep your deck open for public viewing. Adding tags to your presentation makes it easier to search online, further enabling mass sharing. 

This technique combines the two previous methods. It’s limited in file size, but audiences will be able to view them at their own pace. These online platforms require compressing your presentations to a size that websites can handle. 

Your deck plays a key role in the impact of your presentation. It’s important to have the means to share it when distance becomes a concern. There are many ways to make your presentation accessible. Try different options for a versatile preparedness in any livestreaming situation.

When you livestream your presentation, several design elements benefit from it. Here are several assets that add production value and enhance viewer experience: 

  • Interstitial Graphics: Controls broadcast flow and breaks it into segments 
  • Overlay Graphics: Media that plays over the main content  
  • Alert Overlays: Pulls live data from online sources and displays over the stream 

You may notice these things on streaming platforms like Twitch, and moving forward, you might want to experiment with these, especially now that most presentations are done online. 

Given the current global situation, presenters are given more opportunities to be creative in the way they do online meetings. Livestreaming isn’t new, but for those who are used to presenting in person, this is something they might be interested in. So don’t hesitate, create.