Slidegenius, Inc.

Leave Design to the Professionals: Hiring Trained PowerPoint Designers

Graphic design is an often-misunderstood aspect when running a business. The uninitiated assume that designs, be it logos or marketing content, can be created easily and quickly. These are deadly assumptions to make considering the significant role graphic design plays in branding. Companies with rock solid offerings can risk floundering in competitive markets if their designs look cheap or unappealing. Graphic designers are highly skilled professionals capable of strengthening a brand’s image.   

In this article, we will focus on an overlooked aspect of branding: PowerPoint presentation design. Discover how the work of a professional PowerPoint designer can help reshape the way your business is perceived in the boardroom.

Designers Deliver Messages Visually 

PowerPoint design is more than simply creating aesthetically pleasing slides. Professional designers are experts of visual communication. They can take heaps of bland looking data, like monthly sales reports, financial projections, or survey results, and transform them into more visually engaging pieces of content. Their discerning eye for information helps them filter out anything that serves no value to the design and message of the presentation.  

Ever felt like your presentation has too much text? Often, it probably does. Text heavy slides are still one of the most common problem most people make when creating their own pitch presentation. Professional designers are keener on showing over telling. They effectively utilize visual design elements to convey messages with only a fraction of text. This decreases clutter on the slides, making it easier for audience to interpret what being presented.  

Controlling the Flow of Information 

When in the hands of someone with little to no design skills, it’s very common to see the slides looking haphazardly put together with no sense of flow. Overwhelming information muddies your intended message. What good would all that information be if your audience can’t even make sense of it? 

Presentation designers deliberately take control of the flow of information. From the colors, text composition, and pictures/graphics, every element serves the purpose of being more visually intuitive. It’s a matter of using these visual cues to draw the attention of someone’s eyes. They effectively put all these elements together to ensure that your audience keys into every piece of relevant information without feeling overwhelmed by it all.

Save Yourself the Headaches  

There’s plenty at play when creating an effective PowerPoint. Which template should you use? Should the presentation have animations? Which visuals, tables, and graphs best illustrate your points? Professional designers can answer all these questions for you with ease. Their experience allows them to know what styles and visual flair work for every kind of presentation. Their knowledge of the ins and outs of PowerPoint enable them to fully maximize the capabilities of the program.  

In times when you simply have too much work on your plate to handle creating another presentation, professional PowerPoint designers can bear that load. More so, their highly developed skills in the matter ensures a greater final product than what you could have accomplished on your own. Having designers handle creating your presentation gives you the extra time and energy to focus on areas that better fit your own expertise.  

We Are SlideGenius, Your Valuable Partner  

As a start-up presentation design company since 2012, we’ve experienced our fair share of work and productivity struggles. In fact, our full team is split between four different offices around the world. Meaning, we all work “remotely” from one another daily. These barriers have become normal for us, but we continuously adapt and overcome. What pulls us together is our shared passion for helping our clients succeed. From our artists, writers, web developers, animators, and project managers, we utilize our expertise in presentation design to spark invaluable growth.  

At SlideGenius, we are eager to be a valuable partner to all who needs our services during this challenging time. Contact us today for all your presentation needs! 

Working from Home: Getting Your Business Started from Anywhere

Even in the face of a global pandemic, lockdowns, and work pivots, businesses and entrepreneurs continue to find ways on how to succeed.  

We are facing a future that most of us did not expect when we entered 2020. COVID-19 has caused massive paradigm shifts in how we work and live our daily lives. With customer preferences and habits now changed, companies have had to adapt drastically. Numerous supermarkets and restaurants now offer delivery services, without any prior experience beforehand. Schools of all kinds have started offering more online classes just to make up for campus closures. 

If you’re working on starting a new business venture, developing a new idea, or simply trying to find ways to improve your marketing, don’t give up hope. While 2020 has kept us all on our toes, it also created new opportunities for growth.  

One of the biggest hurdles that companies have had to overcome is adopting a full work-from-home system. Many have embraced the flexibility of working from home, while others still prefer the routine and structure of office settings. Regardless, your ability to commit to your business goals remain.

Adjusting to such massive change is never easy, but as we have seen from others around the world, success is still achievable. In this article, we will tackle some of the best tips to remember about making the most out of working from home while pursuing your goals.

Be Mindful of Your Productivity  

Let’s not kid ourselves here, working from home comes with many distractions. The temptation to just boot up Netflix and watch a few (or many) episodes of your favorite show is easy to succumb to.  Therein lies the stigma towards those who work from home: relaxing while on company time. 

The truth about working from home is that it’s a true test of one’s work ethic. Remember to always be mindful of your team’s goals and deadlines. At the end of the day, you are beholden to yourself to make sure your they are being met. Where you do your work should not change that.  

Use being at home to the advantage of your productivity. To avoid distractions, create for yourself a “sacred” space in your home that is fully devoted for work. Whether it’s on your desk, couch, or kitchen table, it should be wherever you feel is your most ideal working environment. It’s where the switch in your head flips when you know it’s time to get down to work.  

Reach Beyond Your Duty 

COVID-19 has created a litany of problems, both known and unknown. No one is leaving their homes. Traveling is highly prohibited. Cleanliness protocols are at an all-time high. Take all these problems as a personal challenge to provide your company or value proposition with new and inventive solutions. It’s fully within your power to add more value to your vision and organization. 

While companies are looking to continue operations “like normal”, you can take the extra step by performing with greater effort than before. Try getting a head start on the goals you’ve slotted for tomorrow or next week. The flexibility of working from home allows you to fully maximize the time and effort you can put into your business each day. Brainstorm a few more ideas, write a few more emails, communicate a bit longer with teammates. This is your opportunity to come up with something big.

Take Advantage of Time  

Perhaps the danger of working at home is blurring the boundaries with work. You may feel the need to waste invest the hours you spent on the road to the virtual office.

Some people take pride in putting every available hour into their work. But the truth this behavior can lead to burnout, which hurts productivity and morale. This will create impediments to success, whether in the long- or short-term.

If you didn’t use to make time to get away from your desk in the office, it’s all the more reason to do so now. Take a bit of time each day to start a new workout program, or even spend more time connecting with loved ones. Spending time on things that bring you joy will help reduce stress levels, especially when pursuing your dream gets too overwhelming. This balance will be crucial in maintaining your ability to keep performing work at your very best.  

SlideGenius Helps You Reach Your Business Goals  

As a start-up design company since 2012, we’ve experienced our fair share of work and productivity struggles. We know the struggle so we know what it takes to succeed. Aside from gumption, that means having a professional designed pitch deck if you’re raising money, immaculate sales assets for bringing in new clients, or even a spot-on video that will help your potential customers or investor understand your value offer.

We are dedicated to helping our clients succeed by helping them tell their story better. From our artists, writers, web developers, animators, and project managers, we utilize our expertise in presentation design to spark invaluable growth for you. At SlideGenius, we are eager to be a valuable partner to all who need our services during this challenging time. Contact us today to get a free quote!