Slidegenius, Inc.

Emerging Strong During Recession

Economic hardships aren’t always a bad thing. Some businesses rise from the ashes and pivot their strategies to come out stronger. Some people become their own bosses, taking the leap to start their own companies. 

Recessions are not without opportunity. Risks may be higher and advantages fewer, but for the thought leaders and entrepreneurs who put in the hard work, success can still be found. 

Miracle Whip Emerges from Great Depression 

In the early 1900s, Richard Hellman introduced mayonnaise to the world. But not everyone found their product of the sandwich condiment to be economical.

During the Great Depression, however, people could no longer afford it because of the ingredients used to make them were expensive. Kraft’s sales were slipping.

Determined to succeed, Kraft took a new production approach. They developed an alternative to mayo using new emulsifying technology, creating Miracle Whip. By adapting an trying a new method, they were able to help keep the company alive during historic struggles.

Domino’s Pivots Towards Success Following 2008’s Economic Downturn

A similar thing happened to Domino’s pizza in 2009, when they announced they were making significant changes to their signature recipe. The new pizza was a massive success, driving up both sales and profits of the company.

Netflix used to be a DVD-by-mail service provider in the mid-2000s, but have you ever wondered how they’ve become the streaming powerhouse of the world? During the Great Recession, Netflix defied expectations and found the way to its subscribers’ hearts, attracting 3 million more by the end of 2009. Its stock price rose to 57%, and the rest, as they say, is history. 

The first-generation iPod hit the shelves in October 2001. Even though it cost $399, 600,000 people bought one by the end of 2002, and 2 million a year later. While it wasn’t manufactured because of the recession, it provided a cheaper alternative to stereos and going to concert.

With the Recession Comes Reinvention 

Lockdowns, canceled events, panic-buying—these are just several setbacks caused by the coronavirus. Apart from the health risks posed by the pandemic, however, a global recession is in the midst. 

It’s a domino effect—a pandemic causes lockdowns, which affects businesses in terms of laying off employees and losing customers. 

This decade is comparable to the Roaring Twenties, where big businesses will be disrupted and some will eventually collapse, which will create opportunities for small businesses. 

Do you want fool-proof solutions to surviving a recession

  • Find opportunities in the root of the recession and company disruptions. 
  • Present an alternative. 
  • Get profitable quickly. 
  • Grow with in-house cash. 

You have to remember, however, that these are achievable if you have a sound mind and if you’re bringing you A-game even if you’re at home.

Leading Your Company Through Dark Times 

Your leadership will go through trial by fire as you face daily challenges in the system during quarantine.  

Aptly called the “Black Swan of 2020,” businesses will only survive if they act quickly and decisively.  

You might be asking, “How is that possible when there’s so much uncertainty revolving around this global threat?” 

Well, right now, it’s only the strongest who will prevail, but those most adaptable to change. 

Here are things you can do as a leader to navigate through this crisis and emerge stronger than the competition: 

  • Communicate brutal facts to your team while having confidence that you will get through it together. 
  • Allow your people to voice their fears as the crisis persists. 
  • Get ready for chaos. 
  • Envision the future. 

At SlideGenius, we want to help you get back up on your feet. Other companies may be on pause right now, but not us. We’re still here to lend a hand to those who want to get their message out there. 

Contact us today and let’s talk about what we can do to help.

Business Success in Lockdown with Good Mental Health

The lockdown has been a great challenge for us all. It has created immense feelings of uncertainty, personally as well as professionally.  

As COIVD-19 disrupts the economy, you may wonder if success is even possible. The market feels increasingly frightening. Yet opportunities to succeed and grow have not disappeared. 

Consider this a call to bring your “A-game”, to purse your professional (or personal) dreams. Success often means being the first person to move forward when others step back. That time is now.

Succeeding in Economic Hardship

Take the history of shipping giant, FedEx. During the 1970’s recession, they worked harder and smarter to persevere. The company strived tirelessly to ship packages despite rising oil prices. 

Risking bankruptcy for two years, they burned through $84 million in capital. However, the company’s overnight delivery guarantee kept them afloat. The effort put in by FedEx eventually paid off in full. Invaluable customer goodwill resulted in nearly $40 million in profits by 1980.  

When faced with an insurmountable crisis, hard work and mental fortitude shine through. This opportunity is now yours. What can you do to succeed?

Lockdown Success Secrets

Right now, the things you can’t control seem overwhelming. However, it is not time to give up on your aspirations just yet.

Here are several mental health tips to help you overcome the challenge of being in lockdown.

Mental Health Starts with a Quarantine Ritual  

One of the immediate benefits to working form home is having more flexibility with your time. Hours normally spent on your daily commutes are now freed up for new practices. After all, a healthy mind drives a successful business person.  

The right routine can be beneficial to your business pursuits. Exercise, meditate, read, or even connect more with loved ones. Whatever you decide on, be mindful of integrating it as part of your daily routine.  

Fresh activities you enjoy enrich your overall mental health during lockdown. Isolation can quickly lead to bouts of anxiety. Don’t look at the lockdown as being “stuck” or “trapped inside.” See it as a chance to focus more on yourself and the things that truly bring you joy. Especially if you’ve been feeling like work has been consuming your daily life.

This is your time to balance out the scales.

Lockdown can harm your mental health, but there are steps you can take.

Call Telehealth Operators 

You are not alone in this situation. Online therapy, or telemental health, can help improve lockdown productivity. This practice involves trained mental health professionals providing counselling over the internet using email, video chat or phone. 

Despite social distancing, this enables access to valuable care without leaving your home. These services are essential as we seek to overcome anxiety and pursue our business goals. Professionals have bolstered their efforts to help you navigate your day to day.  

There things we can do on our own to manage mental health. But it always helps to get some additional professional assistance. If you are seriously about turning this crisis into an opportunity, you will need help.

Business Will Continue, Who Will Lead?  

At SlideGenius, we know your struggle. Our start-up began in 2012, in the wake of the Great Recession. Growing into world’s leading design agency hasn’t always been easy. We’ve been met with our fair share of struggles. But we’ve also used our design skills to help people overcome their own.

Fortunately, it’s that perseverance that has helped us to grow. Now it’s your turn to succeed.

The world will continue to need business leaders. This is your chance to move forward while everyone else moves back. A professional design presentation is what will set you apart from everyone else.

Contact us today for to find out how we can help! 

Success During Coronavirus: How Businesses Are Coming Out on Top

Our health and economy have been greatly affected by Coronavirus. Though the news may make us feel differently, the world hasn’t come to a standstill yet. 

Though many businesses are struggling, others are thriving. How are they thriving? The trick seems to be the same always.

Take a moment, look at the market, and figure out what you have to offer. Sometimes, the difference is as simple as just appearing more prepared for the circumstances than your competitor.

Here are several companies allocating their resources to help medical workers and families at home during the Coronavirus outbreak. 

World-Renowned Companies Respond to Pandemic Demands 

Major car makers Ford, GM, and Tesla are alleviating the shortage amid the pandemic by making ventilators and other vital equipment for the medical community. 

The world’s biggest fashion brands and institutions are contributing to the battle against the coronavirus in big ways as well. Balenciaga, Gucci, and Yves Saint Laurent, to name a few, are manufacturing face masks and medical overalls as well as providing financial donations to support COVID-19 research.

Turn the challenges of Coronavirus to your advantage. SlideGenius can help.

The Body Shop, while its shops are closed for the meantime, are dropping off care packages to local hospitals, shelters, and senior citizens communities in North America and in the UK. 

Small Businesses Lend a Helping Hand During COVID-19

Local businesses, in Utah, for example, are also doing what they can to help people cope with the negative side effects of the pandemic. Five Wives Vodka is making hand sanitizers and donating profits to the Food and Beverage industry. 

These may be temporary solutions, but the payoff would probably be significant in the long run. 

Fundraising During the Pandemic 

Crisis often presents its own opportunity. Having the right solution for the market’s needs can still lead to success. Olive, an automation tool for healthcare administration, has raised $51 million so far. 

Fundraising for products such as eBikes, indoor farms, and portable power on Indiegogo have long surpassed their goals in a matter of minutes. 

Stories of financial distress are common, but there are still opportunities. That’s what makes having a well-designed investor deck that stands out is more important than ever.

Ideas, products, services, are all still getting funded. You just need to Plenty of people are still looking to the future, investing now while other people are stepping back. Don’t think it’s too late to make your plans happen. Just make sure you’re creating a business plan that reflects the needs of the future, not the past.

Mental Health Check 

Apart from a healthy body, you’ll need a healthy mind during these times.

SlideGenius can help you build your  path to success even during the Coronavirus.

Here are several ways to keep your mental health in check during quarantine: 

  • Stay close to your normal routine; or 
  • Start a new quarantine ritual 
  • Talk to a health professional via telehealth if your anxiety becomes unmanageable 
  • Stop over-researching about the pandemic 

You may be bringing work home with you, but it’s still important to maintain a healthy work-life balance. Otherwise, you’d be putting yourself at risk of burnout. Yes, even when you’re working from home

When you were going to work, there was a clear distinction of your work and personal life. Now that you’re working from home you can end up working more hours than you’re supposed to. 

Those who feel the lack of control over their schedules are at most risk of burning out. 

SlideGenius Helps Move Your Business Forward

Things are hard but they’re not hopeless. If you are trying to get your business off the ground or trying to grow your sales when times are tough, SlideGenius can help.

At SlideGenius, we have built our business helping people in your position. We can help you to catch the eye of potential investors by creating a more dynamic presentation or by creating sales assets that communicate your value in an engaging way.

Don’t give up just because the world feels challenging. Reach out to get a free quote and start growing your business.