Slidegenius, Inc.

Five Scenarios that Call for Outsourced Graphic Design

Outsourcing is a polarizing topic.

Some companies are staunchly against it, while others readily delegate work to partners and independent contractors alike.

For skilled tasks like graphic design, outsourcing is almost inevitable.

In these cases, it’s best to embrace the benefits of outsourcing, no matter your stance.

Outsourcing Is Trending

It might surprise you to learn that more companies are outsourcing graphic design work than ever before—and not necessarily under the duress of a heavy workload.

Choosing to outsource graphic design has some great benefits. Plus, it’s easier than ever thanks to the gig economy.

In the age of remote work and side hustles, finding a qualified graphic designer (or team of designers) for an affordable price takes minutes.

You might hop on a freelancer bidding website, contact a friend of a friend, or search the web for a trustworthy partner. Thankfully, there are few-to-no barriers to outsourcing, which has made it a viable solution for many companies in managing their workflow.

The Top Reasons Companies Outsource

Why outsource?

Every company has its own reasons, and different situations call for different solutions. To understand why outsourced graphic design is such a booming trend, take a look at some of the top survey answers from major companies:

  • 59% – Reduce/control costs
  • 57% – Focus on core functions
  • 47% – Solve capacity issues
  • 31% – Improve services
  • 28% – Gain access to expert talent and knowledge
  • 17% – Manage the business environment
  • 17% – Accelerate organizational transformation

From the numbers, outsourcing is often the function of cost control and task delegation.

Companies need a way to get quality collateral fast, without hampering their already-busy production teams. These are all valid reasons for seeking outsourced graphic design help, but it’s important to recognize the many other situations that might call for a helping hand.

Recognize Outsourcing Opportunities

It’s not always easy to recognize outsourcing as a solution. Here are some of the most common scenarios companies run up against and why outsourcing graphic design is the most viable solution.

Scenario 1: You need to cut costs

There’s a misconception that outsourcing is more expensive than in-house graphic design.

This simply isn’t true in most situations.

Consider the cost of a full-time salary and benefits packages, versus the cost of delegating a set number of hours out to someone. On average, a graphic designer pulls in around $45,000 per year.

That’s a major expense and you have every right to balk at the cost.

An outsourced specialist ultimately costs less than an in-house employee and will likely accomplish more in less time, instilling more total value in your cost per project.

Scenario 2: You’re growing and your internal design team is overwhelmed

Working at-scale is hard when you’re growing.

You might have more work than four graphic designers can handle, but not enough to justify bringing on a fifth person—it’s workflow purgatory!

Outsourcing graphic design as an intermediary measure allows you to function at-scale, without straining your operations to prematurely accommodate more staff.

With outsourcing, designers are there when you need it and gone when you don’t:

Download the full diagram here.

As the diagram above shows, if you ever experience #1 or #3, you should consider outsourcing graphic design to a trusted partner.

It’s the ultimate in flexibility.

Scenario 3: You’ve hired your first dedicated marketing person

A dedicated marketing manager is the first step to a robust marketing team—but they’re still only one person.

No matter how talented they are, they don’t have time to create and coordinate collateral. Let them focus on the administrative tasks crucial to campaign execution. Being able to focus on tact and strategy is what ultimately lifts your campaigns to success.

Leave content and collateral creation to a specialist.

Scenario 4: Your internal design team is getting burned out

Repetition is a precursor to burnout. If your in-house team works on the same projects over and over again with little deviation, they will stagnate and fizzle.

Outsourcing these repetitive and monotonous graphic design tasks is a win-win for everyone.

Your in-house team gets diversity and exposure to new projects. An outsourced specialist, on the other hand, gets consistent work they understand and can plan for.

Scenario 5: Your internal marketing team needs specialized support

Once in awhile, there’s a project above the pay grade of your in-house team (we see this a lot when it comes to incorporating presentation animation).

Instead of turning the project away, consider outsourcing.

It’s easy to meet the demands of the project when you have an entire world of skilled professionals to pick from. They’re able to help you deliver a quality result, without serving in a full-time capacity.

Like this post? Check out our “How to Effectively Support Busy Graphic Design Teams” guide:

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Conclusion

No matter your feelings about outsourcing work, it’s important to recognize the benefits associated with it.

Every business is likely to encounter a situation in which outsourcing is the answer. When they do, having the wherewithal to turn to a outsourced designer can be the difference between success and hardship.

Keep an eye out for opportunities to improve capacity, cut costs, and control workflow by outsourcing graphic designers.

Capitalizing on these opportunities and utilizing an outsourced graphic design solution will put your business in a position to keep moving forward, full steam ahead with marketing and branding goals.

Ready to start your journey to presentation perfection? Schedule a free presentation consultation now.

Going Above & Beyond: Three Biotech & Pharmaceutical Presentations to Emulate

These days, to stand out in the pharmaceutical or biotechnology industries, companies need to drive meaningful activity at every stage of the buyer’s journey—from creating awareness to validating their expertise to closing those highly-coveted prospects.

It’s not hard to understand why. After all, pharmaceutical and biotechnology firms operate within mammoth industries ($188 billion and $112 billion, respectively).

Standing out, therefore, is a must.

In addition to other marketing efforts, like harnessing content marketing, which drives both awareness and expertise, pharma and biotech companies need to make sure their marketing and sales presentations are doing everything they can to help educate and close prospects.

So what does this caliber of presentation look like?

In this article, we will take a look at what makes a good presentation in the bio and pharma space. 

How We Did It

We sat down with our accomplished team of SlideGeniuses to discuss the sector in detail.

We had them answer the following questions for three of our customers (Johnson & Johnson, Astellas Pharma, and Pfizer) that operate in the vertical:

  1. What were the client’s goals for the presentation? 
  2. Are there any recurring issues that presentations have in the biotech and pharma industries?
  3. How did the presentation design strategy help accomplish these goals?

Recurring Issues with Biotech & Pharma Presentations

1) Visuals Aren’t Enticing

The Pharmaceuticals sector has always had issues with having stale graphics and data within their presentations.

2) Poor Data Visualization

Data is generally very scientific and is hard to understand unless presented in a digestible way.

3) Inconsistent Branding

Typically, companies in the space don’t have a well-established brand or style. In large markets like biotech and pharmaceuticals, companies have a hard time standing out.

BRAND #1: JOHNSON & JOHNSON

Johnson & Johnson’s goals for the presentation:

Their audience was made up of businessmen and women eager to learn what is on the horizon for the company. Johnson & Johnson created this deck to provide an overview of the company, what they stand for, what products they create, financials, and who are some of the minds within the company. They wanted the audience to understand the core of the business.

Original presentation’s main issue: visuals weren’t enticing enough.

The Final Product:

How did our design enhancements help accomplish Johnson & Johnson’s goals?

Johnson & Johnson wanted to inject their brand into their presentation to stray away from the typical, dull PowerPoints we see in that sector. 

With that in mind, our goal was to keep their classic red and white colors and pair that with a modern yet minimalist design to engage with the audience in a meaningful way.

For their credo slide, we showcased pictures that tell a story of Johnson & Johnson’s mission. 

It was important to showcase the many areas of the healthcare sector that the company touches and this slide helps the audience understand that by provoking an emotional response through imagery.

BRAND #2: ASTELLAS PHARMA

Astellas’ goals for the presentation:

Astellas was concerned that their message got lost with poor use of graphics and monotonous data. They had an important engagement with potential investors in their audience, so it was key to enhance their messaging through graphic design.

Original presentation’s main issue: Poor data visualization.

The Final Product:

How did our design enhancements help accomplish Astella’s goals?

Our strategy for this project was to take Astellas’ strong brand colors and create a bold impactful presentation that will help drive their message home. Astellas wanted us to highlight their company, products, and sectors they service in a way the audience would understand.

In the product introduction slide, we showcased a few of their products that were new to the market. The goal was to highlight these with meaningful imagery and short descriptions to educate the audience of Astellas’ current projects.

For the “therapeutics” slide, we used iconography to help showcase the different fields of expertise Astellas’ is concentrated in.

BRAND #3: Pfizer

Pfizer’s goals for the presentation:

Pfizer’s audience was comprised of scientists and researchers. They wanted the audience to have up-to-date information with new products, road maps, and financials.

Original presentation’s main issue: Inconsistent branding.

The Final Product:

How did our design enhancements help accomplish Pfizer’s goals?

Going into this project, the client and SlideGenius agreed that visuals were needed to drive the narrative. Knowing that we incorporated stunning imagery, that drove home the message of each PowerPoint slide.

For example, for corporate responsibility, they wanted to showcase their involvement in healthcare with a strong visual that emphasized the message. 

Under “leadership”, we highlighted top team members of the organization to showcase expertise in each sector. We wanted to show the audience the full breadth of their services within healthcare.

Why Your SaaS Sales Presentations Aren’t Helping Your Sales Team

Cloud-based computing and data management is becoming the global standard for corporations. SaaS providers are leading the charge in developing the infrastructure for this digital-centric future. 

The SaaS market is one of the tech industry’s fastest booming sectors, with new players rising left and right. 

SaaS providers carry all the pressure to stand out against their competition and land key partnerships. This means having an impressive sales presentation is absolutely critical for pushing a company to success.  

At SlideGenius, we specialize in creating impactful sales pitches using PowerPoint. We are experts in utilizing the power of creative visual storytelling. 

The unlimited potential within PowerPoint enables us to consistently create fresh and exciting sales presentations and help businesses from all industries achieve success. 

Our team of presentation designers is fully trained to ensure that every slide is treated with masterful design that’s engaging and intuitive. From the introductory slides to closing remarks, we guarantee any audience to be hooked on your presentation.  

While platforms, formats and audiences may be different from pitch to pitch, it’s essential to remember these to guide the direction of every presentation.

Deliver a Refined Core Message

It’s important to understand the mindset of c-level clientele in the boardroom. They carry all the power in the company but have very little time on their hands. When information is not straight-to-the-point, it’s a waste of their precious time. Getting them into the boardroom takes work. Be sure your presentation is capable of fully capitalizing on the time you have to make a strong impression.  

Whether your product is tailored for enterprise resource planning (ERP), customer relationship management (CRM), human resource management (HRM) or supply chain management (SRM), your core message should stand out clearly. Don’t hesitate to put the spotlight on the value your SaaS platform provides. This lets you establish expertise early on in your presentation.  

Use your core message as the guiding anchor of your presentation. It should be what you always go back to when fine-tuning your content.

The moment a slide deviates from your core message, you run the risk of losing your audience. Refine your presentation to a point where every slide feels relevant to the story you’re telling throughout the presentation.

Visualize Data  

Executives are big on data, but they will not waste time personally sifting through the raw numbers. Your job is to showcase all relevant data in ways that make understanding quick and easy. 

We’ve all seen the slides that look like raw financial statements pasted onscreen. This is a common mistake that’s absolutely unacceptable. Not only are those slides unappealing to look at, they come across as lazy. It takes a bit of graphic design expertise to accomplish, but infographics are great for presenting relevant pieces of data in engaging ways. Even when the information is seemingly uninteresting, unique graphics can really improve its reception.  

Practice, Practice, Practice  

Want to deliver a better presentation? The secret is simple… rehearse before stepping into the boardroom. Presenting to executives is always a high-stakes affair. Considering the power their decisions hold, you cannot simply rely on “winging it” to carry yourself to success. Executives are in their position because they know all the skills necessary to take control of any boardroom. Those who just “wing it” stick out like a sore thumb and only do more harm to their business than good.  

Practicing your presentation beforehand breeds confidence. Enough practice will help put you in the right state of mind to deliver an effective presentation. The more you rehearse, the more you improve. Whether it’s in your delivery or the content itself, rehearsals put you face-to-face with the imperfections that would have been unnoticeable if you had simply improvised on the day of the meeting.   

SlideGenius Creates Presentations for You    

From PowerPoint presentations to animated marketing videos, we craft brilliant pitch materials capable of generating invaluable results.

Let us unlock the power of your next SaaS sales presentation. We’ve proudly helped our clients raise hundreds of millions of dollars for their businesses. We look forward to doing the same for you!

Contact us today!