Slidegenius, Inc.

The Three I’s of a Powerful Sales Pitch

Sales pitches happen everywhere from boardroom meetings and YouTube ads to elevator small talk.

Whether you’re selling an up-and-coming tech firm to big-shot investors or marketing a new selection of craft beers, the goal of sales pitches is always to get audiences to buy into the information you give them.

These pitches, big and small, are the backbones of developing a successful business. Your sales capabilities will need to be at their absolute best if you want to achieve success.

At SlideGenius, we’ve spent years perfecting the art of delivering successful sales pitches using PowerPoint. We believe in the power of visual storytelling and its unlimited potential as a sales method to help businesses grow. Every member of our presentation design team is a master of all things PowerPoint and ensures that each deck is creative, engaging and highly impactful.

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From introductory slides to closing remarks, we treat every slide with expert design and unmatched creativity.

While platforms, formats and audiences may be different from pitch to pitch, it’s essential to remember these three things to guide the direction of every presentation.

Interest

You need to attract the attention of audiences before any kind of sale can be made. Boardrooms provide an environment that forces attention on you, but that does not guarantee that audiences are fully invested in what you’re about to present. That’s why it’s crucial to start with an intriguing hook to introduce every sales pitch. Use a powerful image to draw attention and couple it with either a thought-provoking question or a bold declaration.

This initial phase will set the tone for the rest of the presentation. A good hook will make your audience hang on to every word you say. Drawing attention early on will make the delivering the pitch easier because your audience will be receptive to what you have to say.

Involvement

The best pitches are more like two-way streets. It’s important to actively engage with your audience throughout presentations. This tactic will relieve some tension off your shoulders while creating a more personal atmosphere to the pitch. These personal touches are what audiences crave when they’re being sold. It’s all too common for sales pitches to come off as cold and impersonal. These connections will be what your audience takes away once the pitch is over.

Visuals play a greater part here than you might realize. By looking at it from an informative or subliminal standpoint, images naturally pique the interest of viewers. You could be telling an audience your latest solution will change the way they live their daily lives to no effect. By pairing those statements with effective imagery, audiences instinctively piece together a clear understanding of how such a thing is possible.

Influence

Consider the pain points of your audiences and how your solution or products can make those go away. Knowing what’s in demand will make it easier for you to determine what and how you will supply.

Be clear with your audience about what you’re asking from them. This will push them to take action, whether it’s to start the purchase process or simply exchange contact information to keep communication lines open. As the presenter, you have the position to direct your audience to where you want them to go, taking with them all the information you have just presented.

SlideGenius Creates Presentations for You   

From PowerPoint presentations to animated marketing videos, we specialize in professionally crafting pitch materials for businesses to generate positive results. Our team of presentation designers, writers and animators are what make our work so popular.

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What’s the secret? From our experience making over 1,000,000 slides for over 3,000 global clients, we know what it takes to create jaw-dropping presentations. The refined and tested design skills provide exciting and unique presentations that meet the world-class standards of our partners.

The improved visual communication we enable has helped our clients raise hundreds of millions of dollars for their businesses. Let us do the same for you! The growth of our clients is our greatest measure of success.

Together, let’s grow your company further using the endless potential of PowerPoint. Reach out now to get a quote free of charge!

What Your Investor Deck Needs (But Doesn’t Have)

Your pitch deck tells your story to investors.

But like any story, it can be told poorly.

Many people struggle with choosing what information to lead with, but selecting the right points will captivate your audience throughout your presentation.

At SlideGenius, we help people develop and design pitch decks that stand out.

Over the years, we have discovered two things that that most people overlook when planning their overall content.

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To make sure your story gets proper introduction, here are two things that will instantly create relevancy and credibility when standing in front of investors:

Establish the Presentation’s Main Character

Every story needs a main character. Many presenters make the mistake of believing it’s them. In fact, the main character should be the demographic most affected by your efforts—the person most likely to buy your product or living in your service area.

Once they have a clear picture of the end-user, when you introduce your product or service, the usefulness will become apparent. This relevancy will help the investor imagine your success very plainly.

Market Data Sets the Scene for Your Investor’s Presentation

Market data is often saved for the end of a pitch. People draw upon this information like it reinforces everything they have said to this point.

The market is the setting for your story. Everything takes place there. Have you ever heard of a good story that waits until the final act to tell you where it takes place?

Leading with market data early in your presentation communicates fertile ground for investing.

It states the opportunity in a very broad sense so that you may put a finer point on it with what you are offering. It says, “Here is what everyone else is doing and how I am using this knowledge to my advantage…” rather than, “Here’s what I am doing. Many people are doing something different and being met with plenty of success.” After all, you want the attention to sharply focused on you, not inviting the audience to look around before you ask them to invest.

Don’t Hide What Everyone Already Knows

“What about when the market is poor?” you might ask. This is an even better reason to share early. Often when the vertical market is not considered a selling point, it doesn’t make the presentation at all. The result is an elephant in the room. The second you leave your audience to think over your proposition, their market concerns will creep in and undermine all your hard work.

Leading with market data, particularly if it’s less than ideal, allows you to tell your investors how you’re prepared to thrive in that market.

It says you are aware of the circumstances and are still confidently moving forward. It also serves to move on from the topic rather than allowing the audience to ruminate upon it.

It even attaches a narrative that stems from it so when they think, “sales in this industry are down…” their recollection draws them into what makes you so confident, rather than allowing the train of thought to die there.

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That confidence will ultimately make it easier for them to invest.

Does Your Presentation Have Everything?

What else does your presentation need? The right story is only the beginning. Dynamic visuals professionally designed can make anything captivating. Whereas slide after slide of well-intended but misguided attempts can make your presentation seem more like amateur hour.

At SlideGenius, we ensure that every aspect of your investor presentation is pristine and ready to go. We’ve helped more than 3,000 clients create presentations for investors, sales meetings and internal projects. We help you tell your story better.

Reach out and get in touch with one of our friendly representatives to get your presentation started today.