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Crafting a Presentation that Ends with a Bang

It’s almost time for a new year, for a new beginning. Looking back, you see how well you did and where you need to improve. From an optimistic viewpoint, a great year-ender is appreciating deeds and being inspired to make the next one better.

A year well-ended can be a great drive to improve. It can be the cornerstone of a pleasant beginning. The charisma of great things has the power to move. Spectacular presentation endings—especially ones that strike a chord in the heart—can inspire people to do generous acts.

Crafting a Presentation: Marching band

Where to Begin Your Presentation

Although, yes, it’s the season for holiday gimmicks such as festive shows and productions, many presenters will tell you that one doesn’t simply chorus his way to winning an investment or donation.

Curation is necessary when crafting a pitch. Relevant and influential data are what you need when choosing the right content for your pitch.

Even crafting PowerPoint Presentations have dos and don’ts. Let the 4-by-5 rule guide you in using words sparingly and curating only the essentials for your pitch.

Visuals can also be charming additions to a presentation. Not only are they entertaining, but they are also powerful storytellers.

Your choice of presentation content must, at all times, not only be largely influenced by the interests and preferences of the audience; but also primarily benefits your cause or proposition.

A polished PowerPoint Presentation takes one far but presenting them confidently will get one further.

Your confidence level should always rule your audiences. They may not know how prepared you are with your presentation but they can easily pick up that you are poised enough to show them you are.

Take command of your pitch. Know where the good stuff should fall and make sure you strut them when there’s a chance.

Crafting a Presentation: Exit

How to Get There

The content that comes before a conclusion plays crucial roles in supporting a proposition.

Other parts of a pitch add depth to a presentation ending, and vice versa. How well you build your presentation to your audience has a great effect on whether the ending makes it or breaks it.

Interesting opening remarks and clear introductions help set a good first impression for audiences. Data that are laid out and presented in an organized manner will highlight your first objective: to be remembered.

Before you reach the end of your presentation, make sure that attention is developed and maintained from start to finish.

Lastly, create a strategy on how you project a smooth transition when it’s time for an epic ending. Make way for the remarkable close.

As Brian Tracy advices, pick up your tempo as you approach the end. Add some energy on your voice and fire up your expressions when referring to highlights and interesting details.

Crafting a Presentation: Wizard

Call to Action

From delivering up to 5,000 seminars to more than 5 million people in different countries, in his own video presentation, Brian Tracy shares four awe-inspiring ways to end pitches.

The renowned speaker said that “A call to action is the best way to wrap up your talk with strength and power.”

Not only does it vividly imply that there’s an option for the audience to take steps but it also signals that, based on your justification, there is a need for action.

There are many ways to end with a call to action when giving a pitch. Knowing which ones effectively influence audiences, instead of abruptly asking, is the way to go.

The call to action often comes in the first or the final part of a presentation.

In a challenging close, audiences were asked to recall the presentation and were also asked to apply what they have learned just to see if it works for them. Challenging the audience triggers curiosity on whether they can do something or not.

Feed that curiosity when you get the chance. It is one of the hardest things to resist.

Crafting a Presentation: Fireworks display

Quick Summary

Summarizing after pitching is a common way to signal an audience that a presentation will be over soon.

Again, why are you agreeable? Remind them of your key points. Summarized presentations make it easier to internalize the thoughts in a presentation.

With a bookend close, you refer back to the earlier parts of your presentation to show that you have arrived at the same final point where you began. A title close similarly does the same technique except that the title conveys the main message.

When there’s a pile of slides to remember, it’s hard to make an impact on an audience. These types of closes are ideal when points-to-remember require a list.

Crafting a Presentation: Once upon a time

Closing Story

“Tale as old as time, true as they can be.”

Not all stories are real, but the point is, those that have morals are true enough to guide people with the ups and downs of life.

One would prefer to spend five minutes hearing a short but meaningful story than another load of data. Stories serve as breathing room for audiences, especially when the presentation is quite technical.

Also, stories can be charismatic enough to improve the way an audience perceives. Relating with audiences gives you more power to convince and to convert.

Crafting a Presentation: Closing story

Inspirational Excerpt

Brian Tracy believes that hope is the great religion of mankind.

Sometimes, audiences, especially the anxious ones, are just an inspiration away. Some may see trusting you as a risk, but let inspiration pull them up and lead them to their first step of action.

A feel of familiarity takes out anxiety among audiences. Sharing thoughts or insights they can relate to eases out tension between them and the unfamiliar person onstage, you.

No matter what age, inspirational excerpts help when your audience need a little soothing. Quotations from books or songs are some of the most popularly used. They have a nostalgic characteristic that people can relate to apart from the timeless morals they share.

Or, you can use a third party close. Here, a quotation is used as a premise to frame the whole presentation and at the same time, to wrap it up.

Conclusion

Audiences base decisions on how a proposition is presented.

Do you manage content and take audience presence seriously? It’s necessary to know which data fits the puzzle, making sure that they count.

Presentation maneuvers have the power to kick start the pounding of your audience’s hearts. Preparing for the arrival of a great presentation ender has a great impact on the next steps that your audience will take after the presentation.

Lastly, be compelling when you say they need to act yet observe genuineness when you bid them well, especially on their new year. Let a pleasant final impression be the last thing they remember from you before the year ends.

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Resources:

Tracy, Brian. “4 Ways to End a Speech With a Bang.” YouTube. July 14, 2015. www.youtube.com/watch?v=EucZKuqaVEE&feature=youtu.be.

Jeff, Peter. “10 Ways to End Your Speech With a Bang.” Six Minutes. October 12, 2009. www.sixminutes.dlugan.com/10-ways-to-end-your-speech

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3 Ways to Play and Present Your Own PowerPoint on TV

There are multiple mediums to show your PowerPoint presentation in. The program’s accessibility allows you to display your deck from your laptop to the Web, on mobile, on a traditional projector and screen, and even on a TV.

The latter is especially recommended for informal settings where you want to present a slideshow of your photo album. It can also work for more formal occasions like classroom or boardroom presentations if necessary.

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Here’s how you can play your PowerPoint on TV:

1. Connect from Your PC

PowerPoint on TV: Connect from Your PCThis is one of the most common methods of showing your deck on a screen. Most television sets these days come with an HDMI port where you can connect your laptop via cable. Simply locate both your TV and PC’s HDMI ports and plug in the two ends of the cable. Make sure that you’ve pressed the AV button on your television remote control to select the correct HDMI output.

Once you’ve connected the two devices, your laptop screen should automatically show on your TV.

Control the flow of your presentation from your PC like a normal PowerPoint but project it on a bigger screen. This lets you engage your audience by putting your visuals on a wide screen while having full control of your deck.

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2. Save It as a Video

PowerPoint on TV: Save as a VideoIf you want to free your hands completely as you present, save your PowerPoint as a video instead, as suggested in Microsoft Office’s guides.

This is an option available on PowerPoint 2010 onward. On the File menu, click Save & Send, then select Create a Video.

You can still play your deck on a TV in this format by saving your video to a USB flash drive or burning it on a DVD. Most flat screen televisions have USB ports where you can attach your flash drive and open video files.

On the other hand, those without a flash drive can burn their video presentation into a CD or DVD. A self-presenting deck in this form aids your presentation while letting you focus on content and delivery.

3. View It on Apple TV

PowerPoint on TV: View on Apple TVApple TV takes the form of a micro-console that makes use of a Wi-Fi connection or local network to stream media to your television screen. It was developed by Apple to bring the innovation of apps to TV. To use Apple TV for your PowerPoint, you’ll still need to save it as a video file.

Make sure that the file format is compatible with Apple TV. If you’re not sure what to save your presentation as, the usual file format is .MP4. You can also upload your video presentation on iTunes, where you can sync it with Apple TV.

From there, you can watch and present your video hands-free as well. However, since this option needs the micro-console around the television, you may need to reserve it for intimate family gatherings or occasions where there’s no pressure to set up quickly.

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Bonus Tip: Two Different Screens

PowerPoint on TV: Different ScreensAlthough PowerPoint was initially meant to be projected from a computer screen to a bigger one, the two screens don’t have to show the same thing.

For example, if you have helpful comments attached to your slides, you’ll be able to view them by using the Presenter View feature without projecting your notes to the audience. Being able to see your original screen can give you more than just a guide to follow during your pitch.

Your notes act as prompts when you encounter mental blocks. You don’t have to read directly from them, but certain keywords may help trigger a thought you were planning to expound on. However, remember to move away from behind your laptop and engage the audience as well with your body language.

If there aren’t any helpful notes on your slides, you can either have someone click to the next slide for you, or you can use a remote control to move across slides according to your pace. Either way, the purpose of having two screens is to be able to interact with the audience without being glued to your PowerPoint.

Remember that your deck is only there to support your presence, not replace you completely. No matter where you decide to project your slides, you’re still obliged to connect with the audience emotionally and physically. This ensures that you leave a memorable impression on your listeners during and after your speech.

The Wider, the Better
PowerPoint on TV: Present on TV

You can play your PowerPoint anywhere—from the small screen of a mobile device to the wide screen of a TV. If you’re aiming for the latter, connect directly from your TV to your PC through an HDMI cable. Go through your presentation slide by slide by controlling your TV deck as you would on your computer.

You can also save your presentation as a video and copy it in a USB, burn it to a DVD, or stream it through Apple TV. This leaves your hands free enough to further engage your audience with hand gestures and appropriate body language. The last option can take some time setting up, so you might not be able to use it all the time.

Television has evolved to far more uses than viewing shows. Use it to showcase your deck to family and friends in the confines of your living room, or make use of it in a corporate setting.

If you’re having trouble with your presentation needs, our SlideGenius experts are here to lend an ear. Contact us today for a free quote!
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References

“Apple – Apple TV.” Apple. www.apple.com/tv/
“Turn Your Presentation into a Video.” Office Blogs. www.support.office.com/en-us/article/Turn-your-presentation-into-a-video-c140551f-cb37-4818-b5d4-3e30815c3e83

3 Ways a Blue Ocean Strategy Applies to a Sales Presentation

In a highly competitive environment, only the best businesses survive. You’ll have a harder time establishing your own brand in an already crowded market. But what if you create your own niche, a place that only you have total control over?

The blue ocean strategy, or the creation of an uncontested market, aims to do just that. This business strategy was derived from W. Chan Kim and Renee Mauborgne’s book of the same name. However, the danger of innovation is in the high risk you’ll be taking. There’s a possibility that people may or may not take the bait, leaving you with a failed project. When you introduce your product or service to the market, it still needs to appeal to people.

Fortunately, we’ve listed down three steps to effectively drawing prospects into your blue ocean during a sales presentation:

Blue Ocean Strategy

1. Specify

The key to any successful sales presentation is to map out a concrete plan.

Although a blue ocean strategy aims to disrupt the industry with a new product, you can’t just jump in blindly without considering a few important things. These include your business objectives and your target market’s needs and wants. You can’t leave any loopholes or be vague about your offered features.

Have a clear vision of what you want to do. Doing this helps your audience better grasp your main point because you’re introducing something that these people haven’t heard of before.

If you’re still working on a general idea, Katherine Arline’s article on Business News Daily elaborates on Blue Ocean Strategy’s concepts. This includes the book’s four-action framework to help you flesh it out. There are four key objectives in this framework, namely:

  1. Raise the industry’s standard
  2. Eliminate outdated factors
  3. Reduce those factors
  4. Create a new space in the market

Answering each consideration, in turn, gives you a better view on the logistics and feasibility of your overall plan.

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2. Strategize

Now that you have your content in place, it’s time to strategize how you plan to sell it. Even the most revolutionary product will go to waste if you can’t convince anyone to invest in it.

One way to get people’s attention is to align your objectives with theirs. Researching your audience will go a long way towards determining prospects’ needs and wants. This may mean you’ll have to tweak your initial plan for better marketability.

Another possibility is to observe and follow current trends in the existing market. This makes your product target specific people with existing biases that make them ideal prospects. Knowing their interests is important for successfully convincing them of your product’s benefits.

As a guideline, you can follow the AIDA method. With this, your main goal is to attract the audience, interest them in your offer, convert that interest into desire, and eventually lead them into action.

3. Act

After strategizing, you’re ready to present your product. Similar to other styles, presenting a blue ocean is convincing people of its benefits compared to existing products. On the other hand, its advantage is that it can cater to something that has never been tackled before.

Apply your research in real life by crafting your speech around it. An audience will be drawn in by something that benefits them and piques their interest.

Make sure you have good visuals to back you up. A good slide deck is needed to complement your enthusiasm and creativity. A boring PowerPoint with too much text and unappealing graphics might turn off your prospects. Get inspiration from color psychology and other graphic design principles that can elevate your content’s appearance.

Considering these three measures can make your pitch engaging and keep people’s attention much longer.

Summing It Up

Reaching out to a specific target market can be difficult, but making one for yourself is even more challenging. Here’s a review of how to prepare a powerful sales presentation and make your own niche market:

  1. Make your product as specific as possible by having set goals and an outline on achieving it.
  2. Align your product with your prospects’ interests to strategize your plan of action.
  3. Prepare a speech backed up by extensive research and let your slide deck support your content.

If done well, pulling off a blue ocean is a gratifying experience for any business that can bring you a lot of profit.

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References:

Arline, Katherine. “Blue Ocean Strategy: Creating Your Own Market.” Business News Daily. April 1, 2015. www.businessnewsdaily.com/5647-blue-ocean-strategy.html
“What Is Blue Ocean Strategy?” The Wall Street Journal. n.d. guides.wsj.com/management/strategy/what-is-blue-ocean-strategy

 

Featured Image: “Blue Ocean” by Andrea on flickr.com