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3 Ways Professional PowerPoint Designs Prioritize Audiences

Great public speaking skills can only get you so far. Whatever your presentation’s purpose, your structure and content should put it to action.

Redefine your slide deck as a visual aid – it’s actually a vehicle for your message to get across and convince your audience. Unfortunately, presenters often make the mistake of relying on the slide deck to cater to needs and fill in for flaws. The true secret is to design your slides with your audience in mind.

But don’t worry. Getting there isn’t as hard as it seems. Here are the three most important foundations for creating professional PowerPoint designs.

1. One Message Per Slide

Scientists like to compare the human mind to a machine or a computer. This doesn’t mean you should treat your audience like a network of robots. Not everyone can retain chunks of new and unconnected information in the span of a pitch.

Avoid needlessly padding out your deck. Unless your purpose is to confuse your audience, then keep your slides clean, with only one main point in each one. This ensures that the crowd won’t be too tired from seeing oversaturated slides while giving them more time to digest your message. The less an audience needs to understand, the more likely they are to understand it.

2. Show, Don’t Tell

This has worked for novelists and filmmakers alike. As visual learners, people are more likely to retain information when presented visually than verbally.

Why resort to words when you can tell a story with a single picture? Whenever you can, replace text with visuals or graphics, including charts, graphs, and diagrams. Here’s a warning, though: don’t overdo it and keep adding photos and graphics for no reason.

Visuals are best used as a tool to support your points and to accomplish your set goals.

3. Keep the Fluff Out

We can’t stress this hard enough: simplicity is key. Take a cue from Professional PowerPoint designers who do this for a living. Having extra information doesn’t add any credibility, and can unnecessarily drag out your deck.

Novice presenters often cram their slides with information so that they can use the deck as speech notes. Your PowerPoint deck is tailored for your audience to better understand what you’re trying to say, not to act as your cue card. Let your core message come through with the absence of extraneous clutter.

Conclusion

Whatever your purpose is, simplify your structure to best inform, engage, and persuade. The most common culprits keeping you from succeeding are the ones we’ve just discussed. Put only one message per slide so that your audience doesn’t get overloaded with information.

Use images wherever possible to represent your ideas or data, as visuals have been proven to be more effective for information retention. Lastly, keep your slides simple to save yourself and your audience time. This lets you remove any distractions from your pitch’s core message.

No matter what happens, consider your audience as the primary benefactors of your deck to better interest and convince them.

 

References

The Visual (spatial) Learning Style.” Learning Styles. Accessed August 13, 2015.
Visual Simplicity Is Captivating in Presentations.” SlideGenius, Inc. September 30, 2014. Accessed August 13, 2015.

3 Tips to Stop Procrastinating on Professional Presentations

Are you waiting until the last minute to get your tasks done?

Preparation is vital for any kind of performance, especially for professional presentations.

As a speaker, be fully aware of how it can help you achieve an effective and successful speech that lets you confidently interact with your audience and deliver your message clearly and sufficiently.

However, there are times when you may fail to prepare due to lack of time or other unexpected circumstances.

This shouldn’t be an excuse for you not to do your job as a presenter.

In-depth preparation benefits both you and your audience, as it allows you to manage and handle your presentation efficiently.

How Procrastinating Makes You Ineffective

While most presenters value careful planning and preparation, there are some who unconsciously take them for granted.

It can be that they’re too focused on other things, barely noticing how planning ahead and failing to prepare affect their performance’s outcome.

Finalizing things at the last minute leads to an ineffective performance.

Your audience should be your priority. Delaying your task will only disappoint them and lose their interest.

To avoid this, accomplish these three essential things before presenting:

1. Familiarize Yourself with the Venue

There’s an old maxim: “If you’re early, you’re on time. If you’re on time, you’re late…”

Arriving early gives you an idea of how to properly utilize the stage and even the physical space between you and your audience.

Check all equipment that you need, including the projector, microphone, laptop and even the PowerPoint slides to avoid technical problems. Also, position yourself on a stage in a way that prevents you from distracting your audience.

If you can, don’t block the equipment so that your audience can clearly see the visuals you’re showing on-screen.

2. Do an Advanced Talk with Your Audience

Your pitch doesn’t start when your audience walks into the room. It begins when they’ve decided to attend the event.

Since how they perceive you is important, establishing a good relationship with them before your actual performance makes a good impression.

In this stage, get to know your audience by asking questions which you can use to relate them with your topic.

Being authentic also allows you to connect with them personally.

3. Take Time to Attend Other Presentations Before Your Actual Speech

This helps you gain more useful information as you listen to other speakers’ discussions.

It also lets you make adjustments while observing the audience’s behavior and mood prior to your performance.

Conclusion

When it comes to public speaking, cramming is a bad habit. It only increases your anxiety for not spending your time preparing for what could possibly be the opportunity of a lifetime.

Before you start presenting, familiarize yourself with the venue to become comfortable and natural in the speaking space, and ensure that you best position yourself in a way that connects to your audience. Talking to them also allows you to build a relationship with them.

Listening to other speakers lets you adjust as it gives you an idea of how to engage the crowd prior to your performance.

Accomplish these things the next time you present and you’ll have successful presentations in no time.

To help you craft a more effective PowerPoint presentation, let SlideGenius experts assist you!

References

Dlugan, Andrew. “Stop Rehearsing! 3 Critical Things to Do Before Your Speech.Six Minutes, December 1, 2012. Accessed June 5, 2015.

4 Steps for Audience-Focused Professional Presentations

Have you ever attended a presentation where the speaker wouldn’t stop talking? Ever encountered a professor back in college who kept telling irrelevant stories without considering if it would benefit his students? How did they make you feel? Your audience experiences these situations, too.

As a presenter, your goal is to meet their expectations and satisfy their needs, one of which is getting something that’ll benefit them after discussing your message. To achieve this, you need to ask yourself how you’ll develop an audience-focused performance.

Here are some tips to ensure that your professional presentations are focused on your audience:

1. Know Your Audience

Do you have an idea for your pitch but don’t know where to begin? Think of your audience first. Knowing your audience can help you recognize what ideas or stories to tell. This is where planning comes in. Careful preparation requires thorough knowledge about what to include and what to remove, providing your audience with a more meaningful and relevant presentation.

Establishing a more engaging approach captures their interest better, ensuring they aren’t preoccupied with distractions like their smartphone apps. Be familiar with what they want and need so you can easily prepare your script.

In order to gauge what to discuss, research your audience and look up what they know versus what you have to offer. Don’t use difficult language that they won’t understand. If you want to be memorable and efficient, always address your listeners in terms that they’re familiar with.

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2. Identify Your Objectives

Knowing your audience involves finding your presentation’s purpose. Do you want them to take action? Do you want them to accept your ideas? Do you want them to talk about your message with their colleagues?

This lets you know where you’re heading and helps you organize your thoughts, preventing you from confusing your audience. Keep these questions in mind as you prepare the structure of your presentation to serve as a guiding outline when you finally face the crowd.

3. Familiarize Yourself with Your Audience’s Profile

Knowing what language and tone of voice to use will help you in addressing your listeners. Understanding their background, on the other hand, helps you properly manage your script and develop a more effective message that best suit your audience’s concerns.

While it’s essential not to overdo the jargon, it’s also important to offer something new. Figure out what part of your subject matter your audience already knows so you won’t reiterate points they’re already familiar with.

4. Spot the Benefits

Your audience should be the center, the main reason that you’re pitching. If they stop listening to you, you’ve defeated your presentation’s purpose. Your message should be relevant to engage them and bring them satisfaction.

Remember that people aren’t initially interested in how they can help you. They want to know what you can give them. With this thought in mind, always present audience benefits first to pique their interest and keep their attention.

Conclusion

Understanding how an audience-focused approach benefits you and your audience lets you easily capture their attention, leading you to a more effective and engaging performance.

To help you craft a more effective PowerPoint presentation, let SlideGenius experts assist you!

 

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References

A Presentation Expert’s Guide to Knowing the Audience.” SlideGenius, Inc. April 28, 2015. Accessed August 12, 2015.
Communication Skills: Persuasion, Audience Analysis.” The Total Communicator. Accessed August 12, 2015.

3 Ways Writing What You Know Makes Better Presentation Ideas

The proverb “write what you know” goes beyond simply citing your own experiences. It requires you to take what you learned, find useful insights from them, then come up with interesting presentation ideas to use, both for visuals in your presentation designs or content for your script.

Doing this gives you an advantage, especially for sales and business presentations. In fact, citing quarters when your business scored high sales, or satisfied customer testimonies are a great way to lend credibility to your pitch.

There are three crucial reasons why writing from experience can give better presentation ideas for your professional PowerPoint deck.

1. It Builds Credibility

According to creativity mentor, Luke Sullivan, the most obvious benefit is that you quickly build your credibility as a professional presenter. This is a common tactic used by advertising agencies: Use incontestable facts. Citing facts like a proven 30% increase in sales, or a documented average cost reduction of 15% go a long way in helping your business presentation cut across the competition.

As long as you have the facts to back up your claims, you have a higher chance of offering something your competition cannot.

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2. It’s Relatable and Relevant

An appeal to common beliefs and shared experiences is a great way for presenters to connect with their audiences, both on an emotional and rational level. Giving a presentation that’s relevant to their current problems and expectations is an effective way to show them that you’re serious about helping clients as a professional business partner.

This audience-focused approach shows that you’re someone who understands what they’re going through, and are willing to help them. This can be done with both a well-practiced speech and a visually supportive PowerPoint deck. As Jim Aitchison suggests in Cutting Edge Advertising, when connecting with your audience, make sure that your presentation ideas use insights into human behavior.

The key to getting the most out of writing what you know is to use relevant experiences that you remember as a source of content for your speeches. The twist is that you need to take these insights and present them in an unfamiliar way through effective visuals and content.

3. Everyone Likes a Good Story

Brand communications expert, Carmine Gallo explains that in the same way recruiters ask for references, your audiences will always look for success stories.

This is why TED speakers are often successful whenever they give their talks. Writing their speeches from the experiences they know, including visuals to illustrate those times and sharing the lessons they learned are critical elements to making a convincing presentation.

The same process applies to a business presentation. Clients will need to know that you have proven your success, or at least, can show that you can, to invest in your proposal. If you can supply that proof, you’re one step closer to winning that pitch.

Ideas are Everything

Experiences always lead to interesting ideas. Making them compelling enough to invest in is the reason why professional presentation design specialists exist.

Once you have a great idea from your business’ experiences, try taking time to get in touch with us, all for free!

 

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References

Ad Agency Tricks: Outsell Competitors in Sales Presentations.” SlideGenius, Inc. 2015. Accessed August 12, 2015.
Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century (2nd Ed.). Singapore; New York: Prentice Hall. [2004].
Communication Skills: Persuasion, Audience Analysis.” The Total Communicator. Accessed August 12, 2015.
Gallo, C. The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience. New York: McGraw-Hill. [2010].
Sullivan, L. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (3rd Ed.). Hoboken, N.J.: John Wiley & Sons. [2008].

7 Deadly Presentation Sins: Sloth, or Failing to Prepare

We’ve discussed much about the usual gaffes that take your core idea towards the wrong direction.

Today, we’re kicking off a seven-part segment that’s inspired by Andrew Dlugan’s article, The 7 Deadly Sins of Public Speaking.

We all know that the seven deadly sins are delinquencies fatal to spiritual progress. As set in literature, these are enumerated as sloth, envy, lust, gluttony, greed, wrath and pride. These sins are not only undesirable traits in life but also infelicitous acts that shouldn’t be likewise administered in the business setting.

Ready to get started? We now present to you the first part our blog series about 7 Seven Deadly Presentation Sins.

Let’s talk about the first presentation deadly sin—sloth, the failure to prepare—and why it’s depraved when delivering persuasive speeches and professional presentations.

What is Sloth?

In Christian scripture, sloth is described as the avoidance of physical and spiritual work, or being lazy and idle about God’s teachings.

The late Jesuit Fr. John Hardon defined it as “sluggishness of soul or boredom because of the exertion necessary for the performance of a good work.”

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How Does It Relate to Presentations?

If sloth is akin to apathy and inactivity, the closest way to relate it to public speaking is the lack of preparation.

Benjamin Franklin once said that “by failing to prepare, you are preparing to fail.” Unless you consider yourself a PowerPoint expert with the ability to discuss ideas without mastery of the structure and rehearsal, you’re a sure pass.

But you can’t guarantee that the odds will always be in your favor, let alone predict possible accidents that could break your concentration. Your PowerPoint file may get corrupted, batteries may drain, and your audience may respond with disagreements or negative reactions. That’s why to ensure that you and your discussion are on the right track, vigilant planning and preparation are important.

You are not presenting out in front to embarrass yourself. Similarly, your audience aren’t waiting in their seats only to be disappointed by your performance.

The best thing you can do is to fill the room with sensible words to satisfy their hunger for new and helpful ideas.

How Do You Cure the Deadly Sin of Sloth?

Cure sloth with its exact opposite: effort. The sin can be defeated with combined planning and practice.

Invest your time in writing scripts or guideposts, but know when to depend on them. Use them only as your guide to avoid looking like you’re reading a speech. List down your notes, ideally in four to five sentences, so you can organize your thoughts and remember your cues.

Find a specific speaking style that suits you and practice delivering it. Try recording and listening to your speech, as well as watching out for any lines that stand out to you. You can also record a video so you can evaluate your body language too. These help you identify which parts to improve on in your presentation.

Study presentation tips from the history’s great public speakers. Learn about their rehearsing habits and apply it on your own speech. Let their success stories inspire you to strengthen your skills both in personal and professional life.

Read online references, books and journals that feature tips on speech writing, delivery techniques, and PowerPoint presentations. Doing this gives you a crash course on the things that should be done and avoid while doing a public speaking stint.

Conclusion

The sin of sloth or failing to prepare means sacrificing your pitch’s flow.

It helps to create an outline of your main points. Write down your script to present your ideas completely and seamlessly.

Explore different speaking styles and choose what you can best deliver. Self-evaluate your speech by recording your speech. Watch and listen your recorded video so you can examine both your verbal and nonverbal communication skills and find out what needs improvement.

Lastly, take advantage of an array of references available in the web, at your home, and offices. Reading is never a bad resort when you want to nurture more your public speaking skills.

Slay this sluggishness as early as in the pre-presentation stage by following these tips.

Remember, nothing makes a presenter more confident and credible than being well-practiced and prepared.

Need a great deck to match your speech? Check out our portfolio for inspiration, or contact our slide design experts for a consultation with a free quote.

 

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References

Dlugan, Andrew. “The 7 Deadly Sins of Public Speaking.” Six Minutes. September 21, 2009.
“Sins, Virtues, and Tales.” Seven Deadly Sins. http://sixminutes.dlugan.com/7-deadly-sins-public-speaking/

Hardon, John. Pocket Catholic Dictionary. Garden City, New York: Image Books, 1985.

“7 Must Read Life Lessons from Benjamin Franklin.” Business Insider. May 31, 2011. Accessed March 2, 2016. www.businessinsider.com/7-must-read-life-lessons-from-benjamin-franklin-2011-6

 

Featured Image: “Seven Deadly Sins” by Rox Steady on flickr.com

2 Tips on Using Long Text in Professional PowerPoint Designs

Contrary to the presenter’s rule of keeping your slides simple, there are special exceptions when you can use long text in your visuals, even for a professional PowerPoint design.

There’s one standard to apply when doing this, a specialty practiced by the makers of the Volkswagen print ads: make it interesting.

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Justify the Long Text with an Idea

In his book, Cutting Edge Advertising, Jim Aitchison explains how your text should have an interesting idea to justify its length. This is often the case when you have a good story to tell. This is not to say that it’s justifiable to copy and paste your entire story into a single slide. After all, PowerPoint should be used as a visual aid, not a script.

A good way to balance this is to make the text work well with your slide designs, similar to how the Society for the Prevention of Cruelty to Animals made their print ads. These featured a cat and a dog holding a list of things they promise their new owners if they were to be adopted.

Critics often tell you to avoid using lists and bullet points, which is usually a good idea to follow. But while the list in the example is lengthy, the idea is based on the insight of annoyances pet owners have to deal with. This insight is relatable enough to its target readers, and the idea is strong enough to present a solution to the pet owner’s problems.

If you have a sales presentation idea that your clients can relate to, you already have an advantage over the competition, if only because you give the impression that you understand their problems and want to help solve them.

Write the Text Well

There’s a difference between making a text-heavy slide and a well-written story. While disguising a print ad as a news article may work for broadsheets and possibly for presentation handouts, the same can’t be said with PowerPoint slides.

If you have an interesting story to tell and you want your audience to remember the keywords, balance them with a visual and an interesting headline, similar to how Timberland and Volkswagen did their new ads. For slides, focus on your narration and fade in the text with simple animations as you speak. You can also alter the fonts to highlight what you want your audiences to remember.

While there are exceptions that call for using long text, remember that even this needs to be presentable for a professional presentation. To help you get the most of this, getting the help of a professional PowerPoint design specialist can help you gain the advantage you need.

 

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References

Aitchison, J. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. Singapore; New York: Prentice Hall, 2004.
Reduce and Simplify Like a PowerPoint Professional.” SlideGenius, Inc. 2015. Accessed August 10, 2015.
Society For The Prevention Of Cruelty To Animals(SPCA): “ROTTWEILER” Print Ad by Saatchi & Saatchi Singapore.” Advertising Archive. Accessed August 10, 2015.
Sullivan, L. Hey, Whipple, Squeeze This! A Guide to Creating Great Ads. Hoboken, NJ – J. Wiley & Sons, 2008.

4 Benefits of Learning the “Ignite” Presentation Technique

As a presenter, you commit time and effort in organizing your pitch and PowerPoint slides to achieve success. Being well-prepared means being passionate with what you do to reach your desired outcome.

But what is one particular technique you can use when conducting corporate or business presentations?

Igniting Your Presentation

“Ignite” is a global event with the tagline “Enlighten us, but make it quick.” Here, presenters discuss their ideas within a specific time frame, a limited number of slides and a restricted shift per slide.

Developed by the O’Reilly Media’s technology specialist Brady Forrest and American entrepreneur Bre Pettis in 2006, “Ignite” became an avenue for speakers to share their personal stories and passions worldwide.

This method differs from Pecha Kucha where it ensures that a PowerPoint should display twenty slides with twenty seconds each. Ignite, on the other hand, is limited to a five-minute performance covering twenty slides with fifteen seconds each.

Compared to conventional pitches where a speaker crafts his script and prepares his deck depending on the topic content’s length, the Ignite method results in a faster, more concise speech.

How Does It Benefit You?

While other techniques can teach you to become a more effective presenter, “Ignite” provides both you and your audience some advantages:

1. It Brings Satisfaction

Remember Steve Jobs’ 2005 Standford University speech entitled “Stay Hungry, Stay Foolish”, where he inspired his audience to be more willing and eager to learn?

Though this method offers a shorter approach, it prevents you from bombarding your audience with too much information.

Fulfill their needs while persuading them to ask for more.

2. It Emphasizes Your Key Message

Having limited time might pressure you, but it allows you to include only your topic’s most important idea, letting you focus on what’ll meet your audience’s needs and expectations.

It also gives them a chance to absorb and understand your message clearly.

3. It Encourages You to Prepare

Since this format requires in-depth preparation, you must spend more time condensing your PowerPoint text and script.

Exert more effort in adding only what’s significant and reduce irrelevant statements. This method also forces you to practice your speech delivery.

4. It Values Your Audience’s Time

Public speakers often disregard their allotted time limit.

This approach allows them to use it wisely and effectively.

While some performance encourages questions from the audience, “Ignite” presentations limit their queries to those only that are important.

This not only saves you time, but it also shows that you respect your audience’s time, convincing them to pay attention and listen to your entire presentation.

Conclusion

Understanding the “Ignite” method benefits you and your audience as it allows you to convey your message clearly, letting your audience recall only what’s relevant.

The next time you present, consider how this approach helps you and see how effective it is.

To help you develop a more condensed and powerful PowerPoint deck, let SlideGenius experts assist you!

References

Rister, Alex. “What Is an Ignite Presentation, and Why Should You Try It?Six Minutes. October 1, 2012.

4 Phrases to Avoid Saying in Your Business Presentation

While most presenters focus more on the content’s message, they neglect things like repetitive phrases and audience distractions during their business presentation. As a presenter, you might have heard that these practices indicate a lack of practice and preparation. Every presenter’s desire is to engage his audience when delivering his business pitch.

As a speaker, your goal is to capture and keep their attention to convince them to listen throughout the presentation and learn from your topic. To achieve this, avoid these four phrases when addressing your audience:

1. “You probably can’t read this, but…”

Saying this phrase shows that you lack preparation and priority. Your job is to double check your PowerPoint slides prior to your presentation date. Leadership trainer Kevin Eikenberry suggests that you prevent this from happening since it gives your audience a negative impression of you and your presentation.

The next time you present, make sure that your slide texts are readable so that you don’t end up mumbling an excuse like this.

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2. “As you can clearly see…”

This is the opposite of the first statement, but it’s just as off-putting. Though your audience can view what you project on-screen, it’ll be much better to explain it in your own words. Since your PowerPoint acts as your visual aid, make them understand what you’re trying to visualize and point out important details so they can clearly see your ideas.

3. “I didn’t really have time to prepare, but…”

Saying this to your audience convinces them that they shouldn’t be interested in your presentation. While it’s true that there are times you’ll appear unprepared, it’s still better not to mention this during your actual performance.

Your last resort is to give your best in conveying your subject matter’s main idea. This also teaches you to be ready the next time you conduct your presentation.

4. “I have a lot of information to cover, so…”

Saying this runs the risk of making your audience want to sleep. All this gets across is that you’ll be bombarding them with too much information. To avoid this, include only the most significant points that you want your audience to recall and provide them with a clear and concise presentation. Don’t place text-heavy slides on your deck to avoid losing their interest.

This also prevents you from going beyond your allotted time which shows that you respect them and their time.

Conclusion

You might be well-prepared for your presentation, but you could still commit some mistakes during your performance. However, it’s better to fail, knowing that you’ve done your best rather than failing without doing your part. An effective presenter is someone who sees even the little things that can affect or influence their presentation at some point.

This is the kind of speaker who values his audience and focuses on achieving his desired goal – to deliver his message that’s beneficial to them. To achieve a more effective PowerPoint presentation, let SlideGenius experts help you out!

 

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References

Eight Things Not To Say During a Presentation


http://www.inc.com/jeff-haden/10-things-speakers-should-never-say-th.html

 

Featured Image: “Phrases Magnified Dictionary Text Lookup Search” by PDPics on Pixabay

Three Professional Ways to Evaluate a PowerPoint Idea

We often think that a great presentation can simply outsell its competitors, but an effective PowerPoint deck uses an interesting idea at its core. This idea lends itself to its content, its design and even the speaker’s words. Professional presenters like TED speakers fulfill this core requirement: a single idea that defines their stories.

Every part of their presentation, even the rule of three, is used to support this one idea. It’s also the reason why people like Steve Jobs can effectively sell his gadgets to loyal Apple supporters.

What makes a selling presentation idea?

There are three ways to tell if yours is as effective as the pros, similar to how advertising agencies evaluate their ideas:

1. Your Clients and Audience Can Relate to It

An effective sales presentation has something that its audience can relate to.

Will you bank on shared beliefs?

Will you play to your passions and share a personal story that inspires others?

Your presentation idea or strategy should be relatable to your audience. In Cutting Edge Advertising, Jim Aitchison expounds on how there should be an insight into human behavior that they can see. In the case of clients, everyone wants something to make their lives easier. The trick is to show them exactly how. To put yourself ahead of the competition, use simple sayings like: “This product conveniently puts the information you need at your fingertips.”

2. It Has Potential for Variety

Once you have a solid PowerPoint idea, the next step is to make a strategy. Similar to an advertisement strategy, a presentation strategy is something that creativity mentor Luke Sullivan would describe as the key message you want to communicate.

Do you want to say that you’re an industry leader with a track record for helping other companies? Do you want to position yourself as a competitive startup with advantages over the market leader?

If you can make a presentation strategy that’s this simple, you have the added benefit of having a pitch to improve on and build up for the next client. The key point to a flexible presentation idea is to ask yourself: “Can it be done differently?” If your idea suggests different words and pictures that all point to the same strategy, it can save you a whole lot of trouble building a new pitch for a new client with different needs.

3. Is It Engaging Enough?

This simply means that your idea must be effective enough to make the audience think for themselves. Is your slide content or speech specific enough for clients to visualize what you want them to see? Can they do this even without the visuals from your slides?

Engage your audience by spiking up their imagination. If your words paint a vivid picture, it keeps them hooked and prevents them from tuning out from or sleeping through your pitch.

The Takeaway: Always Be Skeptical

Every idea has its potential, but the great ideas are always the ones that have a better chance of selling. This is why presenters should always be skeptical of the ideas to use in a business presentation.

Ask yourself: “Will I still like it after two or three days?” It also helps if you have a professional PowerPoint expert to help make the most out of your idea and save you the time coming up with one. All you need is a few minutes to get in touch with one for free.

 

References

Ad Agency Tricks: Outsell Competitors in Sales Presentations.” SlideGenius, Inc. 2015. Accessed August 7, 2015.
Aitchison, J. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. Singapore; New York: Prentice Hall, 2004.
Promotion & Advertising Strategy.” Marketing Strategy. Accessed August 7, 2015.
Sullivan, L. Hey, Whipple, Squeeze This! A Guide to Creating Great Ads. Hoboken, NJ – J. Wiley & Sons, 2008.