Slidegenius, Inc.

How to Think Like $5.99 and Not Like $6.00

Imagine you own a clothing store. Now you decide to begin a sale for that store. Let’s say a particular type of shorts usually costs $20 per short, but for the purposes of the sale you’re going to mark them down to $15 a piece.

There are two ways you could present that discount. The first would be as a percentage. Going from $20 to $15 would be 25% off. The second would be as an absolute number with $5 off. Which way is better?

Both discounts amount to the same final price. 25% off $20 and $5 off $20 both result in the customer paying $15 for the shorts. So both representations of the discount should have the same effect, right?

Wrong. Jonah Berger, author of Contagion, explains to us that the consumers find the 25% discount more attractive than the 5$ off. While the two discounts are the same economically, they don’t trigger the same psychological effect. One feels like a larger discount than the other.

Accordingly, the next time you’re reporting numerical information, pay attention to how you are presenting it. The way changes are represented can have a big impact on how they’re perceived.

Focus on the final number.

Like the story above, most people seemed to be more enticed by the offer when the discount number was larger. Rule of thumb would be whenever you are offering a discount under $100 display it as a percentage, and when the offer is greater than $100 display it as an absolute number. This will make sure you are always maximizing your psychological impact. Simpler is better. No one cares about a page of numbers and figures that look like the green screen display from the matrix. You need to simplify your results, and then simplify them again. Think of your raw data as a pile of freshly picked vegetables. People don’t want to eat them when they still have dirt and leave stems on them. People want a quick and painless way to stay healthy, so what do you do? You take those vegetables, clean them, cut them, put them in a blender and make a smoothie. Then you take that smoothie and turn it into a wheatgrass shot. Quick and to the point. So yes, your data should be reduced to the size of a wheatgrass shot! After all, the simpler your can represent your findings, the easier it will be for your audience to understand you, which will in turn make your call-to-action more successful.

Tell a story.

Everyone knows the best stories are the ones told with pictures, so use them. Portraying data graphically reveals patterns in the data that are hard to notice otherwise Visual depictions of data are almost universally understood without requiring knowledge of a language. It is also useful to alter your tone and speed as you approach the finding of any given graph. Much like when telling a story, the storyteller tends to get really excited toward the climax or “best part” of the story; it is not only useful but critical to draw attention to the most important features of the data.

I’ll leave you with Hans Rosling’s fascinating TED talk revolved around displaying data effectively, which you can watch here

 

References:

Berger, Jonah. “Fuzzy Math: What Makes Something Seem Like A Good Deal?linkedin. August 28, 2013.

Kakutani, Michiko. “Mapping Out the Path to Viral Fame.The New York Times. February 25, 2013.

Rosling, Hans. “The Best Stats You’ve Ever Seen.ted.com. February 2006.

Live Sports Radio uses SlideGenius to Amplify Their Presentation

Live Sports Radio provides a unique service by servicing sporting events with live, no-delay radio complimented by their custom-designed equipment. Due to the high quality of their service, it’s become incredibly popular, extending its services to the Super Bowl, the U.S. Open (both tennis and golf), the NCAA Final Four and more than 750 other events on an annual basis.lsr2

LSR had a basic presentation deck they designed in-house, but realized that while their business model was a winner that their presentation wasn’t quite on the same level of excellence. SlideGenius took in and performed a complete overhaul, turning an otherwise unremarkable group of slides into a captivating, winning presentation that did their business justice.lsr

Now when Live Sports Radio pitches themselves to huge events (you don’t get much bigger than the Super Bowl), they have a PowerPoint presentation fit for the equation.

About SlideGenius

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The Future of Cloud Presentation Management

PowerPoint has about a 95% share of the presentation software market. There are over 500 million PowerPoint users worldwide. More than 30 million presentations are created daily. Over 6 million academic teachers use PowerPoint for classroom instruction.


It safe to say we are living in the times of PowerPoint. This has proven to be an invaluable tool to present new information, science, medicine, problems, and goals. Though, with its great uses, come great problems. Most companies today have an ongoing issue with managing presentations in both large and small scale.

One of the main PowerPoint issues that companies face revolves around management. The common trend is that a company will create or outsource a certain presentation, distribute it to all of its sales teams, and without clearance, each sales team will make edits to the presentation on their own, leaving the company with a handful of variations of the same presentations. This leads to a mixed company message. Mixed messages lead to uncertainty. Uncertainty can lead loss of clients, sales, and even employees. Needless to say this epidemic needs a cure.

Imagine a platform that could directly address the issues with managing presentations on a large and small scale. SlideSuite is a program conceived for the purpose of controlling and managing presentations on a regional and global level.

SlideSuite’s solution

SlideSuite provides a central management system for your presentations allowing for easy edits by any party without deteriorating the slide template and design. SlideSuite was developed by the Presentation Experts at SlideGenius, Inc. in San Diego, California. The program was designed in collaboration presentation designers, who interact with PowerPoint dozens of presentations daily. This led to a very useful and highly effective central management system and design.

It all comes down to impressing your audience. A polished, organic, and professional presentation has the potential to help you close more sales and clients. On the other hand, being a company with mixed presentations all talking about the same thing can do quite the opposite; it is bad for branding and bad for business.  SlideSuite is the best solution out there. Once the presentations framework have been created in SlideSuite, editing can take place by anyone without harming the integrity of the slides.

 

References:

SlideSuite.SlideSuite.

PowerPoint Usage Statistics and Market Share.PowerPoint Info. February 15, 2012.