Lately people have been asking me how to leverage their tablet in the sales process. Immediate accessibility to presentation materials is vital to making an impact at the right opportunity. Tablet computers coupled with PowerPoint presentations are indispensable tools for modern sales teams and entrepreneurs. Many individuals are unaware of the applications and technology that enable them to mobilize their presentations and have them accessible at a moment’s notice.
83% of what we retain is done so visually and Microsoft still has a staggering 95% of the presentation software market. More importantly, within the past year, the PowerPoint industry, including sharing and services, has exploded, resulting in the development of technology, apps, and software designed to make it easier to spread and socialize your presentation. Currently, more than 30M presentations are given daily by over 500M PowerPoint users worldwide. This growth has come partly from tablet adoption. Forrester Research predicts that Enterprise Tablet Adoption will reach levels of 96.3M units by 2016, up from 13.6M in 2011. When you think about it, tablets with well executed PowerPoint presentations could arguably be the future’s most powerful selling tool.
So how does this affect field sales reps or entrepreneurs that want to remain competitive? More and more sales are being completed in one-on-one conversations instead of the boardroom and tablets are paramount in education, especially in solution sales. Field sales teams should be using PowerPoint and other real-time visual tools in new and innovative ways to communicate their message.
At SlideGenius, more than 98% of our customers are selling something. After completing a project, I tell every entrepreneur or sales executive to load the SlideShark app onto their tablet or iPad. It’s imperative to always be equipped for the mobile pitch at a moment’s notice. You never know when the right opportunity will present itself, so be prepared.