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Selling Your Wife with PowerPoint: Why it Works

The universal question remains, “How do you win an argument with a woman?” 

Just like Phil and Claire Dunphy on ABC’S Emmy Award-winning show, Modern Familyit’s almost a daily struggle to prove who’s right and why. This timeless debacle has stumped husbands across the years as countless disagreements and failed persuasions have led to broken compromises.

We may believe that the common day PowerPoint presentation is merely just for business lectures but the marketing and persuasive ability of powerpoint slides may actually be one of the best explanation tools. When dealing with certain difficult issues such as mapping out your financial plans for the year, a PowerPoint presentation has the capability to share information in the most persuasive and simplest way possible; therefore allowing for more agreements- and fewer arguments.

1. Starting Off Your Presentation with an Attention Grabbing Quote

Just like in any persuasive essay or speech, the appeal of pathos (or emotion) when presenting your idea will catch your wife’s attention from the beginning. Your quote can also be a personalized statistic, say if you were trying to either sell or buy a substantial item or place that sums up a main purpose.

2. Utilize Visuals and Graphs

Images speak louder than words, too much text will cause anyone to lose interest fast. Using bar graphs and pie charts to explain your financial forecast or using graphics will make for any explanation to be easier and allow for more efficient points to be made. Talking numbers make for more confusion- but showing numbers allows for more information to be digested easily and this is essential in any great powerpoint presentation. 

3. Minimal Bullet Points

The simpler, the better. Bullet points are acceptable in family presentations and allow for direct and specific statements to be made without too much wordiness. You as the presenter are responsible for elaborating these ideas, but visually they should be presented in the simplest form.

4. Using If/Then Analogies

Creating an if/then scenario within your presentation will give you the ability to show your wife why your point is valid and using examples will assist in positioning your argument.


Convincing somebody of anything is not an easy task, and just like Phil and Claire try to make sure their points are the “correct” ones, you can utilize PowerPoint to share your ideas with your spouse and explain them in the most effective way possible.

Comment below and let us know if you’ve used PowerPoint to persuade your wife.

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a San Diego based marketing & software agency. Rick currently oversees an experienced team of talented designers, software developers and marketing professionals that specialize in creating custom corporate presentations and cloud publishing applications.Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@) slidegenius.com

About SlideGenius

SlideGenius.com is your PowerPoint presentation specialist for business. Based in San Diego, California, SlideGenius has helped enhance the presentations of more than 1000+ clients all over the world, including J.P. Morgan, Harley-Davidson, Pfizer, Verizon, and Reebok, among others. Let us help you with your presentation needs!

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