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5 Simple Rules for Mobile-Friendly PowerPoint Designs

Sites like SlideShare and Brainshark enable you to share your PowerPoint decks online, helping you gain a larger audience.

Sharing your content online is an effective marketing technique and it’s something that you should definitely consider. However, your message could easily get garbled if your PowerPoint designs are not optimized for mobile viewing.

Here are some reasons on why you should optimize your layout for mobile, and how to do it:

Why Design Matters

According to a study conducted by Statista Dossier, worldwide mobile internet usage was at 73.4 percent in 2013. If their figures stand, 90 percent of people will be accessing online content through mobile devices by 2017.

Judging by these numbers, and perhaps your own fast-paced lifestyle, it’s likely that your presentation will be viewed through screens a lot smaller than you prepared it on. As a visual aid, your deck should always complement your key points.

Don’t get left behind on the trend. Leverage this to your advantage with mobile-friendly PowerPoint designs.

How to Ensure Mobile-friendly PowerPoint Designs

It doesn’t take a lot of work to make sure that your PowerPoint designs are presentable on mobile devices. All you have to do is follow these five simple rules:

1. Readability

The average screen size of mobile phones is 3.3 inches. That’s significantly less room than the screen on your laptop where you first built your PowerPoint presentation. Keep this in mind while building presentations that you intend to share online. Make sure that the font type and size that you use is extremely readable. You don’t want to have your target audience to squint just to read what you’re trying to say.

2. High-Contrast Colors

Another way to increase the readability of your PowerPoint designs for smaller screens is by using high-contrast colors. Use either a dark background with light-colored text or vice versa. Similarly, avoid using colors that are too bright unless you’re planning to use it as an accent color.

3. Minimal text

Don’t overwhelm your target audience with too much text. Don’t try to discuss too many concepts in one go. Explaining complicated concepts will require more sentences and paragraphs. If you feel like there’s something in your content that needs further explanation, simply link to other resources instead.

4. Powerful images

Visualize your key points with powerful images, but remember to limit yourself to using only 1-2 per slide. Too many images might cause your presentation to lag.

5. Simplicity

Likewise, don’t complicate your PowerPoint designs with too many graphics and animation. You can still add some animations and transitions, but keep them to a minimum. Aim for a seamless viewing experience.

Conclusion

Keep your discussion simple and straight forward. You might as well make an eBook instead of a PowerPoint presentation if you’re planning on a drawn out deck.

Make sure your content is visually appealing and readable, for a better mobile experience. Not sure how to start on your deck’s mobile-friendly layout? Contact our SlideGenius experts today for a free quote!

 

Reference

Mobile Internet.” Statista. Accessed July 23, 2014.

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a San Diego based marketing & software agency. Rick currently oversees an experienced team of talented designers, software developers and marketing professionals that specialize in creating custom corporate presentations and cloud publishing applications.Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@) slidegenius.com

About SlideGenius

SlideGenius.com is your PowerPoint presentation specialist for business. Based in San Diego, California, SlideGenius has helped enhance the presentations of more than 1000+ clients all over the world, including J.P. Morgan, Harley-Davidson, Pfizer, Verizon, and Reebok, among others. Let us help you with your presentation needs!

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