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How to Tell a Better Presentation Story

As we already know, stories make for powerful presentations. Great stories can capture the emotion and imagination of an audience. Instead of a straightforward report of the facts, stories allow audiences to connect with a message. Stories allow mundane and impersonal data seem more relatable. A presentation story creates a...

Helpful Infographics for Your Online Marketing Plan

Anytime you browse through different social media channels, you probably always come across graphics that detail facts you probably never knew before. These images usually have cute and eye-catching drawings or designs. As we mentioned in the past, infographics are a growing trend. They offer an element of fun while conveying key...

How to Prepare for an Interview Presentation

First impressions are extremely important, especially in the world of business. Whether you’re a fresh graduate looking to score your first job, or an experienced employee looking to land your big break, interview presentations are among those crucial moments. Recruiters often request an interview presentation to test your ability to communicate in a...

Maintaining Audience Attention in Your Presentations

The British bank Lloyds TSB conducted a study on the cause of careless household accidents, and the results they gathered have some pretty broad implications. As quoted by Fortune.com, the average adult attention span has plunged from 12 minutes in 1998 to 5 minutes in 2008. Participants attributed their short attention span to stress and...

Why You’re Better Off With Concise PowerPoint Slides

If you’re not careful, your PowerPoint deck might end up doing more harm than good. Your slides should contribute to delivering your core message. It should allow audience members to perfectly visualize your discussion. To get there, you need to cut out any distracting elements. The most effective way to...

Trade Show Tips: Things to Remember On the Exhibit Floor

Exhibiting at a trade show? Industry events can turn into a great business opportunity if you know how to do to it right. According to Chief Marketer‘s Ruth Stevens, the terrifying possibility of customer rejection can be tempered by some measures. Here’s our take on these trade show do’s and don’t’s. Aside...

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