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Back to the Future (of Marketing): Interactive Brochures

Your presentation is just the beginning, so don’t let your pitch end in the boardroom. In fact, take it further: have your audience take your company’s brand with them, wherever they go.

There are many types of collaterals that people can take home, but why stop there? Don’t just think in terms of physical items that they can carry around with them.

Here’s an idea: translate your usual print materials to digital media. That way, you don’t just reach out to your target market but you’ll also expand your network to other potential leads.

The Future Is Digital

Technology undeniably plays a big role today in people’s lives. For businesses, digital marketing proves to be an important tool in attracting prospects and increasing sales. Digital media helps marketers monitor what type of content people are more responsive to, allowing them to adapt accordingly. At a time when print is going digital, brochures and pamphlets can be converted into interactive sources.

Including interactive brochures in your digital marketing strategy benefits you in many ways. Paperless collaterals don’t only help the environment but also offer more accessibility than a traditional handout. People can view your company’s story anytime, anywhere, and you’ll even be able to track their interest in your business.Things like page analytics and data can help determine whether your content is drawing people in or not.

Take It Outside

Old-fashioned brochures stay with potential partners and clients. While these are good giveaways after a presentation, they reach a limited audience Take your content outside the boardroom and present your product and your story to other people.

There’s an available market online that you can’t tap into with word of mouth and networking alone. You can reach out to a wider audience faster by using people’s interconnectedness through digital media. At the same time, your existing customers are free to review your services from an easily downloadable interactive brochure. Expanding your partnerships and taking care of your current clients will be easier once you go digital.

Engaging the Audience

Interactivity is what makes the e-brochure so appealing. Unlike its paper counterpart, an interactive brochure can let you execute creative ideas that can only be possible with a digital medium. Although it’s basically a PDF version of your handout, you can put additional features, like an animation, that your viewers can interact with.

Aside from its availability in any electronic device, a digital brochure makes your content more engaging. If there’s one thing that should remain constant from your pitch to your marketing strategies, it’s audience engagement. You’re more likely to get investors by steering their attention towards you. Achieving the right combination of fun and professionalism in your e-brochure helps you get noticed.

Don’t give your prospects flat information. Make their experience interactive.

The Bottom Line: Go Big, Go Digital

Technology is a major game changer in the field of marketing. Don’t become outdated. Enter the new playing field and bring your product to a bigger market.

Making use of interactive brochures effectively attract and keep people’s attention. Its accessibility makes it easily available to anyone interested in your services. Prospects’ increased awareness of your brand boosts your sales leads and volume significantly.

Not sure where to start your digital marketing strategy? Consult with our SlideGenius designers today.

 

References:

“What Is Digital Marketing?” SAS. n.d. www.sas.com/en_us/insights/marketing/digital-marketing.html

 

Featured Image: “Connected and Charged” by Bob ~ Barely Time on flickr.com

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